Digital & Product marketing manager

📌 Core Information

🔹 Job Title: Digital & Product Marketing Manager

🔹 Company: IDEMIA

🔹 Location: Courbevoie, FR, 92400

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital communications and social media strategies to enhance IDEMIA's brand presence and product excellence.
• Managing the Digimind platform to track competitor moves, emerging market signals, and industry trends, and curating strategic intelligence briefings for senior stakeholders.
• Partnering with product managers to develop robust marketing collateral and translate technical specifications into compelling narratives tailored to key audiences.

ASSUMPTION: This role requires a strategic mindset, strong marketing acumen, and the ability to work effectively with cross-functional teams to drive business outcomes.

📋 Key Responsibilities

✅ Developing and executing a cohesive content calendar for customer-facing, internal, and technical newsletters, ensuring alignment with business priorities and stakeholder expectations.

✅ Overseeing social media planning and content execution, primarily on LinkedIn, to reinforce IDEMIA's market leadership and product excellence.

✅ Monitoring and reporting on engagement metrics, and optimizing future communications accordingly.

✅ Leading the management of the Digimind platform to track competitor moves, emerging market signals, and industry trends, and curating strategic intelligence briefings for senior stakeholders.

✅ Partnering with product managers to develop robust marketing collateral, translate technical specifications into compelling narratives, and uphold brand consistency, positioning accuracy, and tone-of-voice across all assets.

✅ Defining product positioning and messaging, planning and executing product launches, equipping sales teams with the right tools, supporting demand generation, and optimizing messaging across channels.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder engagement, requiring strong project management and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 5-10 years of experience in B2B digital and product marketing, preferably within high-tech, public sector, or security industries.

Required Skills:

• Proven ability to lead multi-channel communications campaigns with measurable business outcomes.
• Skilled in managing editorial calendars, content pipelines, and cross-functional stakeholder alignment.
• Working knowledge of tools such as newsletter/email automation platforms, and market intelligence systems (e.g., Digimind).
• Exceptional written communication, project management, and stakeholder engagement skills.
• Fluency (C1) in English is mandatory.

Preferred Skills:

• Additional experience with Adobe Creative Suite, or layout/design tools is highly advantageous.
• Proactive and confident in engaging with Product Managers and cross-functional teams; takes initiative to identify content opportunities and drive the creation of high-impact marketing assets in collaboration with technical stakeholders.

ASSUMPTION: Given the role's focus on digital communications, product marketing, and competitive intelligence, candidates should have a strong background in B2B marketing and a proven track record of driving business outcomes.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on market research for similar roles in the Paris area)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Flexible working hours
• Opportunities for professional development and growth

Working Hours: Full-time, typically 9:00 AM to 6:00 PM, Monday to Friday, with flexibility for remote work as needed.

ASSUMPTION: The salary range is estimated based on market research for similar roles in the Paris area. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: IDEMIA operates in the software development industry, focusing on biometrics, cryptography, payment, connectivity, access control, travel, and identity management solutions.

Company Size: IDEMIA is a large organization with over 10,000 employees worldwide, providing ample opportunities for collaboration and growth.

Founded: IDEMIA was founded in 2008, following the merger of Safran Identity & Security and Oberthur Technologies.

Company Description:

• IDEMIA Group is a global technology leader with more than 12,500 employees worldwide, delivering mission-critical solutions that simplify and secure interactions in the physical and digital realms.
• Its two market-leading divisions, IDEMIA Secure Transactions and IDEMIA Public Security, deliver mission-critical solutions that simplify and secure interactions in the physical and digital realms.
• IDEMIA's solutions are trusted by over 2,000 financial institutions, mobile operators, automotive manufacturers, IoT providers, and government, state, and federal agencies worldwide.

Company Specialties:

• Biometrics
• Cryptography
• Payment
• Connectivity
• Access Control
• Travel
• Public Security
• and Identity Management

Company Website: www.idemia.com

ASSUMPTION: IDEMIA's extensive global presence and diverse portfolio of solutions offer applicants a dynamic and challenging work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a blend of strategic thinking, tactical execution, and stakeholder engagement.

Reporting Structure: The Digital & Product Marketing Manager reports directly to marketing leadership and works closely with product managers, sales teams, and other cross-functional stakeholders.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement allows for a healthy work-life balance, with opportunities for flexible working hours.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Director or Head of Marketing.
• Expansion into other areas of the business, such as product management or business development.
• International assignments, given IDEMIA's global presence.

ASSUMPTION: The role's focus on digital communications, product marketing, and competitive intelligence provides ample opportunities for professional growth and development within the marketing function and beyond.

🌍 Location & Work Environment

Office Type: IDEMIA's Courbevoie office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2 place Samuel Champlain, Courbevoie, Ile de France 92400, FR

Geographic Context:

• Courbevoie is a suburban commune located on the northwest outskirts of Paris, offering a mix of urban and suburban living.
• The area is well-connected by public transportation, with easy access to central Paris and other nearby cities.
• Courbevoie offers a range of amenities, including shops, restaurants, and cultural attractions.

Work Schedule: The work schedule is typically Monday to Friday, with core hours from 9:00 AM to 6:00 PM. However, the role may require occasional work outside of these hours to meet project deadlines or attend events.

ASSUMPTION: The Courbevoie office provides a dynamic and collaborative work environment, with easy access to Paris and other nearby cities, offering a high quality of life for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with marketing leadership and cross-functional stakeholders
• Final interview with the hiring manager

Key Assessment Areas:

• Marketing acumen and strategic thinking
• Communication and stakeholder engagement skills
• Project management and organizational skills
• Cultural fit and alignment with IDEMIA's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital communications, product marketing, and competitive intelligence.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your ability to drive business results.
• Research IDEMIA's business and industry to showcase your understanding of the company's mission and market position.

ATS Keywords: Digital Marketing, Product Marketing, Content Development, Market Intelligence, Social Media Strategy, Stakeholder Engagement, Project Management, B2B Marketing, Communication Skills, Cross-Functional Collaboration, Adobe Creative Suite, Email Automation, Data Analysis, Brand Positioning, Sales Enablement, Technical Writing

ASSUMPTION: IDEMIA's recruitment process is designed to assess candidates' marketing acumen, strategic thinking, and cultural fit, with a focus on identifying strong communicators and project managers who can drive business outcomes.

🛠️ Tools & Technologies

• Newsletter/email automation platforms (e.g., Mailchimp, Constant Contact)
• Market intelligence systems (e.g., Digimind)
• Adobe Creative Suite (optional but highly advantageous)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective project management, stakeholder engagement, and campaign execution.

👔 Cultural Fit Considerations

Company Values:

• Innovation: IDEMIA fosters a culture of continuous learning and improvement, encouraging employees to explore new ideas and approaches.
• Trust: IDEMIA values transparency, honesty, and integrity in all interactions, both internally and with external stakeholders.
• Performance: IDEMIA sets high standards for excellence and expects employees to deliver results that exceed expectations.

Work Style:

• Collaborative: IDEMIA encourages cross-functional collaboration and teamwork to drive business outcomes.
• Agile: IDEMIA embraces an agile mindset, enabling employees to adapt quickly to changing market conditions and customer needs.
• Customer-focused: IDEMIA prioritizes customer satisfaction and strives to deliver solutions that meet or exceed customer expectations.

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment that prioritizes innovation and performance?
• Are you comfortable working with cross-functional teams and engaging with stakeholders at all levels of the organization?
• Do you have a proven track record of driving business outcomes through effective marketing campaigns and strategies?

ASSUMPTION: IDEMIA's culture values innovation, trust, and performance, and prioritizes collaboration, agility, and customer focus. Candidates should assess their fit with these values and work styles to ensure a successful and fulfilling career at IDEMIA.

⚠️ Potential Challenges

• The role may require occasional work outside of standard business hours to meet project deadlines or attend events.
• Candidates should be comfortable working in a fast-paced, dynamic environment and adapting to changing market conditions and customer needs.
• The role may involve managing multiple projects simultaneously, requiring strong project management and organizational skills.
• Candidates should be comfortable working in a multinational organization with a diverse range of stakeholders, requiring strong cultural sensitivity and adaptability.

ASSUMPTION: The role's focus on digital communications, product marketing, and competitive intelligence presents unique challenges and opportunities for candidates to drive business outcomes and grow professionally.

📈 Similar Roles Comparison

• Compared to similar roles in other organizations, this role offers a unique blend of strategic planning, tactical execution, and stakeholder engagement, requiring a strong mix of marketing acumen, project management, and communication skills.
• IDEMIA's global presence and diverse portfolio of solutions provide ample opportunities for professional growth and development within the marketing function and beyond.
• Candidates should assess their fit with IDEMIA's culture and values, as well as the specific requirements and challenges of the role, to ensure a successful and fulfilling career.

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and stakeholder engagement, requiring a strong mix of marketing acumen, project management, and communication skills. Candidates should assess their fit with IDEMIA's culture and values, as well as the specific requirements and challenges of the role, to ensure a successful and fulfilling career.

📝 Sample Projects

• Developing and executing a comprehensive digital communications and social media strategy to enhance IDEMIA's brand presence and product excellence, resulting in a 20% increase in engagement metrics within the first six months.
• Managing the Digimind platform to track competitor moves, emerging market signals, and industry trends, and curating strategic intelligence briefings for senior stakeholders, enabling data-informed decision-making and driving a 15% increase in market share within the first year.
• Partnering with product managers to develop robust marketing collateral and translate technical specifications into compelling narratives tailored to key audiences, resulting in a 30% increase in sales enablement materials usage and a 25% increase in product adoption rates within the first year.

ASSUMPTION: These sample projects illustrate the role's focus on digital communications, product marketing, and competitive intelligence, and demonstrate the potential impact of successful execution on business outcomes.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for IDEMIA's Smart Biometrics business line?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does IDEMIA support the professional development and growth of its marketing team members?
• What are the key challenges facing the Smart Biometrics business line, and how can this role contribute to addressing them?
• How does IDEMIA foster a culture of innovation and continuous learning, and how can this role contribute to driving these initiatives?

ASSUMPTION: These key questions help candidates assess their fit with the role's requirements and IDEMIA's culture, as well as the specific challenges and opportunities presented by the Smart Biometrics business line.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.idemia.com/job/Courbevoie-Digital-&-Product-marketing-manager-92400/1220562601/
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital communications, product marketing, and competitive intelligence.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your ability to drive business results.
• Research IDEMIA's business and industry to showcase your understanding of the company's mission and market position.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.