📌 Core Information
🔹 Job Title: Director, Brand Growth System Analytics
🔹 Company: The Kraft Heinz Company
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing, Analytics
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the deployment and evolution of the Kraft Heinz Brand Growth System
- Developing and supporting an offshore brand growth analytic team
- Launching a decision and tracking tool for business teams
- Collaborating with various functional teams to drive brand relevance and growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing analytics and consumer data.
📋 Key Responsibilities
✅ Lead the deployment, embedding, and evolution of the Kraft Heinz Brand Growth System
✅ Develop, train, and deploy a commercial offshore brand growth analytic team
✅ Support data and development needs of the offshore team to ensure competitive advantage and scale
✅ Launch the BGS 'Control Tower' decision and tracking tool in partnership with the Digital/IT team
✅ Serve as a single point of contact for other signature programs and tools that could benefit from collaboration with BGS
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Statistics, Mathematics, or a similar discipline). An advanced degree would be an asset.
Experience: Proven experience (5-10 years) in marketing analytics or a related field, preferably within CPG on the manufacturer-side.
Required Skills:
- Strong business acumen and understanding of the food and beverage industry
- Proven experience working with various consumer data sets, including POS, panel, and survey data
- Strong analytical and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights
- Experience working in a matrix organization and collaborating across various functional teams
Preferred Skills:
- Experience with AI and machine learning tools
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in a matrix organization and a proven track record in driving brand growth through data-driven insights will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $184,800.00 - $231,000.00 per year
Benefits:
- Medical, Dental, Vision
- 401k matching
- Paid Time Off, Company Holidays, Flexible Work Arrangements
- Employee Assistance Program, Wellbeing Programs
- Life Insurance, Disability Insurance, Accidental Death & Dismemberment Insurance
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement (3 days in office)
ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in the CPG sector with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the Food and Beverage Services industry, with a focus on consumer packaged goods (CPG).
Company Size: The Kraft Heinz Company has 10,001+ employees globally, providing a large and diverse work environment.
Founded: The company was founded in 2015 through the merger of Kraft Foods and Heinz.
Company Description:
- The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.
- The company produces and markets products in over 40 countries, including iconic brands such as Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico.
- The company is committed to sustainable growth, responsible practices, and providing meals to those in need through its global partnership with Rise Against Hunger.
Company Specialties:
- Food and beverage manufacturing
- CPG and consumer packaged goods
- Brand management and marketing
Company Website: careers.kraftheinz.com
ASSUMPTION: The Kraft Heinz Company's large size and global presence offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Global Head of Brand Growth.
Reporting Structure: The Director, Brand Growth System Analytics will have no direct reports but will collaborate with various functional teams across the organization.
Work Arrangement: This role follows a hybrid work arrangement, with 3 days required in the office and the remaining days working remotely.
Growth Opportunities:
- Potential to expand the role's scope and impact as the Kraft Heinz Brand Growth System evolves
- Opportunities to work on high-impact projects and collaborate with senior leadership
- Possibility to mentor and develop junior team members as the offshore brand growth analytic team grows
ASSUMPTION: This role offers significant growth potential as the Kraft Heinz Brand Growth System continues to expand and evolve.
🌍 Location & Work Environment
Office Type: The Kraft Heinz Company's Chicago office is located in the Aon Center, offering a modern and collaborative work environment.
Office Location(s): 200 E. Randolph St., Suite 7600, Chicago, IL 60601, US
Geographic Context:
- Chicago is a major city with a diverse population and a vibrant food and beverage industry
- The Aon Center is conveniently located in the heart of downtown Chicago, with easy access to public transportation and various amenities
- Chicago offers a four-season climate, with cold winters and warm summers
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with 3 days required in the office and the remaining days working remotely.
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the Global Head of Brand Growth
- Final interview with senior leadership
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Strategic mindset and business acumen
- Leadership and collaboration skills
- Cultural fit and alignment with Kraft Heinz values
Application Tips:
- Highlight relevant experience in marketing analytics and consumer data analysis
- Demonstrate a strong understanding of the food and beverage industry and the CPG sector
- Showcase your ability to lead cross-functional teams and drive brand growth through data-driven insights
ATS Keywords: Marketing Analytics, CPG, Consumer Data, Brand Growth, Strategic Planning, Cross-Functional Collaboration, Data-Driven Insights
ASSUMPTION: The interview process will focus on assessing the candidate's analytical skills, strategic mindset, and cultural fit with the Kraft Heinz Company.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Consumer data platforms (e.g., Nielsen, IRI, GfK)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: The specific tools and technologies required for this role may evolve as the Kraft Heinz Brand Growth System continues to develop and expand.
👔 Cultural Fit Considerations
Company Values:
- Our People: We believe that great people make great companies
- Our Brands: We grow our people to grow our brands
- Our Performance: We deliver results with speed, agility, and accountability
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Fast-paced and dynamic work environment
Self-Assessment Questions:
- Do you thrive in a collaborative and cross-functional work environment?
- Are you comfortable working with complex data sets and developing actionable insights?
- Do you have a strategic mindset and a proven track record of driving brand growth?
ASSUMPTION: Candidates who are strong cultural fits will demonstrate a passion for the food and beverage industry, a commitment to data-driven decision-making, and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a matrix organization
- Working with complex and sometimes siloed data sets
- Balancing the need for strategic thinking with the need for tactical execution
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: Successful candidates will be able to navigate these challenges by leveraging their strong analytical skills, strategic mindset, and ability to collaborate effectively with cross-functional teams.
📈 Similar Roles Comparison
- This role is unique in its focus on the deployment and evolution of the Kraft Heinz Brand Growth System
- Compared to other marketing analytics roles, this position offers a higher level of strategic influence and cross-functional collaboration
- Career progression in this role could lead to senior leadership positions within the Kraft Heinz Company's marketing organization
ASSUMPTION: This role offers a unique opportunity to drive brand growth and impact the overall success of the Kraft Heinz Company.
📝 Sample Projects
- Developing and implementing a comprehensive data strategy for the Kraft Heinz Brand Growth System
- Conducting a competitive analysis of the CPG sector to identify growth opportunities for Kraft Heinz brands
- Launching the BGS 'Control Tower' decision and tracking tool, including AI enablement and support for business teams
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Director, Brand Growth System Analytics role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Kraft Heinz Brand Growth System and the key priorities for this role?
- How does this role collaborate with other functional teams, such as Marketing, Sales, and Finance/RGM?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
- How does the Kraft Heinz Company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions will help candidates better understand the role's priorities, expectations, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in marketing analytics, consumer data analysis, and brand growth
- Prepare for interview questions that assess your analytical skills, strategic mindset, and cultural fit with the Kraft Heinz Company
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
