Growth Associate

📌 Core Information

🔹 Job Title: Growth Associate

🔹 Company: Leland

🔹 Location: Lehi, UT, USA

🔹 Job Type: Full-Time

🔹 Category: Professional Training and Coaching

🔹 Date Posted: April 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth through existing and new channels
• Collaborating cross-functionally to support broader growth initiatives
• Leveraging data to measure results and iterate on strategies
• Building and optimizing scalable systems to amplify the Leland brand

ASSUMPTION: This role requires a high level of creativity, analytical thinking, and execution skills to succeed in a fast-paced, ambiguous environment.

📋 Key Responsibilities

✅ Own and enhance existing growth channels, including specific platforms like LinkedIn

✅ Identify, experiment with, and optimize new growth channels, viral loops, and tactics

✅ Dive deep into platform ecosystems and algorithms to determine winning strategies

✅ Leverage data to measure results, learn quickly, and iterate on effective strategies

✅ Work cross-functionally with growth, product, and operations teams to support broader growth initiatives

ASSUMPTION: This role requires a strong understanding of growth marketing strategies, data analysis, and platform ecosystems to excel in the position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-5 years in growth, marketing, strategy, or entrepreneurial roles

Required Skills:

• Strong writing skills: Can tell stories that engage and convert
• Analytical mindset: Love data and can use it to guide decisions
• Highly creative, curious, and experimental
• Technically savvy and able to leverage technology to automate and scale efforts
• Self-starter who thrives in ambiguity and loves building things from scratch
• Ability to execute and think strategically

Preferred Skills:

• Experience with growth hacking techniques and tools
• Familiarity with SQL or other data analysis tools
• Knowledge of the professional coaching or education industries

ASSUMPTION: Candidates with experience in growth marketing, a strong analytical background, and a proven track record of driving results in fast-paced environments will excel in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $120,000 per year (based on experience and industry standards for growth marketing roles in the United States)

Benefits:

• Competitive salary
• Benefits package

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for growth marketing roles in the United States. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching. Leland is a marketplace for ambitious people to access coaching, classes, content, and community to reach career and educational goals.

Company Size: 11-50 employees. Leland offers a collaborative, high-energy environment where your contributions have a direct impact.

Founded: 2021. Leland has grown rapidly since its founding, raising $19M from world-class investors and becoming the industry leader in educational and career coaching.

Company Description:

• Leland connects people with coaching, content, and courses to help them achieve their most ambitious career and educational goals.
• The platform offers hundreds of coaches from various professional backgrounds, schools, price points, and experience levels.
• Leland provides events, free resources, and world-class coaching to its community.

Company Specialties:

• Career coaching
• Admissions coaching
• Test preparation
• Professional development

Company Website: joinleland.com

ASSUMPTION: Leland's mission and focus on helping people achieve their goals make it an attractive place for candidates passionate about personal growth and development.

📊 Role Analysis

Career Level: Mid-level. This role requires 1-5 years of experience in growth, marketing, or strategy roles.

Reporting Structure: The Growth Associate will report directly to the Head of Growth and collaborate with cross-functional teams.

Work Arrangement: On-site in Lehi, UT, with flexible scheduling.

Growth Opportunities:

• As Leland continues to grow, there will be opportunities for the Growth Associate to take on more responsibilities and advance their career.
• This role offers the chance to work closely with senior leadership and have a significant impact on the company's growth.

ASSUMPTION: The Growth Associate role provides ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Leland's office is a collaborative, high-energy environment where your contributions have a direct impact.

Office Location(s): Lehi, UT, USA

Geographic Context:

• Lehi is a city in Utah County, Utah, with a population of around 67,000 people.
• The city is known for its high quality of life, strong economy, and proximity to Salt Lake City.
• Lehi is home to several tech companies and offers a vibrant job market.

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: Lehi, UT, offers a desirable work environment with a strong job market and high quality of life, making it an attractive location for candidates.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR team
• In-depth interview with the Head of Growth
• Final interview with senior leadership

Key Assessment Areas:

• Candidates' understanding of growth marketing strategies
• Analytical and problem-solving skills
• Creativity and innovation
• Communication and storytelling abilities

Application Tips:

• Highlight relevant growth marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Leland's mission and how your skills align with the role's requirements.
• Prepare examples of successful growth campaigns or projects you've led to discuss during the interview.

ATS Keywords: Growth, Marketing, Strategy, Entrepreneurial, Writing, Analytical, Creative, Curious, Experimental, Technically Savvy, Self-Starter, Strategic Thinking

ASSUMPTION: Leland's interview process focuses on assessing candidates' skills, experience, and cultural fit to ensure they are the right fit for the Growth Associate role.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, SQL, Google Analytics)
• Growth marketing platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Growth Associate will be expected to leverage relevant tools and technologies to drive growth and optimize campaigns.

👔 Cultural Fit Considerations

Company Values:

• Ambitious: Leland is on a mission to help everyone reach their career and educational goals.
• Collaborative: Leland values working together to achieve common goals.
• Innovative: Leland encourages creativity and experimentation to drive growth.

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional

Self-Assessment Questions:

• Do you thrive in fast-paced, ambiguous environments?
• Are you highly creative and experimental in your approach to growth marketing?
• Do you have a strong analytical mindset and love working with data?

ASSUMPTION: Candidates who align with Leland's values and work style will be more likely to succeed in the Growth Associate role and contribute to the company's success.

⚠️ Potential Challenges

• The role requires a high level of creativity, analytical thinking, and execution skills to succeed in a fast-paced, ambiguous environment.
• Candidates may face competition from other growth marketing professionals seeking similar roles.
• The role may require occasional work outside of standard business hours to support growth initiatives.
• Leland is a rapidly growing startup, which can present unique challenges and opportunities.

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Growth Associate vs. Growth Hacker: Both roles focus on driving growth, but the Growth Hacker role may be more focused on short-term, experimental tactics, while the Growth Associate role emphasizes long-term channel optimization and strategic planning.
• Growth Associate vs. Marketing Manager: The Growth Associate role is more focused on driving user acquisition and engagement, while the Marketing Manager role may encompass a broader range of marketing activities, including branding, product marketing, and customer retention.
• Career progression: The Growth Associate role can lead to promotions within the growth team or other departments, such as marketing or product management.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles and determining which one is the best fit for them.

📝 Sample Projects

• Developing and executing a LinkedIn growth campaign to increase user acquisition and engagement
• Analyzing user data to identify trends and optimize growth strategies
• Collaborating with cross-functional teams to launch a new product or feature and drive user adoption

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the Growth Associate may encounter in the role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the growth team currently, and how does this role address them?
• How does Leland support the professional development and growth of its employees?
• Can you describe the company's approach to data-driven decision-making, and how does this role contribute to that process?
• How does the growth team collaborate with other departments, such as product and operations, to drive company-wide growth?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the expectations for the Growth Associate position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant growth marketing experience and achievements
• Write a cover letter explaining your interest in Leland's mission and how your skills align with the Growth Associate role
• Prepare examples of successful growth campaigns or projects you've led to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.