🔹 Job Title: Director, B2B Growth Strategy
🔹 Company: PayPal
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in office, 2 days remote)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence senior stakeholders. The ideal candidate will have a proven track record in B2B or SMB-focused growth marketing and experience managing global programs.
✅ Own the strategic roadmap for merchant acquisition, activation, engagement, and retention across global SMB segments
✅ Lead the definition and prioritization of ICPs and TAMs, ensuring deep alignment between audience insights and go-to-market execution
✅ Guide the creation of end-to-end journeys that integrate messaging, channel planning, and conversion optimization
✅ Partner with Analytics and Product Marketing to set OKRs, track KPIs, and continuously refine programs based on data and testing
✅ Serve as a strategic partner to cross-functional teams to drive scalable go-to-market motions
✅ Bring fluency across SEM, Paid Social, Display, Email, Programmatic, SEO, and Owned properties to shape the right mix for each initiative
✅ Champion test-and-learn culture by designing and scaling growth experiments to unlock new opportunities
✅ Lead, coach, and inspire a team of global strategists, ensuring alignment with business goals and building a culture of ownership and excellence
✅ Own the development and tracking of OKRs and KPIs across acquisition, activation, and retention programs
✅ Partner closely with Analytics and PMM to turn insights into action, translating performance data into clear optimization paths, new experiments, and scalable GTM plays
✅ Champion a data-driven culture by embedding KPI dashboards and reporting rituals across the team, driving accountability and continuous improvement across all growth initiatives
ASSUMPTION: This role requires a strong understanding of lifecycle and funnel marketing best practices, as well as the ability to translate data into actionable growth strategies.
Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)
Experience: 10+ years in B2B or SMB-focused growth marketing, product marketing, or strategy roles
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a Bachelor's degree in Marketing, Business, or a related field is typically required for this role. Additionally, experience owning or influencing marketing budgets at scale ($XXM+) is preferred but not explicitly stated.
Salary Range: $176,500 to $262,350 per year (Based on industry standards for a Director-level role in B2B growth strategy)
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: PayPal provides a comprehensive benefits package, including health, life, and vision insurance, as well as retirement plans and employee share options. The salary range provided is an estimate based on industry standards for a Director-level role in B2B growth strategy.
Industry: Software Development, specifically focused on online payments, mobile commerce, and money transfers
Company Size: 10,001+ employees (Enterprise)
Founded: 1998 (as Confinity), rebranded as PayPal in 2001
Company Description:
Company Specialties:
Company Website: https://www.paypal.com/us/home
ASSUMPTION: PayPal is a well-established company with a strong global presence and a reputation for innovation in the payments industry. It offers a comprehensive benefits package and a flexible work environment to attract and retain top talent.
Career Level: Director (Senior leadership role)
Reporting Structure: This role reports directly to the Senior Vice President of Global SMB Growth and is responsible for leading a global team of growth strategists
Work Arrangement: Hybrid (3 days in the office, 2 days remote) with a balanced approach to in-person collaboration and remote work
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and take on additional responsibilities as the business grows.
Office Type: Hybrid (3 days in the office, 2 days remote)
Office Location(s): Austin, Texas, United States
Geographic Context:
Work Schedule: Standard business hours, with flexibility for remote work on certain days
ASSUMPTION: Austin offers a dynamic work environment with a strong tech industry and a high quality of life, making it an attractive location for professionals in the payments and e-commerce sectors.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B growth strategy, SMB-focused, lifecycle marketing, funnel optimization, data-driven decision making, cross-functional leadership, channel strategy, team management, stakeholder communication
ASSUMPTION: PayPal's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and ability to work collaboratively in a cross-functional environment. Tailoring your application materials and preparing for behavioral and situational interview questions will help you succeed in the interview process.
ASSUMPTION: This role requires proficiency in data analysis and visualization tools, marketing automation and CRM platforms, and project management tools. Familiarity with collaboration and communication tools is also essential for effective teamwork in a hybrid work environment.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: PayPal values candidates who are comfortable working in a data-driven, collaborative environment and have experience leading teams and driving growth in a dynamic, fast-paced setting.
ASSUMPTION: This role presents unique challenges, such as managing a global team, balancing data-driven decision making with swift execution, and navigating a large, matrixed organization. Candidates should be prepared to adapt to changes in the payments industry and evolving customer needs.
ASSUMPTION: This role offers a unique combination of responsibilities, with a broader scope than typical B2B growth strategy positions and a clear path to advancement within PayPal's Global SMB Growth organization.
ASSUMPTION: This role involves a wide range of projects, from developing go-to-market strategies for new products to optimizing customer journeys and conducting market research to inform targeted marketing campaigns.
ASSUMPTION: Asking these questions will help you understand the role's priorities, the organization's culture, and the company's commitment to employee growth and well-being.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.