Director, Brand & Growth Partnerships

📌 Core Information

🔹 Job Title: Director, Brand & Growth Partnerships

🔹 Company: Kraken

🔹 Location: Remote (70+ countries)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of global brand partnerships
• Cross-functional collaboration with growth, creative, media, data science, and product teams
• Budget management and precision in decision-making
• Cultural awareness and understanding of emerging trends
• Leadership and mentoring of global teams

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and adaptability to thrive in a dynamic, hyper-growth environment.

📋 Key Responsibilities

✅ Set long-term strategic vision and annual plans for partners

✅ Collaborate with cross-functional teams to orchestrate initiatives

✅ Make data-driven decisions and evaluate campaign performance

✅ Lead and guide global teams to be best-in-class

✅ Manage large-scale budgets and operate with precision and creativity

✅ Create and share intel on competing products and marketing strategies

✅ Develop a consistent reporting framework for partnership marketing performance

ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, decision-making, and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 12+ years of experience in brand marketing, digital marketing, agency life, or related fields

Required Skills:

• Proven experience in building and leading sophisticated, matrixed teams
• Strong relationship-building skills with partners, agents, and organizations
• Excellent communication, storytelling, and presentation skills
• Solid understanding of persona work and brand growth strategies
• Crypto-native: personally passionate about crypto and regular use of crypto products and features

Preferred Skills:

• Previous crypto experience
• Experience working with luxury and culture brands
• Geo-specific, global client experience in multiple regions
• Moonshot ideas for transforming marketing in crypto through partnerships
• Ease in handling difficult, ambiguous situations with a clear, cool head and open mind

ASSUMPTION: Given the global nature of this role, candidates with experience working in multiple regions and time zones are strongly preferred.

💰 Compensation & Benefits

Salary Range: $146,000 - $234,000 per year (based on industry standards for similar roles)

Benefits:

• Competitive benefits package
• Flexible work arrangements
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in financial services, considering the required experience level and the global nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on cryptocurrency and digital assets

Company Size: 1,001-5,000 employees (remote-first)

Founded: 2011

Company Description:

• One of the world’s longest-standing and most secure crypto platforms
• Mission to accelerate global adoption of crypto for financial freedom and inclusion
• Trusted by over 10 million individuals, traders, and institutions worldwide

Company Specialties:

• Bitcoin, Litecoin, Dogecoin, Ethereum, and other cryptocurrencies
• Digital assets, virtual currency, markets, security, wallet, compliance, and blockchain
• Index, parachain auctions, staking, proof of reserves, and NFT

Company Website: https://kraken.com

ASSUMPTION: Kraken's remote-first culture allows for a high degree of flexibility and work-life balance.

📊 Role Analysis

Career Level: Senior leadership role with strategic decision-making responsibilities

Reporting Structure: Reports directly to the Head of Growth or a similar executive role

Work Arrangement: Remote solely, with global team members across 70+ countries

Growth Opportunities:

• Potential to shape the future of crypto partnerships and marketing strategies
• possibility to expand the role's scope and influence as the company grows
• Opportunities to mentor and develop junior team members

ASSUMPTION: This role offers significant growth potential as Kraken continues to expand its global presence and influence in the crypto industry.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office location

Office Location(s): N/A

Geographic Context:

• Kraken operates globally, with clients and team members across 70+ countries
• Candidates must be comfortable working in a remote, global team environment
• Time zones may vary significantly, requiring flexibility and effective communication

Work Schedule: Full-time, with flexible hours and a focus on results and outcomes

ASSUMPTION: Given the global nature of this role, candidates must be comfortable working with team members across multiple time zones and cultures.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cultural awareness and understanding of global trends
• Leadership and team management skills
• Communication and presentation skills
• Crypto knowledge and passion

Application Tips:

• Highlight relevant experience and achievements in brand marketing, partnerships, and global team management
• Tailor your resume to emphasize skills and experiences relevant to this role
• Prepare a cover letter that demonstrates your understanding of Kraken's mission and values
• Be ready to discuss your ideas for transforming marketing in crypto through partnerships

ATS Keywords: Brand Marketing, Digital Marketing, Partnership Development, Strategic Planning, Global Team Management, Crypto, Financial Services

ASSUMPTION: Kraken's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit within the organization.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Crypto-specific tools and platforms (e.g., Kraken Pro, Kraken Wallet, Kraken Futures)

ASSUMPTION: Given the global nature of this role, candidates should be comfortable using a variety of communication and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Think independently
• Move quickly and boldly
• Act like an owner
• Be open and inclusive

Work Style:

• Remote-first, with a focus on results and outcomes
• Collaborative and inclusive team environment
• Fast-paced and dynamic, with a focus on continuous learning and improvement

Self-Assessment Questions:

• How do you approach building relationships with partners from diverse backgrounds and industries?
• How do you adapt your communication style to work effectively with team members across multiple time zones and cultures?
• How do you balance strategic thinking with the need to move quickly and make data-driven decisions in a dynamic environment?

ASSUMPTION: Kraken's remote-first culture values candidates who are self-motivated, adaptable, and comfortable working in a global team environment.

⚠️ Potential Challenges

• Managing a global team with members across multiple time zones and cultures
• Balancing strategic thinking with the need to move quickly and make data-driven decisions
• Navigating the dynamic and evolving crypto landscape
• Building and maintaining strong relationships with partners in a competitive market

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic, global environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the crypto industry and its unique dynamics
• Candidates should have experience working with global brands and partners, as well as a strong understanding of cultural trends and trends in the crypto space
• This role offers significant growth potential as Kraken continues to expand its global presence and influence in the crypto industry

ASSUMPTION: Given the unique nature of this role, candidates should have a strong understanding of the crypto industry and its specific challenges and opportunities.

📝 Sample Projects

• Developing and executing a global partnership strategy for a major sports team or entertainment franchise
• Creating a co-branded marketing campaign with a luxury fashion house to promote crypto adoption among its high-net-worth clientele
• Launching a subscription bundle with a streaming service to offer exclusive content and perks to Kraken users

ASSUMPTION: These sample projects demonstrate the strategic and creative thinking required to succeed in this role.

❓ Key Questions to Ask During Interview

• How does Kraken support the professional development and growth of its employees?
• What are the most significant challenges facing the crypto industry, and how can this role help address them?
• How does Kraken foster a culture of innovation and continuous learning?
• What opportunities exist for collaboration and knowledge-sharing with other teams within the organization?
• How does Kraken measure the success of its partnerships, and what metrics are most important to track?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the challenges and opportunities it presents.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of Kraken's mission and values
• Be ready to discuss your ideas for transforming marketing in crypto through partnerships during the interview process
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.