Digital Product Manager, Demand Generation

📌 Core Information

🔹 Job Title: Digital Product Manager, Demand Generation

🔹 Company: BHG Financial

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Defining and communicating the product vision and strategy for digital lending products.
• Leading the entire product lifecycle, from planning to execution and future development.
• Collaborating with cross-functional teams to deliver exceptional digital experiences.
• Conducting market research and competitor analysis to identify opportunities for innovation.
• Monitoring product performance and user metrics to inform product decisions and improvements.

ASSUMPTION: This role requires a strong understanding of digital product management principles and experience in a similar role. Familiarity with the financial services industry is preferred but not required.

📋 Key Responsibilities

✅ Define and communicate the product vision and strategy, aligning with company goals and market trends.

✅ Lead the entire product lifecycle through planning, execution, and future development by continuously adapting, developing new products and methodologies, managing risks, and achieving business targets like cost, features, reusability, and reliability to support growth.

✅ Develop and maintain a product roadmap, prioritizing features and enhancements based on customer needs and business value.

✅ Collaborate with stakeholders, customers, and teams to gather and define product requirements.

✅ Work closely with design, engineering, marketing, and sales teams to ensure successful product development and launch.

✅ Ensure digital products deliver a seamless and engaging user experience, incorporating user feedback and best practices.

✅ Conduct market research and competitor analysis to identify opportunities for innovation and differentiation.

✅ Monitor product performance and user metrics, using data-driven insights to inform product decisions and improvements.

✅ Lead and participate in agile development processes, including sprint planning, reviews, and retrospectives.

✅ Provide regular updates and reports to stakeholders on product status, progress, and key performance indicators.

ASSUMPTION: This role requires strong communication, analytical, and problem-solving skills. The ideal candidate will be self-motivated, adaptable, and able to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Computer Science, or a related field or equivalent experience

Experience: 2+ years in Digital/Technology Product Management experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, Research/Testing

Required Skills:

• Experience with agile development methodologies and tools
• Experience in developing, deploying, and supporting product and/or integrated suite of products
• Ability to establish, foster, and strengthen relationships
• Demonstrated ability to effectively develop, present, influence, and communicate business decisions
• Strong analytical and problem-solving abilities
• Self-Motivated: Capable of operating independently and managing multiple priorities
• Quick learner with the ability to adapt to changing market conditions and business needs

Preferred Skills:

• Financial Services domain experience
• Knowledgeable with product management tools such as AHA, Jira, Confluence

ASSUMPTION: While a Bachelor's degree is required, equivalent experience may be considered. Relevant experience in digital product management, user experience, or a related field is essential for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Digital Product Manager with 2-5 years of experience in the financial services industry)

Benefits:

• Medical/Rx/Dental/Vision coverage for employees and their eligible family members
• Competitive PTO and vacation policies
• 1 Friday off each month for Wellness Weekends
• Company 401(k) plan with employer contributions after one year
• Company-sponsored training and certification opportunities
• Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
• Ongoing volunteer opportunities to give back to the community through the BHG Cares program

Working Hours: 40 hours per week, with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Product Manager with 2-5 years of experience in the financial services industry. The actual salary may vary depending on factors such as the candidate's experience, skills, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. BHG Financial specializes in providing financial solutions to high-earning professionals, small businesses, and institutions.

Company Size: 1,001-5,000 employees. As a mid-sized company, BHG Financial offers a blend of startup agility and enterprise stability, providing employees with ample opportunities for growth and development.

Founded: 2001. BHG Financial was founded with the mission to provide a better way to borrow, focusing on personalized lending solutions for accomplished professionals.

Company Description:

• BHG Financial is a leading provider of financial solutions for high-earning professionals, small businesses, and institutions.
• The company offers a range of products, including personal and business loans, as well as relationships with community banks.
• BHG Financial is committed to responsible lending practices, factoring in multiple sources of income when making lending decisions.

Company Specialties:

• Personal Loans
• Business Loans
• Relationships with Community Banks
• Responsible Lending Practices

Company Website: bhgfinancial.com

ASSUMPTION: BHG Financial is a well-established company in the financial services industry, with a strong focus on responsible lending practices and exceptional customer service.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for experienced Digital Product Managers looking to apply their skills in a fast-paced, high-energy environment.

Reporting Structure: This role reports directly to the Vice President of Product Management.

Work Arrangement: Fully Remote. While the company has multiple office locations, this role can be performed remotely.

Growth Opportunities:

• As BHG Financial continues to grow, there will be opportunities for the Digital Product Manager to take on more responsibilities and advance their career within the company.
• The company offers training and certification opportunities to help employees develop their skills and advance their careers.
• BHG Financial is a Great Place to Work® certified company, offering a supportive and collaborative work environment that fosters employee growth and development.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company as it continues to expand.

🌍 Location & Work Environment

Office Type: Remote. While BHG Financial has multiple office locations, this role can be performed remotely from anywhere in the United States.

Office Location(s): Fort Lauderdale, Florida; Syracuse, New York; Alpharetta, Georgia; Davie, Florida; Miramar, Florida

Geographic Context:

• BHG Financial's headquarters is located in Fort Lauderdale, Florida, with additional offices in New York, Georgia, and Florida.
• The company serves customers across the United States, providing personalized financial solutions to high-earning professionals, small businesses, and institutions.
• BHG Financial's remote work policy allows employees to work from anywhere in the United States, offering flexibility and convenience.

Work Schedule: The standard workweek is Monday through Friday, with flexible hours and the option to work remotely.

ASSUMPTION: The remote work arrangement offers employees the flexibility to balance their work and personal lives, while still maintaining a strong connection to the company and its culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Product Management team
• Final interview with the Vice President of Product Management

Key Assessment Areas:

• Product management skills and experience
• Understanding of the financial services industry
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with agile development methodologies and tools, as well as your familiarity with product management tools such as AHA, Jira, and Confluence.
• Demonstrate your understanding of the financial services industry and your ability to apply technology to support and optimize complex business processes.

ATS Keywords: Digital Product Management, Agile Development, User Experience, Market Analysis, Cross-Functional Collaboration, Requirements Gathering, Performance Monitoring, Communication Skills, Analytical Skills, Problem-Solving, Self-Motivated, Adaptability, Relationship Building, Innovation, Technology

ASSUMPTION: BHG Financial uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• AHA
• Jira
• Confluence
• Agile development methodologies (e.g., Scrum, Kanban)
• Product management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used by BHG Financial may vary depending on the team and the project. Familiarity with popular product management and agile development tools is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Positive Mental Attitude (PMA)
• Team Player
• Loyalty

Work Style:

• Collaborative and supportive work environment
• Focus on work/life balance
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you possess a positive mental attitude and a willingness to take on challenges and learn from setbacks?
• Are you a team player who is able to collaborate effectively with cross-functional teams to achieve common goals?
• Are you loyal and committed to the success of the company and its customers?

ASSUMPTION: BHG Financial is a Great Place to Work® certified company, with a strong focus on employee engagement, collaboration, and work/life balance. Candidates who are a strong cultural fit are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly to changing market conditions and business needs.
• The remote work arrangement may present challenges for candidates who prefer a more structured office environment.
• The financial services industry can be complex and regulated, requiring candidates to have a strong understanding of the industry and its regulations.
• The competitive nature of the industry may require candidates to be proactive and innovative in their approach to product development and management.

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development in a dynamic and fast-paced industry.

📈 Similar Roles Comparison

• This role is similar to other Digital Product Manager roles in the financial services industry, with a focus on product vision, lifecycle management, and cross-functional collaboration.
• However, this role is unique in its focus on demand generation and the use of data, analytics, and proprietary modeling to enable faster funding for customers.
• Career paths for Digital Product Managers in the financial services industry may vary depending on the company's size, structure, and growth trajectory.

ASSUMPTION: While this role is similar to other Digital Product Manager roles in the financial services industry, its unique focus on demand generation and data-driven decision-making sets it apart from other roles in the field.

📝 Sample Projects

• Developing and launching a new digital lending product to meet the needs of a specific customer segment
• Conducting market research and competitor analysis to identify opportunities for innovation and differentiation in the digital lending space
• Monitoring and optimizing the performance of existing digital lending products to maximize customer satisfaction and revenue growth

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives a Digital Product Manager at BHG Financial might work on. The specific projects and initiatives may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how my contributions would fit into it?
• How does BHG Financial support the professional development and growth of its Digital Product Managers?
• What is the company's approach to innovation and staying ahead of the competition in the digital lending space?
• How does BHG Financial measure the success of its digital lending products, and how would my role contribute to that success?
• What is the company's work environment like, and how does it support a healthy work/life balance?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and its culture. The specific questions asked during the interview may vary depending on the candidate's interests and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interviews by researching BHG Financial, the financial services industry, and the role of a Digital Product Manager.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
• If you are selected for the role, be prepared to discuss your salary expectations and negotiate your compensation package.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.