📌 Core Information
🔹 Job Title: User Acquisition Team Lead
🔹 Company: Flo Health
🔹 Location: Vilnius, Lithuania
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leadership of the User Acquisition team, responsible for driving user and revenue growth through performance marketing.
- Expertise in mobile user acquisition, analytics, and attribution, with a strong focus on data-driven decision making.
- Proven experience managing large marketing budgets and teams, with a track record of success in user acquisition.
- Excellent communication and negotiation skills, with the ability to promote and sell new ideas.
- Familiarity with the health and fitness domain is a plus.
ASSUMPTION: This role requires a strategic mindset, with the ability to balance both creative and analytical thinking. The ideal candidate will have a deep understanding of the mobile user acquisition landscape and a passion for driving growth through data-informed decisions.
📋 Key Responsibilities
✅ Lead User Acquisition at Flo by managing and optimizing performance marketing across different platforms: iOS, Android, Web.
✅ Manage an 8-figure user acquisition budget to achieve high user and revenue growth.
✅ Develop new growth initiatives by following best practices and strategies in user acquisition.
✅ Create test plans and experiment with various UA initiatives to identify the highest impact opportunities.
✅ Oversee all reporting and analytics related to user acquisition and marketing.
✅ Optimize and report performance across multiple ad networks.
✅ Manage relationships with other teams: ASO, onboarding, creative studio, product teams, privacy & compliance.
✅ Liaise with multiple ad network vendors and partner with other Flo teams to develop creative ads and other supplementary materials.
✅ Develop and manage the User Acquisition team.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment. The ideal candidate will be comfortable managing multiple projects and priorities, with a strong focus on delivering results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 5+ years in digital marketing/user acquisition, with 3+ years of experience managing a performance marketing team.
Required Skills:
- Expert understanding of mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution (including SKAN and Sandbox).
- Expertise in analytics and visualization software, e.g., Looker, Tableau, and Excel.
- Strong analytical skills with a focus on data analysis and recommendations.
- Expertise in Google Play and AppStore connect reports and analytics.
- Understanding of the privacy landscape: GDPR, CCPA, DMA, etc.
- Experience successfully managing big marketing budgets across various digital and media channels.
- Excellent communication skills, including the ability to promote and negotiate new ideas.
Preferred Skills:
- Experience in the Health & Fitness domain.
ASSUMPTION: Given the role's focus on user acquisition and growth, candidates with a proven track record in driving user and revenue growth through performance marketing are strongly preferred.
💰 Compensation & Benefits
Salary Range: €5,700 - €5,900 gross per month. Salary ranges may vary depending on skills, competencies, and experience.
Benefits:
- Flexible working environment with the opportunity to come into the office and work from home.
- Company equity grants through Flo’s Employee Share Option Plan (ESOP).
- Paid holiday and sick leave.
- Fully paid female health and sick leave, in addition to holiday and regular sick leave.
- Workations - an opportunity to work abroad for two months a year.
- Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents.
- Career growth, progression, and learning development resources.
- Annual salary reviews.
- Unlimited free premium Flo subscriptions.
- A whole host of other benefits (health/pension/social schemes).
Working Hours: Full-time, with a hybrid work arrangement (2-3 days in the office per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final salary may vary depending on the candidate's skills, competencies, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Flo Health operates in the Technology, Information, and Internet industry, with a focus on mobile applications and women's health.
Company Size: Flo Health is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration.
Founded: Flo Health was founded in 2015 and has since grown to become a leading women's health app, with over 70 million monthly users and 400 million downloads worldwide.
Company Description:
- Flo Health is a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
- The company's cycle, ovulation, and pregnancy tracking, educational content, and anonymized community platform have been trusted for years by millions to help them feel more in control of their health every day.
- Flo Health is committed to supporting women at every stage of their health journey, from menstruation to conception, pregnancy, and menopause, with over 120+ medical experts contributing to its content and features.
Company Specialties:
- Mobile application development
- Women's health
- FemTech
- Artificial intelligence
- Quantified self
- Product design
- UX design
- Health
- Privacy
- Security
Company Website: https://flo.health/careers
ASSUMPTION: Flo Health's mission and values are deeply rooted in empowering women and improving their health outcomes. Candidates who align with these principles and are passionate about making a positive impact on women's health are strongly encouraged to apply.
📊 Role Analysis
Career Level: This role is at the senior management level, with the opportunity to grow and develop within the organization.
Reporting Structure: The User Acquisition Team Lead will report directly to the Head of User Acquisition and will be responsible for managing a team of performance marketing specialists.
Work Arrangement: This role has a hybrid work arrangement, with team members expected to work from the office 2-3 days per week.
Growth Opportunities:
- As Flo Health continues to grow and expand, there will be ample opportunities for career progression and advancement within the organization.
- The ideal candidate will have the chance to shape the future of user acquisition at Flo Health and make a significant impact on the company's growth and success.
ASSUMPTION: Given the company's rapid growth and expansion, candidates with a strong entrepreneurial spirit and a desire to take on new challenges are well-suited to this role.
🌍 Location & Work Environment
Office Type: Flo Health's Vilnius office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Vilnius, Lithuania
Geographic Context:
- Vilnius is the capital and largest city of Lithuania, with a population of approximately 540,000 people.
- The city is known for its rich history, vibrant culture, and beautiful architecture.
- Vilnius is home to a growing tech industry, with numerous startups and established companies operating in the city.
Work Schedule: The work schedule for this role is full-time, with a hybrid work arrangement (2-3 days in the office per week).
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are comfortable with a hybrid work arrangement will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR team to discuss the role and assess cultural fit.
- In-depth interview with the hiring manager and team members to assess skills and experience.
- Final interview with the Head of User Acquisition to discuss the role and make a hiring decision.
Key Assessment Areas:
- Candidates' understanding of the mobile user acquisition landscape and their ability to develop and execute effective growth strategies.
- Candidates' analytical skills and their ability to interpret data and make data-driven decisions.
- Candidates' communication and leadership skills, with a focus on their ability to manage and motivate a team.
- Candidates' cultural fit with Flo Health's mission, values, and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to user acquisition and growth, with a focus on data-driven decision making.
- Research Flo Health's mission, values, and company culture to demonstrate your alignment with the organization's goals and objectives.
- Prepare questions to ask the interview panel to showcase your interest in the role and the company.
ATS Keywords: User Acquisition, Performance Marketing, Mobile Analytics, Mobile Attribution, SKAN, Sandbox, Google Play, AppStore, Budget Management, Communication Skills, Team Management, Creative Development, Reporting, Optimization, Growth Initiatives
ASSUMPTION: Given the competitive nature of the user acquisition landscape, candidates with a strong track record of success in driving user and revenue growth are highly sought after. Highlighting your relevant experience and achievements in your application and interview will be crucial to securing this role.
🛠️ Tools & Technologies
- Looker
- Tableau
- Excel
- Google Play
- AppStore Connect
- SKAN
- Sandbox
- Various ad networks and marketing platforms
ASSUMPTION: Candidates with experience using these tools and technologies, as well as a willingness to learn and adapt to new platforms, will be well-suited to this role.
👔 Cultural Fit Considerations
Company Values:
- Empowering women and improving their health outcomes.
- Innovation and continuous learning.
- Collaboration and teamwork.
- Data-driven decision making.
- Accountability and results-driven mindset.
Work Style:
- Agile and adaptable, with a strong focus on results and continuous improvement.
- Collaborative and team-oriented, with a willingness to support and learn from colleagues.
- Data-driven and analytical, with a strong focus on data-informed decision making.
- Entrepreneurial and proactive, with a desire to take on new challenges and drive growth.
Self-Assessment Questions:
- How do you align with Flo Health's mission to empower women and improve their health outcomes?
- How do you approach data-driven decision making, and can you provide an example of a time when you used data to inform your strategy?
- How do you balance creativity and analytical thinking in your approach to user acquisition and growth?
ASSUMPTION: Candidates who are passionate about Flo Health's mission and values, and who can demonstrate a strong alignment with the company's work style, will be well-suited to this role.
⚠️ Potential Challenges
- The user acquisition landscape is highly competitive, with constant changes and new opportunities emerging.
- The role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.
- The role may involve managing a remote team, with the need to build and maintain strong relationships with team members despite geographical distance.
- The role may require occasional travel to attend industry events, conferences, or meetings with partners and vendors.
ASSUMPTION: Candidates with strong communication, leadership, and adaptability skills will be well-equipped to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- This role is similar to other User Acquisition Team Lead positions, but with a focus on the health and fitness domain and a strong emphasis on data-driven decision making.
- Compared to other roles in the industry, this position offers a unique opportunity to work for a mission-driven company with a strong focus on improving women's health outcomes.
- Career paths for this role may include progression to a Head of User Acquisition or other senior leadership positions within the organization.
ASSUMPTION: Candidates who are interested in the health and fitness domain and are passionate about driving growth through data-informed decisions will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a comprehensive user acquisition strategy to drive growth in a specific geographic region.
- Optimizing ad spend and targeting to maximize ROI and minimize CPA for a key user acquisition channel.
- Launching and managing a new user acquisition campaign, from initial planning and creative development to post-launch optimization and analysis.
ASSUMPTION: These sample projects are designed to showcase the breadth of responsibilities and the strategic nature of the role. Candidates with experience in these areas will be well-suited to this position.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to user acquisition and growth, and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a time when the company faced a significant challenge in user acquisition, and how it was addressed?
- How does the company measure the success of its user acquisition efforts, and what key performance indicators (KPIs) are tracked?
- What opportunities are there for collaboration and knowledge-sharing with other teams within the organization?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process will not only help you assess the role and the company but also demonstrate your interest and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching Flo Health's mission, values, and company culture, and by practicing your responses to common interview questions.
- Prepare questions to ask the interview panel to showcase your interest in the role and the company.
- Follow up with the hiring manager within one week after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
