📌 Core Information
🔹 Job Title: Direct Mail Marketing Strategy Director
🔹 Company: First National Bank
🔹 Location: Omaha - FN Tower, Work at Home - Arizona, Work at Home - Hawaii, Work at Home - California, Work at Home - Colorado
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3+ days on-site) or Remote (100% remote)
🚀 Job Overview
Key aspects of this role include:
- Driving acquisition direct mail strategy for the credit card portfolio
- Developing and executing marketing plans focused on profitability, segmentation, and targeting
- Collaborating with cross-functional teams and external partners to deliver innovative, data-driven solutions
- Serving as the enterprise leader and subject matter expert for the direct mail channel within credit card acquisition
- Managing the annual direct mail marketing calendar and overseeing channel budget and resource allocation
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to influence cross-functional teams. The ideal candidate will have a strong background in direct marketing, preferably within credit cards or financial services.
📋 Key Responsibilities
✅ Develop and manage the annual direct mail marketing calendar
✅ Design campaign-level strategies including offer structure, pricing, segmentation, and test plans
✅ Collaborate with account executives and partner contacts to ensure campaigns align with broader partner goals
✅ Manage campaign P&L, ensuring profitability and strategic alignment
✅ Analyze campaign and channel-level performance, identifying optimization opportunities
✅ Translate data into actionable strategies and persuasive narratives for leadership and stakeholders
✅ Guide implementation teams to ensure campaign execution aligns with the strategic vision
✅ Ensure marketing activities are executed accurately and compliantly
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management and prioritization skills to manage multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Business, or a related field
Experience: 8+ years of experience in direct marketing, preferably within credit cards or financial services
Required Skills:
- Excellent communication and storytelling skills
- Demonstrated ability to influence across a matrixed organization
- Passion for innovation, learning, and continuous improvement
- Strong analytical and financial acumen with experience in P&L ownership
- Proven leadership in setting strategy and guiding cross-functional teams toward a shared vision
Preferred Skills:
- Experience working with credit card or financial services products
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: While not explicitly stated, experience with marketing analytics tools and proficiency in data analysis would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $95,857 - $162,957 (base pay) per year
Benefits:
- Medical, Dental, Vision Insurance
- 401k with matching contributions
- Time Off Programs
- Health Savings Account (HSA)/Dependent Care
- Employee Banking
- Growth Opportunities
- Tuition Assistance
- Short-Term/Long-Term Disability Insurance
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final compensation offer may vary based on work experience, education, and/or skill level.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 5,001-10,000 employees
Founded: 1968
Company Description:
- First National of Nebraska, Inc. is a bank holding company
- Offers a range of financial products and services, including full-service commercial lending, small business and consumer banking, mortgage services, wealth management and investment services, and treasury services
- Provides personal banking services, such as savings accounts, online services and mobile banking, and lending, such as auto loans and personal loans
Company Specialties:
- Commercial Lending
- Small Business Banking
- Consumer Banking
- Mortgage Services
- Wealth Management
- Treasury Services
Company Website: https://www.fnbo.com/
ASSUMPTION: First National Bank is a well-established financial institution with a broad range of products and services. This role offers the opportunity to work in a large organization with significant resources and a diverse customer base.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Senior Vice President, Credit Card Marketing
Work Arrangement: Hybrid (3+ days on-site) or Remote (100% remote)
Growth Opportunities:
- Potential to expand the role's scope and influence as the direct mail channel grows and evolves
- Opportunities to collaborate with and learn from other marketing teams within the organization
- Possibility to advance to a leadership role within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's credit card acquisition strategy.
🌍 Location & Work Environment
Office Type: Hybrid (Omaha Metro) or Remote (work from anywhere in the United States)
Office Location(s): Omaha - FN Tower, Work at Home - Arizona, Work at Home - Hawaii, Work at Home - California, Work at Home - Colorado
Geographic Context:
- The Omaha Metro area offers a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas
- Arizona, Hawaii, and California offer diverse climates and cultural experiences, with California being the most populous state and offering the widest range of job opportunities
- Colorado is known for its outdoor recreation and high quality of life, with a growing tech industry and a strong job market
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote workers
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate and build relationships in the office while also enjoying the flexibility of working from home. The remote work option provides even greater flexibility, enabling employees to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Senior Vice President, Credit Card Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Leadership and team collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with direct mail marketing campaigns and your approach to data analysis and optimization
- Research the company and the credit card industry to demonstrate your understanding of the business and market trends
ATS Keywords: Direct Mail, Marketing Strategy, Campaign Development, P&L Management, Data Analysis, Influencing Skills, Credit Card Marketing, Financial Services
ASSUMPTION: First National Bank uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities. Familiarity with common marketing, data analysis, and project management tools is expected.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing complex datasets to inform strategic decisions?
- Are you comfortable working in a matrixed organization and collaborating with cross-functional teams to achieve shared goals?
- Do you have a proven track record of driving results and delivering on commitments in a fast-paced, dynamic work environment?
ASSUMPTION: First National Bank values employees who are customer-focused, integrity-driven, and committed to working collaboratively to achieve results. Candidates who are data-driven, adaptable, and results-focused will likely be a strong fit for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong prioritization and time management skills
- Working in a matrixed organization may present challenges in navigating complex decision-making processes and building consensus across teams
- The remote work arrangement may require additional self-discipline and time management skills to maintain productivity and work-life balance
- Working in the credit card industry may involve navigating complex regulatory requirements and competitive market dynamics
ASSUMPTION: While this role offers significant opportunities for growth and impact, it also presents unique challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- This role is unique in its focus on direct mail marketing strategy for the credit card portfolio, but similar roles may include:
- Marketing Manager - Credit Card Acquisition
- Senior Marketing Manager - Customer Retention
- Director of Marketing - Small Business Banking
- These roles may have different responsibilities and require different skills, but they share a common focus on driving marketing strategies and campaigns to achieve business objectives
ASSUMPTION: While this role is unique in its focus on direct mail marketing strategy, it shares many similarities with other marketing roles within the credit card and financial services industries.
📝 Sample Projects
- Developing and executing a targeted direct mail campaign to acquire new credit card customers in a specific geographic region
- Analyzing campaign performance data to identify optimization opportunities and presenting findings to senior leadership
- Collaborating with cross-functional teams to develop and launch a new direct mail product or service offering
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the direct mail channel within the credit card portfolio and the strategic vision for its future?
- How does this role collaborate with other marketing teams and departments within the organization?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with direct mail marketing campaigns and data analysis
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
