Directeur Senior du Marketing de Croissance | Senior Director of Growth Marketing

📌 Core Information

🔹 Job Title: Directeur Senior du Marketing de Croissance | Senior Director of Growth Marketing

🔹 Company: Altitude Sports

🔹 Location: Montréal, QC, Canada

🔹 Job Type: Hybrid

🔹 Category: Retail

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a growth marketing strategy that integrates marketing initiatives, innovative promotions, conversion optimization, and customer experience enhancements to drive business results.
• Leveraging the tech stack to its full potential, identifying opportunities to automate, optimize, and scale growth initiatives.
• Leading new growth projects by presenting proposals to the Executive Committee (Exco) that identify revenue impact, implications, and resources.
• Responsible for the marketing technology budget.
• Owning the customer acquisition, retention, and lifecycle marketing strategies to maximize revenue and profitability.
• Leading and mentoring a team of growth marketers, performance media managers, and retention specialists.
• Collaborating with product, data, engineering, customer service, merchandising, operations, integrated marketing, and creative teams to drive scalable growth initiatives.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of data-driven marketing strategies to drive sustainable growth and optimize customer journeys.

📋 Key Responsibilities

✅ Developing and executing a growth marketing strategy that integrates marketing initiatives, innovative promotions, conversion optimization, and customer experience enhancements to drive business results.

✅ Leveraging the tech stack to its full potential, identifying opportunities to automate, optimize, and scale growth initiatives.

✅ Leading new growth projects by presenting proposals to the Executive Committee (Exco) that identify revenue impact, implications, and resources.

✅ Responsible for the marketing technology budget.

✅ Owning the customer acquisition, retention, and lifecycle marketing strategies to maximize revenue and profitability.

✅ Leading and mentoring a team of growth marketers, performance media managers, and retention specialists.

✅ Collaborating with product, data, engineering, customer service, merchandising, operations, integrated marketing, and creative teams to drive scalable growth initiatives.

ASSUMPION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 10+ years of experience in growth marketing, performance marketing, or digital marketing, with at least 5 years in a leadership role. Proven track record of driving demand and significant revenue growth in an eCommerce or direct-to-consumer (DTC) environment.

Required Skills:

• Expertise in paid media platforms (Google Ads, Meta, TikTok, etc.), SEO, affiliate marketing, and CRM strategies.
• Strong analytical skills with experience using tools such as Google Analytics, Looker, Tableau, or similar BI platforms.
• Experience managing multi-million dollar marketing budgets with a focus on ROI and efficiency.
• Strong leadership and team-building skills, with experience managing cross-functional teams.
• Hands-on experience with A/B testing, conversion rate optimization (CRO), and data-driven experimentation.
• Excellent communication skills, with the ability to influence and align stakeholders across departments.
• Knowledge of AI-driven marketing tools, automation, and customer segmentation strategies.
• Prior experience in the outdoor industry is an asset.

Preferred Skills:

• Bilingual (French and English) would be an asset.
• Experience working in a retail or eCommerce environment.

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong foundation in data-driven marketing strategies and a proven track record of driving growth in a similar environment.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 CAD per year, based on experience and industry standards for a Senior Director of Growth Marketing role in Montreal.

Benefits:

• Discounts on outdoor and fashion brands for you and your family
• Full access to Telemedicine services
• Comprehensive health and dental coverage
• 5 Personal Days
• 20 hours of paid time to volunteer and support the community
• Learning and development opportunities
• Flexible working home-office options
• A modern workspace in the heart of Montreal’s Little Italy for local candidates
• A chance to participate in social committees, sports teams, group outings, and contests

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely part-time.

ASSUMPTION: The salary range and benefits listed above are based on industry standards and the company's compensation philosophy. The actual compensation package may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the outdoor and fashion sectors.

Company Size: Small to medium-sized, with approximately 8 employees.

Founded: 1984, with a rich history and strong brand presence in the Montreal area.

Company Description:

• Altitude Sports is a Montreal-based leading ecommerce retailer in Canada, working and playing at the intersection of fashion and the outdoors.
• The company offers best-in-class advice on premium gear and technical apparel, a members-only benefits program, and a curated selection of products for outdoor adventures and urban pursuits.
• Altitude Sports is dedicated to sustainability, striving to minimize its environmental impact and ensuring its love for the outdoors is matched by its commitment to preserving it.

Company Specialties:

• Retail and eCommerce
• Outdoor and fashion products
• Sustainability and environmental responsibility

Company Website: fr.altitude-sports.com

ASSUMPTION: Altitude Sports is a well-established company with a strong focus on customer experience, sustainability, and innovation in the retail and eCommerce spaces. Candidates should be passionate about the outdoors, fashion, and driving growth in a dynamic and evolving industry.

📊 Role Analysis

Career Level: Senior Director, with the opportunity to grow and shape the marketing department and drive strategic initiatives.

Reporting Structure: This role reports directly to the Executive Committee (Exco) and works closely with various departments, including product, data, engineering, customer service, merchandising, operations, integrated marketing, and creative teams.

Work Arrangement: Hybrid, with the option to work remotely part-time and on-site in Montreal.

Growth Opportunities:

• Leading and expanding the marketing department, with the potential to hire and mentor team members.
• Driving strategic initiatives that impact the company's bottom line and contribute to its overall growth.
• Gaining exposure to various aspects of the business, including product development, merchandising, and operations.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success and advance their career in the marketing field.

🌍 Location & Work Environment

Office Type: Modern workspace in the heart of Montreal’s Little Italy, with flexible home-office options available.

Office Location(s): 63 Avenue du Chatelier, Francheville, 69340, FR

Geographic Context:

• Montreal is a vibrant, multicultural city with a rich history and a thriving arts, culture, and food scene.
• The city is known for its four distinct seasons, with outdoor activities such as skiing, snowboarding, hiking, and cycling being popular among residents.
• Montreal is also a major hub for technology, artificial intelligence, and gaming industries, offering numerous networking and professional development opportunities.

Work Schedule: Flexible hours with the option to work remotely part-time, allowing for a healthy work-life balance.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment, with the ability to commute to the Montreal office as needed. The city's vibrant culture and outdoor activities may appeal to candidates who enjoy an active lifestyle and appreciate a diverse, multicultural work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit.
• In-depth behavioral and technical interviews to evaluate problem-solving skills, strategic thinking, and marketing expertise.
• Case study or project presentation to demonstrate growth marketing strategies and data-driven decision-making.
• Final round interviews with key stakeholders, including the Executive Committee (Exco) members.

Key Assessment Areas:

• Strategic thinking and growth marketing expertise.
• Leadership and team-building skills.
• Data analysis and interpretation skills.
• Communication and presentation skills.
• Cultural fit and alignment with Altitude Sports' values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for the outdoor and fashion industries.
• Prepare for behavioral and technical interviews by researching Altitude Sports' mission, values, and growth strategies.
• Demonstrate your understanding of data-driven marketing strategies and your ability to drive growth in a competitive retail environment.
• Showcase your leadership and team-building skills, with examples of successful growth marketing campaigns and cross-functional team collaborations.
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.

ATS Keywords: Growth Marketing, Senior Director, Retail, eCommerce, Data-driven, Leadership, Team Building, Outdoor, Fashion, Montreal, Hybrid, Remote, Marketing Strategy, Customer Acquisition, Retention, Lifecycle Marketing, A/B Testing, CRO, CRM, SEO, Paid Media, Analytics, BI, Looker, Tableau

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords and demonstrate their fit for the role. They should also be prepared to discuss their marketing strategies, data-driven decision-making, and leadership skills in detail during the interview process.

🛠️ Tools & Technologies

• Google Analytics
• Looker
• Tableau
• Google Ads
• Meta (Facebook Ads)
• TikTok Ads
• SEO tools (e.g., SEMrush, Ahrefs)
• CRM platforms (e.g., HubSpot, Salesforce)
• Email marketing platforms (e.g., Mailchimp, Klaviyo)
• SMS marketing platforms (e.g., Twilio, SendPulse)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Power BI, Qlik)

ASSUMPTION: Candidates should have experience with relevant marketing tools and platforms, with a strong preference for those with expertise in the tools listed above.

👔 Cultural Fit Considerations

Company Values:

• Put the customer first. Just say it.
• Run with it. Dive in headfirst. Go for it.
• Have fun. Enjoy the journey.

Work Style:

• Collaborative and data-driven.
• Agile and adaptable, with a focus on continuous improvement.
• Passionate about the outdoors, fashion, and sustainability.
• Committed to fostering a diverse, inclusive, and positive work environment.

Self-Assessment Questions:

• How do you align with Altitude Sports' customer-first approach, and can you provide an example of a time when you went above and beyond for a customer?
• Describe your experience working in a collaborative, data-driven environment, and how have you contributed to continuous improvement initiatives?
• How do you balance having fun and enjoying the journey while maintaining a strong work ethic and delivering results?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Altitude Sports' values and work style, with a strong focus on customer-centricity, collaboration, and a passion for the outdoors, fashion, and sustainability.

⚠️ Potential Challenges

• Managing a tight marketing budget and maximizing ROI in a competitive retail environment.
• Balancing short-term growth initiatives with long-term strategic planning.
• Adapting to a hybrid work environment and managing a remote team effectively.
• Navigating a dynamic and evolving industry, with a strong focus on sustainability and innovation.
• Building and maintaining strong relationships with various internal departments and external partners.

ASSUMPTION: Candidates should be prepared to face these challenges head-on, with a strategic mindset, strong leadership skills, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on growth marketing, customer acquisition, retention, and lifecycle strategies within the outdoor and fashion retail industries.
• Unlike traditional marketing roles, this position requires a strong understanding of data-driven decision-making, A/B testing, and conversion rate optimization (CRO).
• Career progression in this role may lead to opportunities in senior leadership, marketing consulting, or entrepreneurship within the retail and eCommerce sectors.

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions. They should also be prepared to discuss their long-term career goals and how this role fits into their professional development plan.

📝 Sample Projects

• Developing and executing a comprehensive growth marketing strategy that drives customer acquisition, retention, and lifetime value (CLV) through data-driven segmentation, personalized customer journeys, and innovative promotions.
• Optimizing the customer journey and conversion funnel through A/B testing, CRO, and data analysis, resulting in a significant increase in revenue and profitability.
• Leading a cross-functional team to implement a new CRM system, improving customer data management, and driving targeted marketing campaigns that increase customer engagement and loyalty.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven growth, improved customer journeys, and optimized marketing campaigns in previous roles.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days, and how can I make a significant impact on the company's growth?
• How does Altitude Sports support the professional development and growth of its marketing team members?
• What are the key challenges facing the marketing department, and how can this role help address them?
• How does Altitude Sports measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What are the plans for expanding Altitude Sports' online presence and eCommerce platform, and how can this role contribute to that growth?

ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry. They should also be prepared to discuss their marketing strategies, data-driven decision-making, and leadership skills in detail.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Directeur Senior du Marketing de Croissance - Senior Director of Growth Marketing
• Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for the outdoor and fashion industries.
• Prepare for behavioral and technical interviews by researching Altitude Sports' mission, values, and growth strategies.
• Demonstrate your understanding of data-driven marketing strategies and your ability to drive growth in a competitive retail environment.
• Showcase your leadership and team-building skills, with examples of successful growth marketing campaigns and cross-functional team collaborations.
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.