🔹 Job Title: Director, Brand Communications - WnW
🔹 Company: Markwins Beauty Brands Inc
🔹 Location: City of Industry, California
🔹 Job Type: Full Time
🔹 Category: Management
🔹 Date Posted: 2025-05-13
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in brand marketing and communications.
✅ Brand & Content Storytelling and Engagement: Showcase brand impact by developing compelling content and storytelling to grow brand awareness and relevance.
✅ Owned Media: Drive qualified traffic and engagement through organic marketing initiatives across owned digital channels, connecting the brand to demand.
✅ Paid Media: Drive campaign strategy and media plans from concept to execution, collaborating with the in-house Creative Team.
✅ PR: Lead public relations strategy, media outreach, and event planning to elevate the brand and marketing function.
✅ Influencers and Partnerships: Guide partners on brand priorities and leverage partners for high-impact programs to engage the audience through relevant co-branded acts and co-marketing programs.
✅ Team Leadership: Lead, coach, and mentor a team of brand and social marketing professionals responsible for creating category-defining brand experiences and compelling content.
✅ Leverage data, market insights, marketing tools, and channels: Develop and execute impactful strategic recommendations.
✅ Maintain up-to-date knowledge: Stay current with marketing methodologies, best practices, and processes.
✅ Manage external agency relationships: Oversee and drive the brand voice and ensure it is consistently applied across all media.
✅ Perform other duties as needed: Complete additional tasks and projects as directed by management.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong leadership skills to manage a team and drive brand success.
Education: Bachelor’s degree in marketing or communications; or related field; master’s degree preferred.
Experience: 7-10 years of experience in brand marketing, content marketing, marketing communications, and/or brand management. 5 years of experience in CPG, Beauty, and Personal Care preferred.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in brand marketing, content marketing, and team leadership, with a proven track record of driving brand success.
Salary Range: $100,000.00 - $135,000.00 Salary
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.
Industry: Personal Care Product Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1984
Company Description:
Company Specialties:
Company Website: http://www.markwinsbeauty.com/
ASSUMPTION: Markwins Beauty Brands is a well-established company in the personal care product manufacturing industry, with a strong focus on diversity and inclusion in its brand offerings.
Career Level: Senior Management
Reporting Structure: Reports directly to the VP of Brand Marketing
Work Arrangement: On-site, full-time position
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and expand the brand's market reach.
Office Type: Corporate headquarters
Office Location(s): 22067 Ferrero Parkway, City of Industry, California 91789, US
Geographic Context:
Work Schedule: Standard business hours, with potential flexibility for the right candidate
ASSUMPTION: The City of Industry, California, offers a convenient location for commuters, with easy access to major transportation networks and nearby amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Marketing, Content Marketing, Marketing Communications, Brand Management, Leadership, Public Relations, Social Media, Creative Process, Analytical Skills, Team Building, Communication Skills, Problem Solving, Marketing Strategy, Influencer Relations, Campaign Management, Market Insights
ASSUMPTION: The application process for this role may vary, but typically involves several stages of interviews and assessments to evaluate the candidate's fit for the position.
ASSUMPTION: The required tools and technologies for this role may vary, but typically include marketing software, social media platforms, and analytics tools to drive brand success.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should possess strong strategic thinking, leadership, and communication skills, with a proven track record of driving brand success in a fast-paced, collaborative environment.
ASSUMPTION: This role presents unique challenges, including managing a diverse team, balancing multiple projects, and driving brand success in a fast-paced environment.
ASSUMPTION: This role offers a unique opportunity to drive brand success for a specific brand within a larger portfolio, with potential for career advancement within the organization.
ASSUMPTION: Sample projects for this role may include developing and executing marketing and communication plans, managing influencer marketing campaigns, and collaborating with cross-functional teams to drive brand success.
ASSUMPTION: Candidates should ask thoughtful questions during the interview to demonstrate their interest in the role and their understanding of the brand's marketing strategy and challenges.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.