Director, Acquisition Marketing

📌 Core Information

🔹 Job Title: Director, Acquisition Marketing

🔹 Company: Vuori, Inc

🔹 Location: Carlsbad, California, United States

🔹 Job Type: Full-time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the performance marketing strategy across key channels to drive new customer acquisition.
• Collaborating with cross-functional teams to achieve E-Commerce business goals.
• Managing and supporting acquisition channel leads to determine appropriate resourcing and priorities.
• Forecasting, managing, and allocating complex budgets based on performance targets and overarching business goals.
• Partnering with various teams to leverage customer data and accelerate new customer growth.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of various digital marketing channels.

📋 Key Responsibilities

✅ Lead the acquisition marketing team to acquire new customers across key channels including but not limited to Facebook, Google, Snapchat, TikTok, LiveIntent, and all other search, social, and native platforms.

✅ Build out new acquisition programs including requirements gathering, vendor evaluation/selection, program forecasting, collaborating on implementation, analysis, and optimization/testing.

✅ Test, launch, scale, iterate, analyze, and collaborate on all channel efforts.

✅ Partner with Analytics, Site Experience, and Customer Service to on-board new channels and platforms.

✅ Collaborate with Brand Marketing and Creative to align channel messaging with product stories and goals, while working closely with PR, Sports Marketing & Influencer teams to leverage partner activation & editorial plans to drive traffic & conversion.

✅ Partner with tech team to leverage CDP to inform use cases and accelerate new customer growth.

✅ Partner with Consumer Insights to align media targets and growth goals with consumer segmentation strategy.

✅ Oversee all acquisition KPIs in partnership with Channel Managers and E-Comm Analytics to continue to build into needs that align with marketing programs.

✅ Partner with appropriate external partners and agencies to build out strategy, brainstorm opportunities, prioritize and launch campaigns, and measure performance.

✅ Partner with creative team to align on channel needs to drive growth and testing opportunities to always push the envelope on creative success.

✅ Strategize audiences opportunities utilizing channel and customer learnings.

✅ Partner with Media counterpart to share insights across channels for audiences, creative, and KPIs that inform customer value and successful tactics.

✅ As needed, work closely with retail to utilize performance marketing channels to drive customers into our Vuori retail stores.

ASSUMPTION: This role requires strong leadership, strategic thinking, and a deep understanding of various digital marketing channels and customer data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 12+ years of experience in Performance Marketing, with 4+ years at a primarily DTC brand. 6+ years experience on Facebook and Google; 2+ years experience in other channels including but not limited to Snapchat, TikTok, Pinterest, Outbrain, etc.

Required Skills:

• Fluent understanding of Digital Marketing KPIs – CPA, LTV, Repeat Purchase Rate, ROAS, etc.
• Strong understanding of incrementality and various testing and optimization frameworks.
• Understanding of the omni-customer experience and how to nurture it through key channel strategies.
• Proven experience with high-growth brands preferred.
• 3+ years experience with Shopify.
• Familiarity with analytics tools including Google Analytics, Looker, PowerBI, etc.
• Team management experience.
• Collaborative and creative thinker.
• Curious and analytical thinker who loves to test and learn.

Preferred Skills:

• Experience with Looker or PowerBI.
• Familiarity with SQL or Python for data analysis.

ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a focus on DTC brands, and a proven track record of driving new customer acquisition through various digital marketing channels.

💰 Compensation & Benefits

Salary Range: $173,000 - $215,000 per year. This role is bonus eligible.

Benefits:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

Working Hours: 40 hours per week, with flexibility for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Acquisition Marketing role at a mid-sized DTC brand. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 1,001-5,000 employees. As a mid-sized company, Vuori offers the opportunity to make a significant impact on the business while still having access to resources and support from a larger organization.

Founded: 2015. Vuori was founded with the mission to redefine what athletic apparel looks like, blending performance and style for an active coastal California lifestyle.

Company Description:

• Vuori is a premium performance apparel brand inspired by the active coastal California lifestyle.
• The company aims to integrate fitness, surf, sport, and art into its designs, evolving the definition of traditional activewear.
• Vuori is committed to using high-quality materials and ethical manufacturing practices.

Company Specialties:

• Performance Apparel
• Activewear
• E-Commerce
• Retail
• Brand Marketing

Company Website: https://www.vuoriclothing.com

ASSUMPTION: Vuori's focus on performance, style, and sustainability sets it apart in the competitive activewear market. The company's commitment to ethical manufacturing and high-quality materials appeals to conscious consumers seeking both functionality and fashion.

📊 Role Analysis

Career Level: Director level. This role is a senior leadership position within the E-Commerce team, reporting directly to the VP of E-Commerce.

Reporting Structure: This role will manage the acquisition marketing team and collaborate with various cross-functional teams, including Retention, Media, Digital, Technology, Integrated Brand Marketing, PR & Influencer, Product/Merchandising, Analytics, Retail, Consumer Insights, and Customer Service.

Work Arrangement: On-site. This role is based in Carlsbad, California, with the expectation of working on-site at the company headquarters.

Growth Opportunities:

• As Vuori continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities.
• With experience and success in this role, there may be opportunities to move into a VP or other senior leadership position within the company.
• Vuori's focus on innovation and continuous improvement creates an environment where high-performing employees can take on new challenges and advance their careers.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's E-Commerce business and advance their career within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a casual, active lifestyle-inspired office culture.

Office Location(s): 5600 Avenida Encinas, Carlsbad, California 92008, United States

Geographic Context:

• Carlsbad is located in North County San Diego, approximately 35 miles north of downtown San Diego.
• The area is known for its beaches, surfing, and outdoor recreation opportunities, with a mild Mediterranean climate.
• Carlsbad is home to a mix of tech and biotech companies, as well as a growing startup scene.

Work Schedule: The work schedule for this role is Monday through Friday, with the expectation of working standard business hours. However, the role may require occasional evenings and weekends to support events or other business needs.

ASSUMPTION: Vuori's office environment reflects the company's active, casual lifestyle brand, with an emphasis on collaboration, creativity, and work-life balance. The Carlsbad location offers easy access to beaches, outdoor activities, and a vibrant local food and drink scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screen with the HR team to discuss qualifications and fit for the role.
• In-depth behavioral and technical interviews with the hiring manager and cross-functional team members.
• Final round interviews with senior leadership, including the VP of E-Commerce.
• Background check and reference check before extending an offer.

Key Assessment Areas:

• Digital marketing expertise and channel-specific knowledge.
• Strategic thinking and problem-solving skills.
• Leadership and team management abilities.
• Collaboration and communication skills, both written and verbal.
• Analytical and data-driven approach to decision-making.
• Cultural fit and alignment with Vuori's brand values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your experience with digital marketing channels, acquisition strategies, and data-driven decision-making.
• Demonstrate your understanding of Vuori's brand and the activewear market by addressing how your skills and experience align with the company's mission and values.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research Vuori's company culture and be prepared to discuss how you can contribute to the team's success.

ATS Keywords: Performance Marketing, Acquisition, Digital Marketing, Channel Management, Budget Management, Analytics, Team Leadership, Strategic Planning, E-Commerce, Retail, Brand Marketing, Customer Acquisition, Customer Retention, Customer Insights, Customer Data, Data-Driven Decision Making, A/B Testing, Optimization, Channel Strategy, Channel Mix, Channel Attribution, Customer Lifetime Value, Return on Ad Spend, Cost per Acquisition, Customer Acquisition Cost, Customer Retention Rate, Customer Churn Rate, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime 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Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost, Customer Lifetime Value, Customer Acquisition Cost, Customer Retention Cost