📌 Core Information
🔹 Job Title: Director, Brand and Creative Marketing
🔹 Company: Fox Corporation
🔹 Location: Los Angeles, California, USA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Media Production
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading brand development and creative strategy for the FOX DTC streaming product
- Defining and evolving the brand identity and positioning in partnership with key stakeholders
- Managing and briefing creative agencies on 360° campaign development
- Collaborating cross-functionally to ensure creative consistency across all consumer touchpoints
- Guiding pre-launch brand efforts and post-launch brand building and retention campaigns
ASSUMPTION: This role requires a strategic and creative thinker with experience in brand marketing, creative strategy, or integrated campaigns, preferably within media, entertainment, or tech.
📋 Key Responsibilities
✅ Define and evolve the FOX DTC product’s brand identity and positioning in partnership with key stakeholders
✅ Develop a comprehensive go-to-market brand and creative strategy to support product launch, seasonal moments, and key tentpole events
✅ Manage and brief creative agencies on 360° campaign development—from concepting through production and execution
✅ Partner cross-functionally with Product, Growth, PR, and Content to ensure creative consistency and cohesion across all consumer touchpoints
✅ Lead the creation of campaign toolkits and assets across digital, video, social, and owned & operated platforms
✅ Oversee brand guidelines and ensure alignment across a complex content ecosystem that includes FOX News, FOX Sports, entertainment, and more
✅ Guide pre-launch brand efforts as well as post-launch brand building and retention campaigns
✅ Track performance of creative assets and use insights to optimize brand storytelling over time
ASSUMPTION: This role involves a high level of collaboration and requires strong communication and presentation skills to influence at all levels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in brand marketing, creative strategy, or integrated campaigns, with a focus on media, entertainment, or tech
Required Skills:
- Proven track record of launching and building brands, ideally in DTC or streaming environments
- Strong creative sensibility and ability to translate insights into compelling campaigns and visual storytelling
- Experience managing external creative agencies and internal creative teams
- Highly collaborative and comfortable working cross-functionally in a fast-paced, startup-like environment
- Excellent communication and presentation skills, with the ability to influence at all levels
Preferred Skills:
- Experience marketing multi-brand platforms or content hubs with diverse genres and audiences
- Familiarity with measurable marketing, lifecycle/retention campaigns, and CRM creative
- Background in building brands with a mix of live and on-demand content
ASSUMPTION: A passion for building something from the ground up and helping shape the voice of a new product is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $128,000 - $209,000 annually
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off
Working Hours: Full-time, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Final offer amounts are dependent on education, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production, with a focus on broadcast television, digital media, and streaming services
Company Size: 10,001+ employees, with a large presence in the media industry and a significant influence on entertainment and news content
Founded: The company has a long history in the media industry, with its roots tracing back to the early 20th century
Company Description:
- Fox Corporation is a media entertainment company that produces and distributes content through leading brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group
- The company is known for its innovative approach to content creation and distribution, with a focus on delivering high-quality entertainment and news to a diverse audience
- Fox Corporation is committed to empowering a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise, and strategic thinking
Company Specialties:
- Broadcast television
- Digital media
- Streaming services
- News and entertainment content creation and distribution
Company Website: foxcorporation.com
ASSUMPTION: Fox Corporation is a well-established media company with a strong presence in the industry, offering a unique opportunity for candidates to contribute to the growth and success of its innovative streaming platform.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's streaming platform
Reporting Structure: This role reports directly to the Chief Marketing Officer and collaborates with various cross-functional teams, including Product, Growth, PR, and Content
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- As the FOX DTC streaming product grows and evolves, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the company
- The company's commitment to empowering a diverse range of creators and fostering an environment of creative ideas and strategic thinking presents numerous growth opportunities for the right candidate
ASSUMPTION: This role offers a unique opportunity for a creative and strategic thinker to make a significant impact on the growth and success of the company's innovative streaming platform.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 10201 W. Pico Blvd, Los Angeles, CA 90064, USA
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving entertainment industry
- The office is located in the West Pico-Robertson neighborhood, offering easy access to public transportation, restaurants, and other amenities
- The region enjoys a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, with flexibility for a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with key stakeholders
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Brand strategy and positioning
- Creative campaign development and execution
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the FOX DTC streaming product and its unique value proposition
- Showcase your creative portfolio or examples of your brand marketing and creative strategy work
ATS Keywords: Brand Marketing, Creative Strategy, Integrated Campaigns, DTC, Streaming, Creative Agencies, Collaboration, Communication, Presentation Skills, Storytelling, Digital Culture
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creative sensibility, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Cloud (Photoshop, Illustrator, etc.)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
ASSUMPTION: The successful candidate will be comfortable using a variety of tools and technologies to support their work and collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Quality
- Respect
Work Style:
- Creative and strategic thinking
- Strong communication and presentation skills
- Highly collaborative and adaptable
- Results-driven and proactive
Self-Assessment Questions:
- How do you approach defining and evolving a brand's identity and positioning?
- Can you describe a time when you successfully managed and briefed external creative agencies on campaign development?
- How do you ensure creative consistency and cohesion across multiple consumer touchpoints?
ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a creative and strategic mindset, excellent communication skills, and a collaborative work style.
⚠️ Potential Challenges
- The role requires a high level of collaboration and communication with various cross-functional teams, which can be challenging in a fast-paced, startup-like environment
- The successful candidate must be comfortable working with a complex content ecosystem that includes multiple brands and genres
- The role involves managing both external creative agencies and internal creative teams, which can present unique challenges and opportunities
- The hybrid work arrangement may require some adjustment for candidates who are more accustomed to a fully on-site or remote work environment
ASSUMPTION: The successful candidate will be adaptable, proactive, and able to navigate the unique challenges and opportunities presented by this role.
📈 Similar Roles Comparison
- This role is unique in its focus on brand development and creative strategy for a new, innovative streaming product within a well-established media company
- Unlike traditional broadcast or cable television roles, this position requires a strong understanding of digital media, streaming services, and direct-to-consumer marketing strategies
- Career progression in this role may involve moving into a senior leadership position within the company's streaming division or taking on additional responsibilities as the platform grows and evolves
ASSUMPTION: This role offers a unique opportunity for a creative and strategic thinker to make a significant impact on the growth and success of the company's innovative streaming platform.
📝 Sample Projects
- Developing a comprehensive brand and creative strategy for the launch of the FOX DTC streaming product, including positioning, visual identity, and campaign execution
- Managing and briefing external creative agencies on the development of integrated marketing campaigns for key tentpole events, such as the Super Bowl or upfronts
- Creating campaign toolkits and assets for various consumer touchpoints, including digital, video, social, and owned & operated platforms
ASSUMPTION: The successful candidate will have experience working on similar projects and be able to demonstrate their ability to develop and execute strategic, creative campaigns that resonate with audiences.
❓ Key Questions to Ask During Interview
- Can you describe the company's vision for the FOX DTC streaming product and how this role fits into that vision?
- How does the company support the growth and development of its employees, particularly in this new and evolving streaming division?
- What is the company's approach to collaboration and communication across its various brands and content ecosystems?
- How does the company measure the success of its brand marketing and creative strategy efforts, and how will my performance be evaluated in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare for success in this position?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides an opportunity to gain a deeper understanding of the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your brand marketing and creative strategy work to showcase your creative sensibility and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
