📌 Core Information
🔹 Job Title: Digital Specialist - Paid Social & Creative
🔹 Company: Mable
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Permanent - Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Office & Remote)
🚀 Job Overview
Key aspects of this role include:
- Executing paid digital strategy across various social channels, primarily focusing on Meta Ads
- Managing daily Meta ads campaigns, including creating, optimizing, and analyzing performance
- Collaborating with internal and external stakeholders to develop and execute integrated marketing campaigns
- Staying up-to-date with industry trends and best practices
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance-driven marketing.
📋 Key Responsibilities
✅ Execute the paid digital strategy across various social channels, primarily focusing on Meta Ads
✅ Manage daily Meta ads campaigns, including creating, optimizing, and analyzing performance, maintaining account hygiene, and implementing a test & learn framework
✅ Effectively plan and manage budgets across different accounts and campaigns
✅ Support the Senior Manager with the paid digital strategy to identify new channels and growth opportunities
✅ Brief the in-house Creative Studio team to develop assets that align with brand guidelines and best practices to achieve performance metrics
✅ Prepare campaign reports and analyze performance to identify new opportunities within the channels
✅ Collaborate with internal and external stakeholders to develop and execute integrated marketing campaigns
✅ Stay up-to-date with the latest industry trends and best practices
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 4+ years of experience in developing, executing, and optimizing paid social strategies
Required Skills:
- Hands-on experience managing Meta Ads, including building out campaigns, setting budgets, targeting, and optimizations
- Creative and analytical mindset with the ability to gain actionable insights from reporting and identify opportunities for growth
- Strong communication, teamwork, and time management skills
- Demonstrated experience working with creative teams to build channel-first content
Preferred Skills:
- Experience across lead generation and B2C/B2B2C marketing
- Experience across channels outside of Meta (i.e., LinkedIn, Reddit, TikTok, YouTube)
ASSUMPTION: Candidates with a proven track record in paid social marketing and a strong understanding of Meta Ads are ideal for this role.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 120,000 per annum (Based on industry standards for a Digital Specialist with 5-10 years of experience in Sydney)
Benefits:
- Parental Leave
- Work With Flexibility (Hybrid work arrangement)
- Flexi Leave Days
- Floating Public Holiday
- Reward And Recognition Program
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Digital Specialist with 5-10 years of experience in Sydney. Actual salary may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Healthtech & Software Development
Company Size: 201-500 employees (Medium-sized company)
Founded: 2014 (11 years ago)
Company Description:
- Mable is a health-tech platform connecting people looking for disability and aged care support with independent support workers in their community.
- As one of Australia’s fastest-growing scale-ups, Mable thinks big to spearhead change in the sector and is passionate about inclusivity and giving choice and control back to those who need it.
- Mable launched in 2014 when co-founder Peter Scutt teamed up with friend and colleague Tony Charara after struggling to find the right home care solution for his parents.
Company Specialties:
- Home Care Workers
- Disability Support
- Aged Care
- NDIS
- Support Worker
- Nurses
- Allied Health
- Occupational Therapists
- Social Support
- Domestic Assistance
- Gardening
- Transport
- Technology
- HealthTech
- Digital Platform
- Online marketplace
- Community Care
Company Website: https://mable.com.au/
ASSUMPTION: Mable is a purpose-driven company focused on creating lasting, positive change across the entire care and support sector. They value diversity and inclusivity.
📊 Role Analysis
Career Level: Mid-level to Senior (Based on experience required)
Reporting Structure: Reports directly to the Senior Manager, Digital Marketing
Work Arrangement: Hybrid (Office & Remote) with flexible work arrangements
Growth Opportunities:
- Potential career progression into a Senior or Management role within the Digital Marketing team
- Expanding skills and knowledge in paid social marketing and digital strategy
- Opportunities to work on integrated marketing campaigns and collaborate with various teams
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in digital marketing, with a focus on paid social strategies.
🌍 Location & Work Environment
Office Type: Hybrid (Office & Remote)
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia and offers a vibrant multicultural environment
- The office is located in a central business district with easy access to public transportation
- Sydney has a humid subtropical climate with mild winters and warm summers
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Hiring Manager
- In-depth interview with the Senior Manager, Digital Marketing, and a team member
- Final interview with the Head of Marketing
Key Assessment Areas:
- Understanding of paid social marketing strategies and Meta Ads management
- Analytical skills and ability to gain insights from data
- Communication and teamwork skills
- Cultural fit with Mable's values and work environment
Application Tips:
- Highlight relevant experience and achievements in paid social marketing and Meta Ads management
- Tailor your resume and cover letter to emphasize your skills and experience related to the job description
- Prepare examples of successful paid social campaigns you've managed and the results you've achieved
ATS Keywords: Paid Social Strategies, Meta Ads Management, Campaign Optimization, Budget Planning, Creative Collaboration, Performance Analysis, Lead Generation, B2C Marketing, B2B2C Marketing, Communication Skills, Teamwork, Time Management, Analytical Mindset, Industry Trends, Content Development, Growth Opportunities
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with Mable's values.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Project management tools (Asana, Trello, etc.)
- Creative design tools (Adobe Creative Suite, Canva, etc.)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in paid social marketing and digital strategy.
👔 Cultural Fit Considerations
Company Values:
- Switched On: We know our customers and act on insights
- Bold: We embrace creativity to solve challenges
- One: We channel our passion into a positive environment
- Impactful: We work hard to deliver change
Work Style:
- Collaborative: We work together to achieve our goals
- Adaptable: We embrace change and continuously learn
- Data-driven: We make decisions based on data and insights
Self-Assessment Questions:
- Do you have a proven track record in developing and executing paid social strategies?
- Are you comfortable working in a hybrid environment and collaborating with remote team members?
- Do you thrive in a data-driven and analytical work environment?
ASSUMPTION: Candidates who align with Mable's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously may require strong organizational skills and time management
- Keeping up-to-date with industry trends and best practices may require continuous learning and adaptation
- Collaborating with various internal and external stakeholders may require strong communication and interpersonal skills
- Working in a hybrid environment may present unique challenges in terms of communication and team dynamics
ASSUMPTION: These challenges can be overcome with strong skills, experience, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Paid Social Media Manager or Digital Marketing Specialist, with a focus on paid social strategies and Meta Ads management
- Unlike other roles, this position requires a balance of creative and analytical skills, with a strong focus on performance-driven marketing
- Career progression in this role may lead to Senior or Management positions within the Digital Marketing team
ASSUMPTION: This role offers unique opportunities for growth and development in the digital marketing field, with a focus on paid social strategies.
📝 Sample Projects
- Developing and executing a paid social campaign to drive brand awareness and user acquisition for Mable's platform
- Optimizing an existing Meta Ads campaign to improve performance and reduce cost per acquisition
- Collaborating with the Creative Studio team to develop assets that align with brand guidelines and best practices for a new product launch
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall digital marketing strategy for Mable?
- What opportunities are there for growth and development within the Digital Marketing team?
- How does Mable support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful paid social campaigns you've managed and the results you've achieved
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
