📌 Core Information
🔹 Job Title: Director, Advertising Performance & Growth Strategy
🔹 Company: NBCUniversal
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing performance advertising vision and sales strategy for Small & Medium Business Growth (SMBG) and Ad Sales
- Collaborating with cross-functional teams to drive growth and yield
- Elevating trends and insights to inform future strategies and recommendations
- Building opportunity and white-space analyses to develop new product and platform opportunities
- Providing subject matter expertise on the Performance/SMBG market
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive business growth.
📋 Key Responsibilities
✅ Lead success and KPI tracking for SMBG sales, elevating trends and insights to inform strategies and recommendations for SMBG sales leadership
✅ Maintain 'voice of customer' with Sales team to formulate product enhancements and development of new products that solve for client objectives to drive new demand
✅ Be an expert on SMBG and performance products to educate internal and external stakeholders on potential integrations and solutions between agency/buyer and NBCU to drive joint business growth
✅ Build-out opportunity and white-space analyses leveraging internal insights and competitive/marketplace trends to develop new product and platform opportunities
✅ Routine deliverables to executive leadership to monitor business performance
✅ Define and shape the end-to-end strategy, positioning, and business plan for NBCUniversal's measurement offerings and partnerships to create a best-in-market performance advertising platform
✅ Identify and evaluate new strategies and product/measurement solutions to enable rapid revenue growth by understanding market gaps and needs to best deliver on KPIs for NBCU's advertisers
✅ Create justification for, and prioritization of, solutions to build, license, or deprecate, while managing product roadmap tradeoffs with Product & Measurement partners
✅ Maintain firm grasp of measurement market and competitive set within advertising to identify opportunities
✅ Socialize and educate stakeholders on NBCU's measurement offerings by providing insights, thought leadership, and best practices by category/vertical
ASSUMPTION: This role requires a deep understanding of performance advertising, measurement methodologies, and the ability to analyze and communicate complex data to non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5+ years of experience in performance advertising, advanced advertising, or measurement roles
Required Skills:
- Deep understanding of the customer journey and how performance advertising fits into each stage
- Understanding of ads measurement methodologies and associated technologies (e.g., lift testing, incrementality, MMM, MTA, MMP, etc.)
- Strong communication skills, both written and verbal, with the ability to present complex performance insights and strategies to non-technical stakeholders
- Marketplace insights, converging intel from internal and external sources, and framing NBCU's positioning
- Strong PowerPoint, Excel, and data visualization skills
Preferred Skills:
- Experience with NBCUniversal's products and services
- Familiarity with the media and entertainment industry
ASSUMPTION: Candidates should have a proven track record in performance advertising or measurement roles, with a strong analytical mindset and excellent communication skills.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 (bonus and long-term incentive eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC.
Company Description:
- NBCUniversal is one of the world's leading media and entertainment companies
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Television production and distribution
- Film production and distribution
- Streaming services
- Theme parks and attractions
Company Website: NBCUniversal
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and offerings in the media and entertainment industry.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the Senior Vice President, Advanced Advertising Strategy
Work Arrangement: Hybrid (3 days in office)
Growth Opportunities:
- Potential to advance to a senior leadership role within the Advanced Advertising Strategy team
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a dynamic and fast-paced industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's advertising strategy.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 1221 Avenue of the Americas, New York, NY 10020
Geographic Context:
- New York City is a major global hub for media, entertainment, and finance
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The city offers a diverse range of cultural, recreational, and dining options
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The office environment is professional and collaborative, with opportunities for both in-person and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person interview with the hiring manager and other team members
- Final interview with the Senior Vice President, Advanced Advertising Strategy
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Industry knowledge and marketplace insights
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of performance advertising, measurement methodologies, and the media and entertainment industry
- Showcase your ability to analyze and communicate complex data to non-technical stakeholders
ATS Keywords: Performance advertising, advanced advertising, measurement, customer journey, data analysis, strategy development, market insights, PowerPoint, Excel, data visualization
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, analytical skills, and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Data visualization tools (e.g., Tableau, Power BI)
- Advertising and measurement platforms (e.g., Nielsen, comScore, Moat)
ASSUMPTION: Candidates should have experience with relevant tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Excellence
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with large datasets and analyzing complex information?
- Do you have strong communication skills and the ability to present complex data to non-technical stakeholders?
- Are you passionate about the media and entertainment industry?
ASSUMPTION: NBCUniversal values innovation, quality, collaboration, and excellence, and seeks candidates who are a strong cultural fit with these values.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for some candidates
- Analyzing and communicating complex data to non-technical stakeholders requires strong analytical and communication skills
- The role may require frequent travel to meet with clients, partners, and other stakeholders
- Working in a large, matrixed organization may present unique challenges and opportunities
ASSUMPTION: Candidates should be prepared to work in a fast-paced, dynamic environment and be comfortable with frequent travel and collaboration with various teams.
📈 Similar Roles Comparison
- This role is unique in its focus on performance advertising and SMBG sales strategy, but similar to other advertising strategy and planning roles within the industry
- Unlike other roles, this position requires a deep understanding of measurement methodologies and the ability to analyze and communicate complex data
- Career progression in this role may lead to senior leadership positions within the Advanced Advertising Strategy team or other related departments
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles within the industry, and candidates should be prepared to leverage their skills and experience to make a meaningful impact.
📝 Sample Projects
- Developing a comprehensive performance advertising strategy for NBCUniversal's Ad Sales team
- Conducting a competitive analysis of measurement offerings and partnerships in the market
- Creating a detailed product roadmap for NBCUniversal's measurement offerings, prioritizing solutions based on market needs and KPIs
ASSUMPTION: These sample projects are representative of the types of initiatives the Director, Advertising Performance & Growth Strategy may be involved in, and demonstrate the strategic and analytical nature of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader Advanced Advertising Strategy team and NBCUniversal's overall advertising strategy?
- What opportunities are there for growth and development within this role and the team?
- How does NBCUniversal support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides an opportunity to learn more about the position and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching NBCUniversal's products, services, and industry trends
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
