📌 Core Information
🔹 Job Title: Director, Audience Growth and Engagement
🔹 Company: Raptive
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Digital Media & Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Overseeing and shaping audience strategies for Raptive’s network of creators
- Driving measurable increases in audience growth and engagement
- Collaborating cross-functionally with various teams
- Innovating and implementing testing methodologies
- Staying ahead of trends in the creator economy and digital publishing landscape
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and the ability to work effectively in a fast-paced, startup environment.
📋 Key Responsibilities
✅ Developing and operationalizing data-backed perspectives on platform strategy, including formats like short-form video
✅ Developing and executing audience growth programs and initiatives in collaboration with cross-functional and external partners
✅ Innovating and implementing testing methodologies, data sources, analytics, and engagement strategies
✅ Working cross-functionally with various teams to ensure creator success in diversifying traffic
✅ Exploring and developing partnerships with platforms, tools, and experts that support audience initiatives
✅ Writing and publishing content to Raptive’s resource center
✅ Interfacing directly with creators participating in any audience initiatives
✅ Staying ahead of trends in the creator economy and digital publishing landscape
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive meaningful impact on audience growth and engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 6+ years of audience growth, user experience, organic social, or other relevant experience in the digital publishing industry
Required Skills:
- Proven track record of identifying strategic opportunities and collaborating cross-functionally to implement visions
- Experimental and bold mindset to independently develop and launch new initiatives through data-driven tests and initiatives
- Experience in building, engaging, and retaining audiences through platform and content strategy
- Strong data analytics skills with a proven ability to identify opportunities, gaps, and emerging problems to refine and improve goals
- Deep understanding of algorithms, features, and trends impacting traffic acquisition from social platforms
- Excellent writing skills
- Ability to lead cross-functional project teams and grow internal capabilities as audience initiatives scale
- Ability to drive impact in situations with a high level of ambiguity
Preferred Skills:
- Experience working with creators
- Experience in a startup or similar fast-moving, entrepreneurial environment
ASSUMPTION: Candidates should have a strong background in audience growth and engagement, with a proven track record of driving results through data-driven strategies and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 per year
Benefits:
- Comprehensive suite of monetization, audience, and business solutions for creators
- Competitive salary and additional incentive compensation
- Fortune 100 Best Places To Work for 2024-2025
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as experience, geographic location, knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. It combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience, and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands.
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience, and business solutions
- It enables creators to turn their passions and talents into thriving independent companies and enduring brands
- Raptive stands for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves
Company Specialties:
- Digital Advertising
- Programmatic Advertising
- Brand Partnerships
- Video
- Product Development
- Sales Development
- Ad Monetization
- Ad Tech
Company Website: raptive.com
ASSUMPTION: Raptive’s focus on empowering creators and fostering a diverse, open internet makes it an attractive place for candidates who align with these values.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: Reports directly to the VP, Audience Innovation
Work Arrangement: Remote OK (with flexibility for on-site collaboration as needed)
Growth Opportunities:
- Potential to grow internal capabilities and team as audience initiatives scale
- Career progression into senior leadership roles within the audience innovation function
- Broad exposure to various aspects of the creator economy and digital publishing landscape
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Raptive’s network of creators and the broader creator economy.
🌍 Location & Work Environment
Office Type: Hybrid (remote with occasional on-site collaboration)
Office Location(s): New York, New York
Geographic Context:
- Raptive’s headquarters is located in New York City, with a significant presence in the tech industry
- The role is remote-friendly, allowing for flexibility in work location
- Raptive has a strong focus on fostering a diverse, inclusive, and collaborative work environment
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones
ASSUMPTION: The remote-friendly work arrangement and flexible hours make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional stakeholders
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Raptive’s mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the creator economy and digital publishing landscape
- Showcase your ability to drive impact in situations with a high level of ambiguity
- Prepare thoughtful questions about Raptive’s mission, values, and work environment
ATS Keywords: Audience Growth, Engagement Strategy, Data Analytics, Cross-Functional Collaboration, Content Strategy, Social Media, Testing Methodologies, Trend Analysis, Writing Skills, Project Management, Creator Economy, Digital Publishing, User Experience, Traffic Acquisition, Partnership Development, Initiative Development
ASSUMPTION: Raptive’s hiring process is designed to assess candidates’ strategic thinking, data-driven decision-making abilities, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Content creation and management tools (e.g., WordPress, Google Docs)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate’s background and the team’s needs.
👔 Cultural Fit Considerations
Company Values:
- Empower creators and foster a diverse, open internet
- Operate with integrity and transparency
- Collaborate effectively and inclusively
- Embrace continuous learning and improvement
Work Style:
- Strategic and data-driven
- Collaborative and inclusive
- Adaptable and resilient
- Committed to Raptive’s mission and values
Self-Assessment Questions:
- How do you align with Raptive’s mission to empower creators and foster a diverse, open internet?
- How do you approach cross-functional collaboration and communication in a fast-paced, startup environment?
- How do you stay ahead of trends in the creator economy and digital publishing landscape?
ASSUMPTION: Candidates who share Raptive’s values and thrive in a collaborative, fast-paced environment will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Working with a diverse range of creators with varying needs and goals
- Keeping up with the rapidly evolving creator economy and digital publishing landscape
- Balancing strategic planning with hands-on execution
ASSUMPTION: These challenges require a proactive, adaptable, and strategic mindset to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on driving audience growth and engagement for a network of creators, rather than a single brand or platform
- It requires a blend of strategic thinking, data-driven decision making, and hands-on execution
- Career progression may involve moving into senior leadership roles within the audience innovation function
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Raptive’s network of creators and the broader creator economy.
📝 Sample Projects
- Developing and implementing a comprehensive social media strategy for a network of creators
- Conducting a competitive analysis of audience growth strategies in the creator economy
- Creating and executing a pilot program to test new audience engagement tactics
ASSUMPTION: These projects demonstrate the strategic, data-driven, and hands-on nature of the role, as well as the opportunity to drive meaningful impact on audience growth and engagement.
❓ Key Questions to Ask During Interview
- How does Raptive support the growth and success of its network of creators?
- What are the key priorities for this role in the first 90 days?
- How does Raptive foster a collaborative and inclusive work environment?
- What opportunities are there for professional growth and development within the audience innovation function?
- How does Raptive measure the success of its audience growth and engagement initiatives?
ASSUMPTION: These questions will help you better understand the role, the team, and Raptive’s approach to driving audience growth and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare thoughtful questions about Raptive’s mission, values, and work environment
- Follow up with the hiring team within one week of submitting your application
- If you haven’t heard back after two weeks, politely reach out to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
