📌 Core Information
🔹 Job Title: Director, Advertising Performance & Growth Strategy
🔹 Company: NBCUniversal
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing performance advertising vision and sales strategy for Ad Sales and Small & Medium Business Growth (SMBG)
- Designing strategies, business plans, and making analytically driven recommendations to drive growth and yield
- Collaborating with cross-functional teams to commercialize efforts and strategic partnerships
- Providing subject matter expertise on the Performance/SMBG market
- Elevating trends and insights to inform future strategies and recommendations for SMBG sales leadership
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive growth and yield in the advertising sector.
📋 Key Responsibilities
✅ Lead success and KPI tracking, elevating trends & insights that inform future strategies and recommendations for SMBG sales leadership
✅ Maintain 'voice of customer' with Sales team to formulate product enhancements & development of new products that solve for client objectives to drive new demand
✅ Be an expert on SMBG and performance products to educate internal and external stakeholders on potential integrations and solutions between agency/buyer and NBCU to drive joint business growth
✅ Build-out of opportunity and white-space analyses leveraging internal insights & competitive / marketplace trends to develop new product & platform opportunities
✅ Routine deliverables to executive leadership to monitor business performance
✅ Define and shape the end-to-end strategy, positioning and business plan for NBCUniversal’s measurement offerings and partnerships to create a best-in-market performance advertising platform
✅ Identify and evaluate new strategies and product/measurement solutions to enable rapid revenue growth by understanding market gaps and needs to best deliver on KPIs for NBCU’s advertisers
✅ Create justification for, and prioritization of, solutions to build, license, or deprecate, while managing product roadmap tradeoffs with Product & Measurement partners
✅ Maintain firm grasp of measurement market and competitive set within advertising to identify opportunities
✅ Socialize and educate stakeholders on NBCU’s measurement offerings by providing insights, thought leadership and best practices by category/vertical
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder communication to drive growth and yield in the performance advertising sector.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Statistics, or a related field (MBA preferred)
Experience: 5+ years of experience, preferably in performance advertising, advanced advertising, or measurement roles
Required Skills:
- Deep understanding of the customer journey and how performance advertising fits into each stage
- Understanding of ads measurement methodologies and associated technologies
- Strong communication skills, both written and verbal, with the ability to present complex performance insights and strategies to non-technical stakeholders
- Marketplace insights and the ability to converge intel from internal and external sources and frame NBCU’s positioning
- Strong PowerPoint, Excel and data visualization skills
Preferred Skills:
- Experience with clean room integrations, pixel policies, and new vendor offerings
- Familiarity with NBCUniversal’s measurement offerings and partnerships
ASSUMPTION: Candidates should have a strong background in performance advertising, advanced advertising, or measurement roles, with a deep understanding of the customer journey and measurement methodologies.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 (bonus and long-term incentive eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time, typically 9:00 AM - 6:00 PM, with flexibility for hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Benefits are comprehensive and include health insurance, retirement plans, and various perks.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric, which later merged with NBC to form NBCUniversal.
Company Description:
- NBCUniversal is one of the world’s leading media and entertainment companies
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Television production and distribution
- Film production and distribution
- Streaming services
- Theme parks and attractions
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company in the entertainment industry, with a diverse portfolio of brands and a global presence.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: This role reports directly to the Senior Vice President, Advanced Advertising Strategy
Work Arrangement: Hybrid (3 days on-site)
Growth Opportunities:
- Potential to advance to a senior leadership role within the Advanced Advertising Strategy team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within NBCUniversal’s Advanced Advertising Strategy team.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 1221 Avenue of The Americas, New York, NY 10020
Geographic Context:
- New York City is a major hub for the media and entertainment industry
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The city offers a diverse cultural scene, with numerous museums, theaters, and restaurants
Work Schedule: Full-time, typically 9:00 AM - 6:00 PM, with flexibility for hybrid work arrangement (3 days on-site)
ASSUMPTION: The office environment is professional and collaborative, with opportunities for growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- On-site interview with the hiring manager and other team members
- Final interview with the Senior Vice President, Advanced Advertising Strategy
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Communication and presentation skills
- Marketplace insights and understanding of NBCUniversal’s measurement offerings
Application Tips:
- Highlight your experience with performance advertising, advanced advertising, or measurement roles
- Demonstrate your understanding of the customer journey and measurement methodologies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that assess your strategic thinking, communication, and problem-solving skills
ATS Keywords: Performance Advertising, Advanced Advertising, Measurement Methodologies, Customer Journey, Strategic Planning, Data Analysis, Stakeholder Communication
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, data analysis, and communication skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Data visualization tools (e.g., Tableau, Power BI)
- Advertising and measurement platforms (e.g., Nielsen, comScore, Kantar)
ASSUMPTION: Candidates should be proficient in Microsoft Office Suite and data visualization tools, with a working knowledge of advertising and measurement platforms.
👔 Cultural Fit Considerations
Company Values:
- Quality: Delivering excellence in everything we do
- Innovation: Embracing change and driving progress
- Collaboration: Working together to achieve more
- Inclusion: Fostering a diverse and inclusive environment
- Integrity: Acting with honesty and integrity in all we do
Work Style:
- Fast-paced and dynamic, with a focus on driving results and growth
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in performance advertising?
- Can you provide an example of a time when you used data to drive strategic decision-making?
- How do you approach collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: NBCUniversal values a diverse and inclusive work environment, with a strong emphasis on collaboration, innovation, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a large, complex organization with numerous stakeholders
- Keeping up with industry trends and best practices in performance advertising and measurement
- Balancing strategic planning and execution with day-to-day tactical tasks
ASSUMPTION: This role presents unique challenges, including managing multiple priorities, navigating a large organization, and keeping up with industry trends.
📈 Similar Roles Comparison
- Unlike other roles in advertising sales or strategy, this role focuses specifically on performance advertising and small & medium business growth
- This role requires a deep understanding of measurement methodologies and technologies, as well as the ability to communicate complex performance insights to non-technical stakeholders
- Career progression in this role may lead to senior leadership positions within NBCUniversal’s Advanced Advertising Strategy team
ASSUMPTION: This role is unique within NBCUniversal, focusing specifically on performance advertising and small & medium business growth, and requiring a deep understanding of measurement methodologies and technologies.
📝 Sample Projects
- Developing a comprehensive performance advertising strategy for NBCUniversal’s Ad Sales team
- Conducting a competitive analysis of measurement offerings and partnerships in the advertising industry
- Creating a data-driven dashboard to monitor business performance and inform strategic decision-making
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, focusing on performance advertising, measurement, and business performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Advanced Advertising Strategy team?
- How does this role contribute to NBCUniversal’s overall advertising strategy and growth objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NBCUniversal support the professional development and growth of its employees?
- What is the company’s approach to work-life balance, particularly for hybrid roles?
ASSUMPTION: These interview questions are designed to provide insight into the team structure, role priorities, and company culture, helping candidates assess the fit of the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in performance advertising, advanced advertising, or measurement roles
- Prepare for behavioral and situational interview questions that assess your strategic thinking, communication, and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
