- Job Title: Director, B2B Growth Strategy
- Company: PayPal
- Location: Austin, Texas, United States
- Job Type: Full-Time
- Category: B2B Growth Strategy
- Date Posted: May 28, 2025
- Experience Level: 10+ years
- Remote Status: Hybrid (3 days in office, 2 days remote)
🚀 Job Overview
- Key Aspects:
- Lead global team of growth strategists
- Architect and optimize merchant journeys
- Collaborate with cross-functional teams
- Drive business impact through data-driven strategies
- Champion test-and-learn culture
📋 Key Responsibilities
- Growth Strategy Development:
- Own strategic roadmap for merchant acquisition, activation, engagement, and retention
- Collaborate with cross-functional teams to drive scalable go-to-market motions
- Audience Targeting & Segmentation:
- Define and prioritize ICPs and TAMs, ensuring deep alignment with go-to-market execution
- Lifecycle Marketing Enablement:
- Guide creation of end-to-end journeys integrating messaging, channel planning, and conversion optimization
- Performance Management:
- Partner with Analytics and Product Marketing to set OKRs, track KPIs, and continuously refine programs based on data and testing
- Cross-Functional Leadership:
- Serve as a strategic partner to PMM, Campaigns, Product, and Data teams to drive scalable go-to-market motions
- Channel Strategy Expertise:
- Bring fluency across SEM, Paid Social, Display, Email, Programmatic, SEO, and Owned properties to shape the right mix for each initiative
- Innovation & Experimentation:
- Champion test-and-learn culture by designing and scaling growth experiments to unlock new opportunities
- Team Leadership:
- Lead, coach, and inspire a global team of strategists, ensuring alignment with business goals and building a culture of ownership and excellence
- OKR Development & Analytics Ownership:
- Own the development and tracking of OKRs and KPIs, ensuring growth efforts are measurable, goal-oriented, and aligned to business priorities
- Partner closely with Analytics and PMM to turn insights into action and embed KPI dashboards and reporting rituals across the team
🎯 Required Qualifications
- Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
- Experience:
- 10+ years in B2B or SMB-focused growth marketing, product marketing, or strategy roles
- Deep experience building and managing global acquisition, engagement, and retention programs
- Proven track record in building high-performing, cross-functional teams and GTM programs
- Expert understanding of lifecycle and funnel marketing best practices
- Demonstrated ability to translate data into actionable growth strategies
- Experience owning or influencing marketing budgets at scale ($XXM+)
- Strong executive presence and ability to influence senior stakeholders
- Knowledge of financial services, commerce, or SaaS preferred
- Passion for serving entrepreneurs, small business owners, and the makers who power the global economy
💰 Compensation & Benefits
- Salary Range: $176,500 to $262,350 per year (US national annual pay range)
- Benefits:
- Flexible work environment (3 days in office, 2 days remote)
- Employee shares options
- Health insurance (medical, dental, vision)
- Life insurance
- 401(k) with company match
- Generous PTO and sick leave policies
- Employee assistance programs
- Professional development opportunities
- And more, as outlined on the [PayPal Benefits](https://www.paypalbenefits.com/) page
📊 Applicant Insights
🔍 Company Context
- Industry: Financial Services & Software Development
- Company Size: 10,001+ employees
- Founded: 1998 (as Confinity)
- Headquarters: San Jose, CA, USA
- Specialties: Online Payments, Mobile Commerce, Payment Security, Money Transfers, Payment Processing, Monetization for Developers, and E-commerce
- Company Description: PayPal is a leading global payments company that enables digital and mobile commerce at scale. With over 400 million active user accounts, PayPal is trusted by consumers and businesses worldwide for secure, convenient, and fast payment solutions.
📊 Role Analysis
- Career Level: Executive/Director level role
- Reporting Structure: Leads a global team of growth strategists, reporting directly to the Senior Vice President or Vice President of Growth Marketing or a similar role
- Work Arrangement: Hybrid (3 days in office, 2 days remote)
- Growth Opportunities:
- Potential to shape the growth strategy for PayPal's B2B segment and influence the company's overall direction
- Opportunities to work with cross-functional teams and collaborate with senior leadership
- Possibility to grow into a more senior role within the growth marketing organization or expand into other areas of the business
🌍 Location & Work Environment
- Office Type: Modern, collaborative office spaces in Austin, Texas, with additional offices in San Jose, CA, and other global locations
- Office Location(s): 2211 North First Street, San Jose, CA 95131, USA (Headquarters); 661 University Ave, Toronto, ON M5G 1M1, CA, USA; Yigal Allon 98, Tel Aviv-Yafo, Tel Aviv 67891, IL; 5 Temasek Blvd, Singapore, Singapore 038985, SG; Rajiv Gandhi Salai, Chennai, Tamil Nadu 600119, IN
- Geographic Context: Austin, Texas, offers a vibrant tech industry, a lower cost of living compared to major coastal cities, and a diverse cultural scene. It is home to numerous Fortune 500 companies and startups, providing ample networking and professional growth opportunities.
💼 Interview & Application Insights
- Typical Process:
1. Phone or video screen with a member of the HR team or a growth strategist
2. In-depth behavioral and situational interviews with the hiring manager and team members
3. Final interview with the Senior Vice President or Vice President of Growth Marketing or a similar role
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to analyze data and derive actionable insights
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with PayPal's values
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role
2. Showcase your ability to drive growth and impact in previous roles
3. Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experiences
4. Research PayPal's business and growth strategy to demonstrate your understanding of the company and the role
🛠 Cultural Fit Considerations
- Company Values: Champion possibilities for all, champion possibilities for our people, champion possibilities for our customers, champion possibilities for our partners, champion possibilities for our communities
- Work Style: Collaborative, data-driven, innovative, and customer-focused. PayPal values diversity, inclusion, and a culture of continuous learning and improvement
- Self-Assessment Questions:
1. How do you align with PayPal's core values, and how have you demonstrated these values in previous roles?
2. Describe a time when you had to manage a team through a significant change or challenge. How did you ensure the team remained focused and productive?
3. How do you approach data analysis and decision-making, and how have you used data to drive growth in previous roles?
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing a global team with diverse time zones and cultural backgrounds
- Balancing short-term growth initiatives with long-term strategic planning
- Collaborating effectively with cross-functional teams and stakeholders with competing priorities
- Company-Specific Challenges:
- Navigating a large, matrixed organization with multiple stakeholders and decision-making layers
- Keeping up with the fast-paced evolution of the payments industry and emerging technologies
- Maintaining a strong company culture and employee engagement in a rapidly growing and changing environment
- Location-Specific Challenges:
- Adapting to the unique cultural and business landscape of Austin, Texas, and the broader Southwestern United States
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focuses on B2B growth strategy, while related roles may focus on consumer marketing, product management, or other functional areas
- Requires a broader understanding of the entire merchant lifecycle, from acquisition to retention, rather than focusing on specific stages or channels
- Involves leading a global team of strategists, whereas related roles may have smaller teams or focus on individual contributor responsibilities
- Industry-specific context:
- The payments industry is highly competitive and dynamic, with constant innovation and disruption from fintech startups and established players
- Success in this role requires a deep understanding of both the B2B merchant landscape and the broader consumer payments market
📝 Sample Projects
- Project Example 1: Developing and executing a targeted acquisition campaign for small and medium-sized businesses in the e-commerce sector, leveraging data insights to optimize channel mix and messaging
- Project Example 2: Designing and implementing a customer retention strategy for high-value merchants, utilizing behavioral segmentation and personalized communication to reduce churn and drive increased revenue
- Project Example 3: Collaborating with the product team to launch a new merchant-facing product or feature, defining the go-to-market strategy and ensuring successful adoption and integration
💡 Key Questions to Ask During Interview
- Role-Specific Questions:
1. How does this role fit into the broader growth marketing organization, and how will my team collaborate with other teams to drive overall company growth?
2. What are the most pressing challenges facing the B2B merchant segment, and how can this role address them to drive meaningful impact?
3. How does PayPal support the professional development and career growth of its employees, particularly in growth-focused roles like this one?
- Company-Specific Questions:
1. How does PayPal balance the need for short-term growth with long-term strategic planning and investment in new initiatives?
2. What are the key priorities for the growth marketing organization in the next 12-24 months, and how can this role contribute to their success?
3. How does PayPal foster a culture of innovation and experimentation, and how can this role champion these values within the team and the broader organization?
- Location-Specific Questions:
1. How does PayPal support employees based in Austin, Texas, and what resources are available to help them thrive in the local business and cultural landscape?
2. What are the key growth opportunities for PayPal in the Southwestern United States, and how can this role contribute to expanding the company's presence and influence in the region?
3. How does PayPal engage with the local tech community and foster collaboration with other companies and startups in the area?
📌 Next Steps for Applicants
- To apply for this position:
1. Submit your application through the [PayPal careers page](https://paypal.eightfold.ai/careers/job/274907162554-director-b2b-growth-strategy-austin-texas-united-states-of-america).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare for phone or video screens, behavioral and situational interviews, and a final interview with senior leadership.
4. Follow up with the hiring team after your interviews to reiterate your interest in the role and address any remaining questions.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
