📌 Core Information
🔹 Job Title: Director, Acquisition Marketing
🔹 Company: Fox Corporation
🔹 Location: Los Angeles, California, USA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving the overall acquisition strategy with a focus on gross subscriber additions
- Managing a full paid media portfolio of over $100M annually across various channels
- Collaborating with product and analytics teams to optimize signup flows and drive efficient growth
- Building and maintaining a rigorous test-and-learn framework for creative, channel mix, and messaging
- Working cross-functionally with brand, CRM, and lifecycle teams to align acquisition efforts with the broader customer journey
ASSUMPTION: This role requires a strategic and data-driven mindset, with a strong focus on experimentation and optimization. The ideal candidate will have experience managing large marketing budgets and driving user acquisition in a subscription-based or high-recurring revenue DTC product.
📋 Key Responsibilities
✅ Lead the overall acquisition strategy with a primary KPI of gross subscriber additions
✅ Manage the full paid media portfolio, including SEM, paid social, video, programmatic, and native channels
✅ Drive performance across FOX’s owned and operated inventory by leveraging cross-brand opportunities
✅ Partner with Product on optimizing sign-up flows and conversion funnels
✅ Work closely with the Analytics team to model LTV, CAC, and cohort behaviors; inform spend allocation and forecast subscriber growth
✅ Identify and scale high-performing acquisition tactics across new and existing platforms
✅ Collaborate with Brand, CRM, and Lifecycle teams to ensure acquisition efforts align with broader customer journey
✅ Report on performance, learnings, and strategic recommendations to executive stakeholders
ASSUMPTION: This role requires a strong understanding of digital media platforms and bidding strategies across various channels. The ideal candidate will have experience working cross-functionally with analytics and product teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in performance or acquisition marketing, with a proven track record of driving user acquisition and managing large marketing budgets
Required Skills:
- Proven experience in acquisition marketing for subscription-based or high-recurring revenue DTC products
- Deep understanding of digital media platforms and bidding strategies across channels
- Experience working cross-functionally with analytics and product teams
- A testing mindset with a passion for experimentation, optimization, and iteration
- Strategic thinker with hands-on ability to drive execution
Preferred Skills:
- Experience in high-engagement verticals like streaming or gaming
- Familiarity with BI tools like Looker or Tableau
- Experience working with or marketing within a media company
ASSUMPTION: Candidates should have a strong background in acquisition marketing and a proven track record of driving user acquisition and managing large marketing budgets. Experience in high-engagement verticals and familiarity with BI tools are a plus but not required.
💰 Compensation & Benefits
Salary Range: $128,000.00 - $225,000.00 annually (based on experience and location)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) Plan
- Paid Time Off
- Annual Discretionary Bonus
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is based on the company's disclosed pay rate and is subject to change based on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- Fox Corporation owns and operates 29 full power broadcast television stations in the U.S., including stations affiliated with the FOX Network.
- The company produces local news and distributes sports, entertainment, and syndicated content.
- Fox Corporation is a public company with a focus on digital media, broadcast media, local news, streaming media, and advertising.
Company Specialties:
- Digital Media
- Broadcast Media
- Local News
- Streaming Media
- Advertising
Company Website: foxcorporation.com
ASSUMPTION: Fox Corporation is a large, established media company with a diverse portfolio of broadcast and digital media properties. The company is publicly traded and has a significant presence in the U.S. media landscape.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Head of Marketing or a similar executive position.
Work Arrangement: Hybrid (On-site and Remote) - The role requires a presence in the Los Angeles office for meetings and collaboration, with the option to work remotely for some days.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing organization as the company expands its DTC offerings.
- Opportunity to work on high-impact projects and drive significant business growth.
- Exposure to various aspects of the media industry, including broadcast, digital, and streaming platforms.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's DTC initiatives. The role may also provide exposure to various aspects of the media industry and the chance to work on high-impact projects.
🌍 Location & Work Environment
Office Type: Corporate Office (Hybrid)
Office Location(s): 10201 W Pico Blvd, Los Angeles, CA 90064, US
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving media industry.
- The office is located in the West Pico Boulevard area, with easy access to public transportation and nearby amenities.
- The city offers a mix of urban and suburban living options, with various neighborhoods to choose from.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The Los Angeles office provides a collaborative work environment with access to various resources and amenities. The city offers a diverse range of living options and a thriving media industry, making it an attractive location for professionals in the field.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the executive team
Key Assessment Areas:
- Acquisition marketing strategy and tactics
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and decision-making skills
Application Tips:
- Highlight relevant acquisition marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of digital media platforms and bidding strategies across channels.
- Showcase your ability to work cross-functionally with analytics and product teams.
- Prepare for behavioral and technical interview questions that assess your strategic thinking, problem-solving, and communication skills.
ATS Keywords: Acquisition Marketing, Performance Marketing, Digital Media, Subscription-Based Products, LTV Modeling, CAC, SEM, Paid Social, Video Advertising, Programmatic Advertising, Native Advertising, Testing Framework, Strategic Thinking, Optimization, Experimentation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's acquisition marketing strategy, data analysis skills, and cross-functional collaboration abilities. Applicants should highlight their relevant experience and prepare for in-depth interviews with cross-functional stakeholders.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Programmatic advertising platforms (e.g., The Trade Desk, AppNexus)
- BI tools (e.g., Looker, Tableau)
ASSUMPTION: The ideal candidate will have experience with various digital media platforms, bidding strategies, and analytics tools. Familiarity with BI tools is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Quality
Work Style:
- Data-driven and strategic
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and accountable
- Creative and innovative
Self-Assessment Questions:
- Do you have experience driving user acquisition in a subscription-based or high-recurring revenue DTC product?
- Are you comfortable working cross-functionally with analytics and product teams to optimize acquisition strategies?
- Do you have a strong understanding of digital media platforms and bidding strategies across channels?
- Are you comfortable managing large marketing budgets and driving aggressive acquisition targets while balancing long-term customer value?
- Do you thrive in data-centric environments and have a strong appetite for experimentation and optimization?
ASSUMPTION: Fox Corporation values innovation, collaboration, integrity, accountability, and quality. The ideal candidate for this role will be data-driven, strategic, and comfortable working cross-functionally in a dynamic and fast-paced environment.
⚠️ Potential Challenges
- Managing a large marketing budget and driving aggressive acquisition targets while balancing long-term customer value
- Working cross-functionally with various teams to align acquisition efforts with the broader customer journey
- Keeping up with the rapidly evolving digital media landscape and emerging advertising platforms
- Ensuring consistent performance and optimization across multiple channels and platforms
- Balancing the need for experimentation and innovation with the need for consistent and reliable results
ASSUMPTION: This role presents several challenges, including managing a large marketing budget, working cross-functionally with various teams, and keeping up with the rapidly evolving digital media landscape. The ideal candidate will be comfortable working in a dynamic and fast-paced environment and have a strong appetite for experimentation and optimization.
📈 Similar Roles Comparison
- This role is unique in its focus on driving user acquisition for a new, forward-looking DTC initiative within a large media company.
- Compared to other acquisition marketing roles, this position offers the opportunity to work on a high-impact project with significant business implications.
- Career path comparison: This role may lead to growth opportunities within the marketing organization as the company expands its DTC offerings.
ASSUMPTION: This role is unique in its focus on driving user acquisition for a new DTC initiative within a large media company. Compared to other acquisition marketing roles, this position offers the opportunity to work on a high-impact project with significant business implications and potential career growth within the marketing organization.
📝 Sample Projects
- Developing and executing a comprehensive acquisition strategy for a new DTC streaming service, including channel mix, messaging, and creative testing
- Optimizing sign-up flows and conversion funnels to maximize LTV and minimize CAC
- Collaborating with the analytics team to model LTV, CAC, and cohort behaviors, and inform spend allocation and subscriber growth forecasts
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of cross-functional collaboration with analytics and product teams.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the DTC streaming service and the acquisition strategy for the first year?
- How does this role fit into the broader marketing organization, and what are the opportunities for growth and collaboration with other teams?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company support experimentation and innovation in acquisition marketing strategies?
- What is the expected timeline for the launch of the DTC streaming service, and how will the acquisition strategy evolve over time?
ASSUMPTION: These key questions help applicants better understand the role's context, expectations, and opportunities for growth and collaboration within the marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://fox.wd1.myworkdayjobs.com/Domestic/job/Los-Angeles-California-USA/Director--Acquisition-Marketing_R50028744
- Tailor your resume and cover letter to highlight your relevant acquisition marketing experience and achievements.
- Prepare for behavioral and technical interview questions that assess your strategic thinking, problem-solving, and communication skills.
- If selected for an on-site interview, be prepared to present a data-driven acquisition marketing plan for a hypothetical DTC streaming service.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
