📌 Core Information
🔹 Job Title: Digital Performance Marketing Specialist
🔹 Company: Manulife
🔹 Location: Toronto, Ontario
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Implementing and managing advertising campaigns across various platforms
- Analyzing campaign performance and making data-driven optimizations
- Collaborating with multiple parties to achieve marketing goals
- Applying historical data and market trends to predict future campaign performance
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work well in a team environment.
📋 Key Responsibilities
✅ Develop, implement, and manage campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
✅ Apply historical data and market trends to predict future campaign performance.
✅ Improve the distribution of the budget across different campaigns to increase return on investment.
✅ Continuously analyze campaign performance and adjust campaigns to improve results.
✅ Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and priorities.
🎯 Required Qualifications
Education: Degree or equivalent experience in Marketing or Business.
Experience: 3-5 years of valid enterprise experience with SA360, Google Ads, Meta Ads, LinkedIn Campaign Manager
Required Skills:
- Technical expertise in digital advertising platforms
- Strong analytical skills
- Excellent communication skills
- Collaboration skills
- Campaign management skills
- Budget management skills
- Customer engagement skills
- Problem-solving skills
Preferred Skills:
- Google Marketing Certification
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $61,350.00 CAD - $102,250.00 CAD (based on experience level and market rates for this role in Toronto)
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits
- Employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Generous paid time off program (holidays, vacation, personal, and sick days, and statutory leaves of absence)
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on market rates for this role in Toronto. Actual salary may vary based on local market conditions, relevant job-related factors, and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Large enterprise)
Founded: 1887 (as a life insurance company)
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
- With global headquarters in Toronto, Manulife operates in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
- Manulife has over 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.
Company Specialties:
- Life insurance
- Health insurance
- Retirement solutions
- Asset management
- Banking and wealth management
Company Website: www.manulife.com
ASSUMPTION: Manulife is a large, established company with a diverse range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role may report to the Manager, Digital Marketing or a similar position.
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential career progression to senior marketing roles or management positions
- Opportunities to work on diverse campaigns and gain experience in various aspects of digital marketing
- Access to professional development and leadership opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially across the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W, CA
Geographic Context:
- Toronto is a multicultural city with a population of over 2.9 million people.
- The office is located in the heart of downtown Toronto, with easy access to public transportation and amenities.
- The city offers a wide range of cultural attractions, entertainment, and recreational activities.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexible hours and remote work options)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the department head or director
Key Assessment Areas:
- Technical skills in digital advertising platforms
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Campaign management and budgeting skills
- Customer engagement and problem-solving skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Digital Marketing, Performance Marketing, Search Advertising, Social Advertising, Display Advertising, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Campaign Manager, Analytical Skills, Communication Skills, Collaboration, Campaign Management, Budget Management, Customer Engagement, Problem Solving
ASSUMPTION: Manulife uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Instagram Ads
- LinkedIn Campaign Manager
- Salesforce Advertising (formerly Salesforce Marketing Cloud)
- Google Analytics
- Microsoft Excel
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Work together
- Innovate and adapt
- Deliver results
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding customer needs and behaviors?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative team setting and enjoy working with others to achieve common goals?
- Are you results-driven and committed to delivering high-quality work that meets or exceeds expectations?
ASSUMPTION: Manulife values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their fit with the company's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Balancing short-term campaign performance with long-term strategic goals
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to balance multiple priorities and stakeholders.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on performance analysis and optimization
- In the insurance industry, digital marketing plays a critical role in customer acquisition, retention, and engagement
- Career progression in digital marketing may involve moving into management or specialized roles, such as SEO or content marketing
ASSUMPTION: Understanding the unique aspects of this role and the industry can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a targeted social media advertising campaign to increase brand awareness and drive website traffic
- Analyzing campaign performance data to identify trends and optimize ad spend across multiple platforms
- Collaborating with the content team to create and promote engaging blog posts and other content assets to support inbound marketing efforts
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the key priorities for this role in the first 90 days?
- How does Manulife support the professional development and growth of its marketing employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does Manulife foster a culture of innovation and adaptability in its marketing efforts?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Manulife's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
