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Director, Brand Insights and Analytics

Takeda
Full-time
On-site
Boston, Massachusetts, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Brand Insights and Analytics

πŸ”Ή Company: Takeda

πŸ”Ή Location: Boston, MA, United States

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: July 29, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid (observing Takeda's Hybrid and Remote Work policy)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a team to perform complex data research and support business operations
  • Developing advanced analytics strategies to enhance decision-making and improve growth within Takeda’s oncology team
  • Delivering insights through analytics frameworks, market analyses, and standardized methodologies
  • Implementing advanced analytics strategies, including predictive modeling, targeting, segmentation, and resource optimization
  • Directing and delivering impactful analytics projects, such as market research, forecasting, and brand analytics

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to translate complex data insights into relevant commercial strategies.

πŸ“‹ Key Responsibilities

βœ… Lead the development of advanced analytics and insights strategies to increase data-driven decision-making and improve growth within Takeda’s oncology team

βœ… Deliver applicable insights through analytics frameworks, above-market analyses, and standardized methodologies to enhance launch excellence, in-market performance, and commercial strategies

βœ… Use data science principles, decision sciences methods, and advanced analytics tools to address complex challenges and improve marketing experiences while encouraging innovation and competitive differentiation

βœ… Implement advanced analytics strategies, overseeing predictive modeling, targeting, segmentation, promotional effectiveness, and resource optimization to support marketing and commercial goals

βœ… Scope, direct, and deliver impactful analytics projects, including market research, forecasting, competitive intelligence, brand analytics, and field analytics, ensuring understanding of team goals

ASSUMPTION: This role involves managing a team and collaborating with cross-functional stakeholders to drive data-driven decision-making and improve business outcomes.

🎯 Required Qualifications

Education: Bachelor’s degree in a related field (e.g., Business, Statistics, Economics, Engineering), Master’s or PhD preferred

Experience: Minimum 10+ years of relevant experience in insights, strategic planning roles within the Pharmaceutical or Biotech industry

Required Skills:

  • Experience launching multiple brands from an insights perspective, ability to translate complex data insights into relevant commercial strategies
  • Experience with commercial business and industry standard data sources – sales data, patient level data, managed care data
  • Experience using data tools (e.g., Dataiku, R, Python, SQL) to manipulate and analyze large datasets
  • Experience with data visualization tools (e.g., Tableau, Power BI) and advanced analytics platforms

Preferred Skills:

  • Experience in the pharmaceutical or biotech industry
  • Proven track record of driving business impact through data-driven insights

ASSUMPTION: Candidates with a strong background in data analysis, strategic planning, and experience in the pharmaceutical or biotech industry are likely to be successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $174,500.00 - $274,230.00 per year

Benefits:

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Plan
  • Short-term Disability Coverage
  • Long-term Disability Coverage
  • Basic Life Insurance
  • Tuition Reimbursement
  • Paid Volunteer Time Off
  • Company Holidays
  • Well-being Benefits
  • Sick Time
  • Paid Vacation

Working Hours: Full-time, hybrid schedule (observing Takeda's Hybrid and Remote Work policy)

ASSUMPTION: The salary range provided is an anticipated range and may vary based on factors such as qualifications, experience, and location. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Takeda is a global biopharmaceutical company focused on improving the lives of patients with life-threatening diseases. They are committed to delivering innovative medicines and transforming patient care.

Company Size: Takeda is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and collaboration with diverse teams.

Founded: Takeda was founded in 1781 and has a rich history of innovation and patient care.

Company Description:

  • Takeda strives to transform lives through innovative medicines and patient-centric care
  • The company is guided by its core purpose: to strive towards better health and a brighter future for people worldwide
  • Takeda is committed to creating a diverse and inclusive work environment where all employees can thrive

Company Specialties:

  • Pharmaceuticals
  • Therapeutics
  • Oncology
  • Gastroenterology
  • Vaccines

Company Website: Takeda.com

ASSUMPTION: Takeda's focus on innovation, patient care, and diversity makes it an attractive place to work for professionals seeking to make a meaningful impact in the pharmaceutical industry.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and strategic thinking.

Reporting Structure: The Director, Brand Insights and Analytics reports to the Head of Insights & Analytics for US Oncology.

Work Arrangement: This role follows Takeda's Hybrid and Remote Work policy, requiring employees to work on-site for a portion of the workweek.

Growth Opportunities:

  • Potential to lead and mentor team members, fostering a culture of continuous learning and development
  • Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
  • Possibility to advance to more senior roles within the organization, such as Vice President or Head of Insights & Analytics

ASSUMPTION: This role offers significant opportunities for professional growth and development within Takeda's global organization.

🌍 Location & Work Environment

Office Type: Takeda's Boston office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 40 Landsdowne St, Cambridge, Massachusetts 02139, United States

Geographic Context:

  • The Boston area is known for its robust biotechnology and pharmaceutical industry, offering ample networking and career growth opportunities
  • The region is home to numerous universities and research institutions, providing access to a talented and educated workforce
  • Boston offers a high quality of life, with diverse neighborhoods, cultural attractions, and outdoor recreation options

Work Schedule: Full-time, hybrid schedule (observing Takeda's Hybrid and Remote Work Policy)

ASSUMPTION: Takeda's Boston office provides a dynamic and engaging work environment, with access to a vibrant and growing industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the hiring manager and team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Strategic thinking and problem-solving abilities
  • Communication and presentation skills
  • Leadership and team management capabilities
  • Cultural fit and alignment with Takeda's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of Takeda's mission, values, and the specific needs of this role in your application materials
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and cultural fit

ATS Keywords: Data analysis, strategic planning, pharmaceutical industry, brand insights, advanced analytics, team leadership

ASSUMPTION: Takeda's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit with the organization.

πŸ› οΈ Tools & Technologies

  • Dataiku
  • R
  • Python
  • SQL
  • Tableau
  • Power BI

ASSUMPTION: Familiarity with these data tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-focused
  • Unbiased
  • Respectful
  • Innovative
  • Genuine

Work Style:

  • Collaborative
  • Data-driven
  • Agile
  • Patient-centric
  • Inclusive

Self-Assessment Questions:

  • Do you have a proven track record of driving business impact through data-driven insights?
  • Are you comfortable working in a hybrid environment, balancing on-site and remote work?
  • Do you thrive in a collaborative, data-driven work culture?

ASSUMPTION: Takeda values a diverse and inclusive work environment, and candidates who align with these values and work styles are likely to be successful in this role.

⚠️ Potential Challenges

  • Managing a team and balancing multiple priorities in a fast-paced, dynamic work environment
  • Keeping up with the latest data tools, technologies, and industry trends
  • Navigating a large, global organization and building effective cross-functional relationships
  • Adapting to changes in the pharmaceutical industry and regulatory landscape

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and development.

πŸ“ˆ Similar Roles Comparison

  • Unlike other roles in the pharmaceutical industry, this role focuses specifically on brand insights and analytics, requiring a unique blend of strategic thinking and data analysis skills
  • Compared to other senior-level roles in the industry, this role offers a competitive salary range and comprehensive benefits package
  • Career progression in this role may involve moving into more senior leadership positions within Takeda's global organization

ASSUMPTION: This role offers a unique opportunity to leverage data-driven insights to drive business impact in the pharmaceutical industry.

πŸ“ Sample Projects

  • Developing a predictive modeling framework to optimize resource allocation for a new brand launch
  • Conducting market research to identify unmet patient needs and inform product development strategies
  • Analyzing competitive landscape data to inform pricing and positioning strategies for an existing product

ASSUMPTION: These sample projects illustrate the types of complex, data-driven challenges that candidates may face in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Insights & Analytics function?
  • How does this role collaborate with other functions within the organization, such as Marketing, Sales, and Medical Affairs?
  • What are the most pressing business challenges facing the oncology team, and how can this role help address them?
  • What opportunities exist for professional growth and development within this role and the broader organization?
  • How does Takeda support work-life balance for employees in hybrid and remote work arrangements?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the work environment and organizational culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and cultural fit
  • Research Takeda's mission, values, and the specific needs of this role to demonstrate your understanding and enthusiasm for the opportunity
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.