Director, Brand & Integrated Marketing

📌 Core Information

🔹 Job Title: Director, Brand & Integrated Marketing

🔹 Company: Away

🔹 Location: New York, NY, United States

🔹 Job Type: Full-time, Hybrid (4 days in-office)

🔹 Category: Retail

🔹 Date Posted: 2025-08-07

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing a holistic brand marketing strategy
• Leading integrated campaigns across paid, owned, and earned media
• Collaborating cross-functionally with Growth, Retail, Wholesale/B2B, Creative, Partnerships/Social, Merchandising, and Product teams
• Mentoring and leading a team of brand & retail marketers and a retail visual designer
• Analyzing campaign performance and retail/wholesale sell-through, applying learnings to future initiatives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams to drive cohesive storytelling and measurable business outcomes.

📋 Key Responsibilities

✅ Developing and overseeing a holistic brand marketing strategy that drives awareness, brand equity, and market share

✅ Building GTM frameworks for product launches, seasonal campaigns, and market expansion, ensuring alignment with sales, retail, and ecommerce objectives

✅ Partnering with Merchandising, Retail, and Product teams to forecast demand and identify growth opportunities to meet sales projections

✅ Leading the marketing strategy for wholesale partners (Amazon, Nordstrom), ensuring strong sell-in, sell-through, and brand presentation

✅ Owning the planning and execution of fully integrated campaigns across paid, owned, and earned media, including retail activations, digital marketing, PR, influencer, and partnerships

✅ Collaborating with Growth Marketing to ensure upper-funnel brand campaigns drive measurable lower-funnel results

✅ Maintaining a deep understanding of the customer, their evolving needs and preferences, and the competitive landscape to craft compelling strategies that attract new customers and deepen the loyalty of existing customers

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on campaign execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 8 years of experience in brand marketing, integrated marketing, or GTM strategy, preferably in consumer, retail, or lifestyle industries

Required Skills:

• Proven track record of building and executing successful GTM campaigns that drive measurable sales growth
• Strong experience in retail and wholesale marketing, including co-op programs and partner negotiations
• Exceptional project management, organizational, and leadership skills
• Expertise in developing integrated campaigns across multiple channels (digital, retail, influencer, PR, partnerships)
• Commercially minded with strong analytical and strategic thinking abilities
• Experience with premium or lifestyle brands
• Strong network with retail partners, media, or agencies
• Experience with global markets and international GTM strategies

Preferred Skills:

• Experience with the Away brand or similar travel/lifestyle brands
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in brand marketing and experience working with retail and wholesale partners to be successful in this role.

💰 Compensation & Benefits

Salary Range: $180,000 annually

Benefits:

• Health Insurance
• 401(k) with company match
• Paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave)
• Discount codes, product stipends, and giveaways
• Volunteer and charitable opportunities

Working Hours: 9am-6pm ET, with a common-sense approach to flexibility in the workplace

ASSUMPTION: The salary range provided is inclusive of the total compensation package, including equity grants and annual company performance incentives.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on travel and lifestyle accessories

Company Size: 201-500 employees (as of 2025)

Founded: 2015, with a mission to transform travel through thoughtful, high-quality products and experiences

Company Description:

• Modern lifestyle brand creating thoughtful products designed to transform travel
• Fast-growing consumer brand with a presence in 40 countries and seven stores across two countries
• Recognized for innovation and growth, appearing on lists such as Fast Company’s “World’s Most Innovative Companies” and TIME’s “50 Most Genius Companies”
• Expanding into new travel product categories and physical retail locations

Company Specialties:

• Travel luggage and accessories
• Apparel and wellness products
• Retail store operations
• Ecommerce and global market expansion

Company Website: https://www.awaytravel.com/

ASSUMPTION: Away is a well-established, fast-growing retail brand with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: Senior management, reporting directly to the Vice President of Brand Marketing

Reporting Structure: Oversees a team of brand & retail marketers and a retail visual designer, with cross-functional collaboration with various teams

Work Arrangement: Hybrid, working from the Soho, NYC office four days a week

Growth Opportunities:

• Potential to grow into a more senior role within the brand marketing team or across other functions within the company
• Opportunities to lead high-impact projects and initiatives that drive business growth
• Chance to work with and learn from experienced leaders in the retail and travel industries

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's success.

🌍 Location & Work Environment

Office Type: Urban, modern office space in Soho, NYC

Office Location(s): 82 Mercer St, New York, NY 10012, US

Geographic Context:

• New York City, known for its vibrant culture, diverse neighborhoods, and thriving retail scene
• Soho, specifically, is a trendy, upscale district with a mix of retail, dining, and cultural attractions
• Easy access to public transportation, with nearby subway stations and bus stops

Work Schedule: 9am-6pm ET, with a common-sense approach to flexibility in the workplace

ASSUMPTION: The Soho office location offers a dynamic, urban work environment with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or HR representative
• In-depth behavioral and situational interview with the hiring manager and/or team members
• Final interview with the Vice President of Brand Marketing
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and brand marketing expertise
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Campaign development and execution experience
• Analytical skills and data-driven decision-making

Application Tips:

• Highlight relevant brand marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Away's brand and the role's requirements
• Prepare examples of successful GTM campaigns and integrated marketing initiatives you've led
• Be ready to discuss your approach to retail and wholesale marketing, as well as your experience with co-op programs and partner negotiations
• Follow up with the hiring manager or HR representative after your interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Brand Marketing, Integrated Marketing, GTM Strategy, Retail Marketing, Wholesale Marketing, Project Management, Leadership, Analytical Skills, Strategic Thinking, Campaign Development, Consumer Insights, Market Data Analysis, Collaboration, Budget Management, Creativity, Agility

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and relevant brand marketing experience.

🛠️ Tools & Technologies

• Marketing automation and analytics platforms (e.g., Google Analytics, Adobe Analytics, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Project management software (e.g., Asana, Trello, JIRA)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Retail point-of-sale systems and software

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the team.

👔 Cultural Fit Considerations

Company Values:

• Travel makes us better
• We believe in the power of travel to transform people and communities
• We are a community of travelers, helping to make travel more seamless for everyone

Work Style:

• Collaborative and cross-functional, with a focus on cohesive storytelling and measurable business outcomes
• Agile and nimble, with a common-sense approach to flexibility in the workplace
• Customer-obsessed, with a deep understanding of the customer and their evolving needs and preferences

Self-Assessment Questions:

• How do your personal values align with Away's commitment to transforming travel and enhancing customer experiences?
• Describe a time when you successfully led a cross-functional team to deliver a cohesive marketing campaign that drove measurable business results. How did you ensure the campaign resonated with your target audience?
• How do you approach balancing the need for strategic, long-term planning with the agility required to adapt to changing market conditions and customer preferences?

ASSUMPTION: Candidates who share Away's passion for travel and customer-centric mindset, and who can demonstrate strong leadership and collaboration skills, will be a good fit for the company's culture.

⚠️ Potential Challenges

• Managing a team and collaborating with various cross-functional teams to ensure cohesive storytelling and measurable business outcomes
• Balancing the need for strategic, long-term planning with the agility required to adapt to changing market conditions and customer preferences
• Working in a fast-paced, ever-changing retail environment
• Managing a hybrid work arrangement, balancing in-office and remote work effectively

ASSUMPTION: The successful candidate will be able to thrive in a fast-paced, dynamic work environment and effectively manage multiple projects and stakeholders simultaneously.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position places a greater emphasis on retail and wholesale marketing, as well as cross-functional collaboration and stakeholder management
• In the retail industry, Away is known for its innovative approach to travel and lifestyle accessories, offering a unique opportunity to work with a cutting-edge brand
• Career progression may involve moving into more senior roles within the brand marketing team or exploring opportunities in other functions within the company

ASSUMPTION: This role offers a unique blend of brand marketing, retail, and wholesale experience, with opportunities for growth and development within a fast-growing consumer brand.

📝 Sample Projects

• Developing and executing a global GTM strategy for a new product line, including retail activations, digital marketing, PR, influencer, and partnerships
• Collaborating with the merchandising team to forecast demand and identify growth opportunities for an upcoming seasonal collection
• Leading a team to create and execute a co-marketing program with a major wholesale partner to amplify a product launch

ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the company's current priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand marketing and how this role fits into the broader marketing strategy?
• How does the team collaborate with other departments, such as retail, wholesale, and product, to ensure cohesive storytelling and measurable business outcomes?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of working in a fast-paced, ever-changing retail environment, and how does the company help its employees navigate these challenges?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant brand marketing experience and achievements
• Prepare examples of successful GTM campaigns and integrated marketing initiatives you've led
• Be ready to discuss your approach to retail and wholesale marketing, as well as your experience with co-op programs and partner negotiations
• Follow up with the hiring manager or HR representative after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.