Director - Brand

📌 Core Information

🔹 Job Title: Director - Brand

🔹 Company: Sprinto

🔹 Location: Remote (India)

🔹 Job Type: Remote

🔹 Category: Brand Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Architecting Sprinto’s brand narrative, voice, and positioning
• Driving storytelling across all customer-facing and internal touchpoints
• Collaborating cross-functionally with various teams to align brand initiatives with business goals
• Managing creative teams and external agencies to ensure brand consistency
• Defining and tracking key brand performance metrics

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams in a fast-paced, remote environment.

📋 Key Responsibilities

✅ Brand Strategy and Architecture: Own Sprinto’s brand architecture and positioning, defining brand pillars, values, and unique value proposition.

✅ Brand Storytelling: Craft and champion Sprinto’s brand narrative and storytelling across all platforms, overseeing content and campaigns that communicate the company's mission and product story.

✅ Cross-Functional Leadership: Collaborate closely with Product Marketing, Demand Gen, Design, Sales (GTM), and other teams to infuse the brand into product launches, growth campaigns, and sales enablement, ensuring a unified brand strategy aligned with business objectives.

✅ Social Media and Communications: Own Sprinto’s social media strategy, PR, and communications programs, driving the company's presence on LinkedIn, Twitter, and other relevant channels, managing public relations efforts, thought leadership content, and influencer/partner relationships.

✅ Creative Direction: Provide leadership on all creative output, ensuring all creative materials adhere to brand guidelines and managing external agencies or contractors in developing high-quality creative work.

✅ Brand Consistency and Governance: Establish and enforce brand guidelines, audit customer-facing content and internal materials for brand consistency, and provide brand training and resources to enable company-wide adoption.

✅ Metrics and Continuous Improvement: Define key brand performance metrics, monitor the health and impact of brand initiatives, and use data-driven insights to continuously refine brand strategy and execution.

ASSUMPTION: This role requires a strong understanding of the U.S. market and enterprise SaaS buying context, as well as excellent collaboration and leadership skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field. MBA is a plus.

Experience: 10+ years of experience in brand marketing, brand management, or communications roles within B2B technology or SaaS companies.

Required Skills:

• Proven track record of scaling a brand at a high-growth or mid-stage company
• Deep expertise in brand strategy – architecture, positioning, messaging, tone of voice
• Excellent collaboration and leadership skills; experience working cross-functionally with GTM, design, and executive teams
• Strong understanding of the U.S. market and enterprise SaaS buying context
• Hands-on experience in social media, PR, and communications strategy
• Outstanding storytelling and writing skills; portfolio of content/campaigns is a plus
• Experience managing creative teams and external agencies
• Data-driven mindset with experience in brand metrics and campaign analysis
• Comfortable working in a remote, fast-paced, high-ownership environment

Preferred Skills:

• Experience leading brand strategy at a high-growth SaaS startup or scale-up
• Experience building global brands and adapting messaging for diverse audiences
• Familiarity with security, compliance, or enterprise SaaS categories
• Eye for design and experience working closely with creative teams

ASSUMPTION: Candidates with experience in rebranding or brand elevation projects, as well as those with a proven ability to work effectively in a remote environment, will be strongly considered.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a Director of Brand role in a mid-stage SaaS company)

Benefits:

• Remote-first policy
• 5 days working with flexible hours
• Group medical insurance (including parents, spouse, and children)
• Group accident cover
• Group term life insurance
• Company-sponsored laptop
• Education reimbursement policy

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Brand role in a mid-stage SaaS company. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees (Mid-sized company, offering a balance between startup agility and established processes)

Founded: 2020 (Relatively new company with a focus on growth and innovation)

Company Description:

• Automating information security compliance and privacy laws for fast-growing SaaS companies
• Helping businesses obtain information security compliance, close enterprise deals faster, and pass vendor security assessments easily
• Rated 4.8 stars on G2

Company Specialties:

• Information Security Compliance
• Privacy Laws
• SaaS Companies

Company Website: https://www.sprinto.com

ASSUMPTION: Sprinto is a fast-growing company focused on helping SaaS businesses streamline their information security compliance processes. This role offers an opportunity to make a significant impact on the company's brand and growth.

📊 Role Analysis

Career Level: Executive (This role reports directly to the executive leadership team and is responsible for architecting Sprinto’s brand strategy and execution)

Reporting Structure: Reports directly to the executive leadership team and collaborates with various departments, including Product Marketing, Demand Generation, Design, and Sales (GTM)

Work Arrangement: Remote solely (This role can be performed entirely remotely, with flexible hours and a 5-day workweek)

Growth Opportunities:

• Potential to grow the brand team and take on additional responsibilities as the company scales
• Opportunity to work closely with the executive leadership team and influence the company's overall strategy
• Chance to gain experience in a fast-growing SaaS company and contribute to its success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on Sprinto's brand and business success.

🌍 Location & Work Environment

Office Type: Remote (Sprinto is a remote-first company, with no physical office locations)

Office Location(s): N/A (Remote work only)

Geographic Context:

• India (Remote work allows for a flexible work environment, with the ability to work from anywhere in the country)
• Timezone: Asia/Kolkata (Sprinto's primary timezone, with a focus on coordinating with the company's headquarters in San Francisco, California)

Work Schedule: 5 days per week with flexible hours (Sprinto offers a flexible work environment, allowing employees to manage their own time and prioritize work-life balance)

ASSUMPTION: This role requires strong self-motivation and time management skills, as well as the ability to work effectively in a remote, asynchronous environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the executive leadership team
• Final interview with the CEO

Key Assessment Areas:

• Brand strategy and architecture
• Cross-functional leadership and collaboration
• Storytelling and communication skills
• Data-driven mindset and analytical skills
• Cultural fit and alignment with Sprinto's values

Application Tips:

• Highlight relevant brand marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Sprinto's mission and the role's requirements
• Prepare examples of your brand storytelling and creative direction work to showcase during the interview
• Research Sprinto's company culture and values to ensure a strong cultural fit

ATS Keywords: Brand strategy, brand management, communications, storytelling, social media, public relations, creative direction, cross-functional leadership, enterprise SaaS, B2B marketing, visual identity

ASSUMPTION: Sprinto's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the company and the role.

🛠️ Tools & Technologies

• Asana (Project management)
• Slack (Team communication)
• Google Workspace (Collaboration and productivity)
• Canva or Adobe Creative Suite (Design and creative tools)
• Hootsuite or Buffer (Social media management)
• Mention or Brand24 (Social media monitoring)

ASSUMPTION: Sprinto uses a variety of tools and technologies to support its remote work environment and brand management processes. Familiarity with these tools is not required but may be helpful.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Inclusive

Work Style:

• Remote-friendly (Sprinto offers a flexible, remote-first work environment)
• Data-driven (Sprinto emphasizes the use of data and analytics to inform decision-making)
• Collaborative (Sprinto values cross-functional collaboration and teamwork)

Self-Assessment Questions:

• Do you thrive in a remote, asynchronous work environment?
• Are you comfortable working with diverse teams and stakeholders to align brand initiatives with business goals?
• Do you have a strong data-driven mindset and the ability to analyze and interpret brand performance metrics?

ASSUMPTION: Sprinto's company culture is characterized by a strong focus on customer-centricity, innovation, collaboration, and data-driven decision-making. Candidates who align with these values and work styles will be a strong fit for the company and this role.

⚠️ Potential Challenges

• Managing brand consistency across multiple touchpoints and teams in a remote work environment
• Balancing the need for a strong, unified brand voice with the flexibility to adapt to diverse audiences and markets
• Working effectively with cross-functional teams and stakeholders to align brand initiatives with business goals
• Keeping up with the fast-paced, ever-changing nature of the SaaS industry and Sprinto's growth trajectory

ASSUMPTION: This role presents unique challenges that require a strategic, adaptable, and collaborative mindset. Successful candidates will be able to navigate these challenges and make a significant impact on Sprinto's brand and business success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on brand strategy and architecture, rather than tactical execution
• This role requires a strong understanding of the U.S. market and enterprise SaaS buying context, as well as the ability to work effectively with cross-functional teams
• Career progression in this role may involve growing the brand team, taking on additional responsibilities, or transitioning into a Chief Marketing Officer (CMO) or similar leadership position

ASSUMPTION: This role is unique in its focus on brand strategy and architecture, requiring a strategic mindset and the ability to work effectively with cross-functional teams. Candidates with experience in similar roles or a strong background in brand marketing will be well-suited to this opportunity.

📝 Sample Projects

• Developing and implementing a comprehensive brand architecture and positioning strategy for Sprinto
• Crafting and championing Sprinto's brand narrative and storytelling across all customer-facing and internal touchpoints
• Managing a rebranding or brand elevation project, including creative direction, stakeholder management, and cross-functional collaboration

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and creative nature of the Director of Brand role at Sprinto. Candidates with experience in similar projects or a strong background in brand marketing will be well-suited to this opportunity.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Sprinto's brand and the vision for its future?
• How does this role collaborate with the executive leadership team, and what are the key priorities for the first 90 days?
• What are the primary challenges facing Sprinto's brand, and how can this role address them?
• How does Sprinto support the growth and development of its brand team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These key questions help candidates better understand the role's requirements, the company's brand strategy, and the opportunities for growth and development. Asking thoughtful questions demonstrates a strong interest in the role and a commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant brand marketing experience and achievements
• Write a cover letter that demonstrates your understanding of Sprinto's mission and the role's requirements
• Prepare examples of your brand storytelling and creative direction work to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.