📌 Core Information
🔹 Job Title: Direct Mail Email Marketing Lead Analyst, VP
🔹 Company: Citi
🔹 Location: Wilmington, Delaware, United States (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 6-10 years
🔹 Remote Status: Hybrid (on-site and telecommute)
🚀 Job Overview
Key aspects of this role include:
- Leading and managing acquisitions performance for Direct Mail, E-mail, Telesales, and Retail channels
- Analyzing performance data, drawing insights, and making data-driven recommendations
- Collaborating with Analytics teams to present performance metrics to senior leadership
- Assisting with monthly acquisitions and marketing budget reconciliation
- Providing coaching and training to new staff and analysts
ASSUMPTION: This role requires a high level of analytical and project management skills, with a focus on attention to detail and strong communication abilities. The ideal candidate will have experience in direct mail marketing and the retail banking/financial services industry.
📋 Key Responsibilities
✅ Monitor and analyze acquisitions performance for Direct Mail, E-mail, Telesales, and Retail channels
✅ Draw insights from performance data and make data-driven recommendations to adjust strategy
✅ Collaborate with Analytics teams to present performance metrics to senior leadership and broader acquisitions teams
✅ Assist with monthly acquisitions and marketing budget reconciliation against Plan targets
✅ Present performance metrics to senior leadership and broader acquisitions teams via daily/weekly scrum meetings
✅ Manage numerous spreadsheets using Excel and Tableau, with a strong attention to detail
✅ Ensure campaigns are executed as planned by applying critical thinking to identify and mitigate potential issues
ASSUMPTION: This role involves a high degree of responsibility and requires the ability to work well under tight deadlines in a fast-paced and team-oriented environment.
🎯 Required Qualifications
Education: Bachelor’s/University degree, Master’s degree preferred
Experience: 6-10 years of experience in Marketing, preferably in direct mail and the retail banking/financial services industry
Required Skills:
- Advanced analytical skills and attention to detail
- Strong project management skills
- Excellent communication and presentation skills
- Problem-solving skills and creative problem-solving abilities
- Ability to work well under tight deadlines in a fast-paced environment
- Proficient in Excel and Tableau
Preferred Skills:
- Experience with risk and control processes
- Familiarity with creative audits and approval processes
- Knowledge of online application validation processes
ASSUMPTION: While not explicitly stated, experience with risk and control processes, creative audits, and online application validation processes may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $114,720.00 - $172,080.00 (Full-time, Wilmington, DE)
Benefits:
- Medical, dental, and vision coverage
- 401(k) plan
- Life, accident, and disability insurance
- Wellness programs
- Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the primary location's full-time salary range. Benefits may vary by jurisdiction, job level, and date of hire.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Global)
Founded: 1812 (New York, New York)
Company Description:
- Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
- Our core activities are safeguarding assets, lending money, making payments, and accessing the capital markets on behalf of our clients.
- We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.
Company Specialties:
- Banking
- Commercial Banking
- Investment Banking
- Wealth Management
- Credit Cards
- Capital Markets
- Equity and Fixed Income Research
- Consumer Lending
- Cash Management
- Transaction Services
Company Website: Citi
ASSUMPTION: Citi is a global financial services company with a wide range of products and services, operating in over 100 countries worldwide.
📊 Role Analysis
Career Level: Experienced professional (VP level)
Reporting Structure: This role reports directly to the Head of Acquisitions Performance Analytics
Work Arrangement: Hybrid (on-site and telecommute) with a flexible work arrangement
Growth Opportunities:
- Potential to advance to a senior leadership role within the Acquisitions Performance Analytics team
- Opportunities to work on high-impact projects and influence strategic decisions
- Chance to develop and enhance skills in data analysis, project management, and leadership
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's acquisitions performance.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and telecommute)
Office Location(s): Wilmington, Delaware, United States (with remote flexibility)
Geographic Context:
- Wilmington, Delaware, is a mid-sized city with a population of approximately 70,000 people.
- The cost of living in Wilmington is relatively low compared to other major cities in the United States.
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: Wilmington, Delaware, offers a lower cost of living and a mix of urban and suburban living, providing a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the recruiter
- Phone or video interview with the hiring manager
- On-site or virtual final interview with the team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Project management skills and leadership potential
- Cultural fit and alignment with Citi's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your analytical skills and problem-solving abilities through specific examples and case studies
- Showcase your communication and presentation skills by clearly and concisely explaining your thought process and recommendations
ATS Keywords: Direct Mail, Email Marketing, Marketing Analytics, Performance Analysis, Budget Reconciliation, Excel, Tableau, Project Management, Leadership, Coaching, Training
ASSUMPTION: Citi uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Excel
- Tableau
- Various project management tools (e.g., Asana, Jira, Microsoft Project)
ASSUMPTION: Proficiency in Excel and Tableau is required for this role, while experience with project management tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Client Centricity: We put our clients at the center of everything we do
- Responsibility: We take personal responsibility for our actions and their outcomes
- Integrity: We act with honesty and fairness in all aspects of our business
- Teamwork: We work collaboratively to achieve our goals
- Innovation: We foster a culture of continuous improvement and learning
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on data-driven decision-making and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a strong commitment to client centricity and putting clients at the center of your work?
- Are you able to take personal responsibility for your actions and their outcomes, even in challenging situations?
- Do you have strong analytical skills and the ability to draw insights from data to drive decision-making?
- Are you comfortable working in a fast-paced and dynamic work environment, with a focus on continuous improvement?
ASSUMPTION: Citi values a strong commitment to client centricity, personal responsibility, integrity, teamwork, and innovation. Candidates who align with these values and work styles will be a good fit for the company's culture.
⚠️ Potential Challenges
- Working with large and complex datasets, requiring strong analytical skills and attention to detail
- Managing multiple projects and deadlines simultaneously, requiring strong project management skills
- Collaborating with various teams and stakeholders, requiring excellent communication and presentation skills
- Adapting to a fast-paced and dynamic work environment, with a focus on continuous improvement
ASSUMPTION: This role presents several challenges, including working with large datasets, managing multiple projects, collaborating with various teams, and adapting to a fast-paced work environment. Successful candidates will be able to thrive in this challenging and dynamic role.
📈 Similar Roles Comparison
- This role is unique in its focus on acquisitions performance for multiple channels (Direct Mail, E-mail, Telesales, and Retail) within the financial services industry.
- While similar roles may exist in other industries, the specific context and requirements of this role make it unique.
- Career progression in this role may lead to senior leadership positions within the Acquisitions Performance Analytics team or related areas of the business.
ASSUMPTION: While this role shares similarities with other marketing analytics roles, its unique focus on acquisitions performance for multiple channels within the financial services industry sets it apart.
📝 Sample Projects
- Analyzing the impact of Direct Mail campaigns on customer acquisition and retention
- Evaluating the effectiveness of E-mail marketing campaigns and identifying opportunities for improvement
- Assessing the performance of Telesales and Retail channels and recommending strategies to optimize customer acquisition
ASSUMPTION: These sample projects provide a glimpse into the types of analyses and recommendations required for this role, focusing on customer acquisition and retention across multiple channels.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Acquisitions Performance Analytics team?
- How does this role collaborate with other teams and stakeholders within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Citi support the professional development and growth of its employees?
- What is the work-life balance like for this role, and how does Citi support employees in achieving a healthy work-life balance?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your analytical skills and problem-solving abilities through specific examples and case studies
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
