📌 Core Information
🔹 Job Title: Director, Brand – Mango Cart
🔹 Company: Anheuser-Busch
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Brand Management, Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategy and marketing efforts for Mango Cart, a national Craft Scale brand
- Managing brand team and cross-functional collaborations
- Developing and executing annual brand marketing strategy and budget
- Overseeing brand communications, sponsorships, experiential activations, and integrated programming
- Ensuring brand equity and compliance with legal guidelines
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive brand success in a competitive market.
📋 Key Responsibilities
✅ Lead the development and execution of an insight-driven annual brand marketing strategy and budget
✅ Manage brand team performance and hold team members accountable for assigned responsibilities and projects
✅ Analyze brand and competitive trends, and recommend actions to be taken
✅ Develop creative briefs that align with brand strategy for all 1YP projects
✅ Review and manage all through-the-line marketing materials and trade assets for Mango Cart
✅ Collaborate with internal and external partners on design projects
✅ Ensure world-class execution of annual experiential marketing plans
✅ Create and shape brand messaging for new brand offerings, trademark extensions, and innovations
✅ Assist in the development and own the execution of annual marketing plans nationally and regionally
✅ Maintain regular communication with senior management on plan delivery and activation
✅ Serve as the point of contact for governance, financial controls, design, and creative agencies
ASSUMPTION: This role involves a high level of strategic planning, project management, and cross-functional collaboration to ensure successful brand outcomes.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, or a related field
Experience: 8+ years of marketing experience in brand marketing
Required Skills:
- Excellent organization, communication, and project management skills
- Strong strategic, analytic, financial, and consumer research skills
- Working knowledge of the craft beer industry and selling process
- Creative problem-solving abilities and collaborative mindset
- Ability to articulate brand vision and anticipate consumer needs
Preferred Skills:
- Experience working with a matrixed organization
- Familiarity with the Anheuser-Busch portfolio and culture
ASSUMPTION: Candidates with a strong background in brand marketing, strategic thinking, and cross-functional collaboration will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $145,000, bonus eligible
Benefits:
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
Working Hours: Full-time, with evenings and weekends required for on-premise locations and events
ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in brand management within the food and beverage industry.
📌 Applicant Insights
🔍 Company Context
Industry: Anheuser-Busch operates in the competitive Food and Beverage Services industry, with a strong focus on the beer market. The company's extensive portfolio includes popular brands such as Budweiser, Bud Light, Michelob ULTRA, and Stella Artois.
Company Size: Anheuser-Busch is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: 1852, with a rich history and strong brand recognition in the United States
Company Description:
- Anheuser-Busch is committed to creating a future with more cheers, focusing on innovation, quality, and community engagement
- The company fosters a culture of ownership, encouraging employees to take results personally and build something great together
- Anheuser-Busch is dedicated to supporting the communities it calls home through responsible drinking initiatives, emergency drinking water programs, and sustainability efforts
Company Specialties:
- Beer
- Sales
- Marketing
- Supply
- Manufacturing
- Quality
- Finance
- Human resources
- Procurement
- Logistics
- Brewing
- Packaging
- Innovation and branding
Company Website: https://www.anheuser-busch.com/careers.html
ASSUMPTION: Anheuser-Busch's extensive history, strong brand portfolio, and commitment to community engagement make it an attractive employer in the food and beverage industry.
📊 Role Analysis
Career Level: This role is at the Director level, offering significant responsibility and strategic decision-making opportunities
Reporting Structure: The Director, Brand – Mango Cart reports directly to the Senior Brand Manager and works closely with cross-functional teams, including marketing, sales, and operations
Work Arrangement: This is a hybrid role, with a mix of on-site work at the Golden Road Brewery and on-premise locations, as well as remote work
Growth Opportunities:
- Potential to expand brand management responsibilities within the Anheuser-Busch portfolio
- Opportunities to develop leadership skills and mentor team members
- Chance to contribute to the company's overall strategy and growth
ASSUMPTION: This role offers significant growth potential within a large, established company, with opportunities to expand brand management responsibilities and develop leadership skills.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site work at the Golden Road Brewery and on-premise locations
Office Location(s): Golden Road - LA Brewpub & Brewery, with additional on-premise locations
Geographic Context:
- Los Angeles offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational opportunities
- The city's Mediterranean climate provides mild, sunny weather year-round
- Los Angeles is a major hub for the entertainment industry, with numerous networking and career development opportunities
Work Schedule: Full-time, with evenings and weekends required for on-premise locations and events
ASSUMPTION: The hybrid work arrangement and location in Los Angeles offer a mix of on-site collaboration and remote flexibility, with access to a vibrant cultural scene and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and cross-functional team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Brand management and strategic thinking
- Cross-functional collaboration and leadership skills
- Industry knowledge and understanding of the craft beer market
- Cultural fit and alignment with Anheuser-Busch's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and strategic thinking skills
- Demonstrate your understanding of the craft beer industry and Anheuser-Busch's portfolio
- Prepare examples of your brand management successes and challenges overcome
ATS Keywords: Brand management, marketing strategy, project management, cross-functional collaboration, craft beer industry, Anheuser-Busch, Mango Cart
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on brand management experience, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with industry-standard project management, marketing automation, and design tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Dream Big: We believe in pushing boundaries and challenging the status quo
- Own It: We take personal responsibility for our actions and results
- Do What's Right: We act with integrity and respect for others
Work Style:
- Collaborative: We work together to achieve common goals
- Adaptable: We embrace change and continuously learn and improve
- Results-driven: We focus on delivering meaningful outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with a matrixed organization and cross-functional teams?
- Do you have a proven track record of driving brand success in a competitive market?
ASSUMPTION: Candidates who align with Anheuser-Busch's values and work style, and have a proven track record of driving brand success in a competitive market, will be well-suited for this role.
⚠️ Potential Challenges
- Managing a brand with a significant national presence and commercial significance
- Working with a matrixed organization and cross-functional teams
- Balancing on-site and remote work responsibilities
- Meeting the expectations of a well-established and iconic brand
ASSUMPTION: This role presents both significant opportunities and challenges, requiring a strong brand management background, strategic thinking, and cross-functional collaboration skills.
📈 Similar Roles Comparison
- This role is unique in its focus on a specific national Craft Scale brand within the Anheuser-Busch portfolio
- Compared to other brand management roles, this position requires a higher level of strategic thinking and cross-functional collaboration
- Career progression may involve expanding brand management responsibilities or transitioning to a senior leadership role within the company
ASSUMPTION: This role offers unique opportunities for brand management and strategic decision-making within a large, established company, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing strategy for Mango Cart, including budget allocation and performance metrics
- Managing the brand team and cross-functional collaborations to ensure successful execution of marketing campaigns and activations
- Creating and shaping brand messaging for new brand offerings, trademark extensions, and innovations, such as new product launches or packaging redesigns
ASSUMPTION: These sample projects reflect the strategic, collaborative, and project management aspects of the Director, Brand – Mango Cart role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits within the broader organization?
- How does Anheuser-Busch support the growth and development of its brand management professionals?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Anheuser-Busch foster a culture of innovation and continuous improvement within its brand management teams?
- What are the most significant challenges facing the Mango Cart brand, and how can this role address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make a more informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience, strategic thinking skills, and understanding of the craft beer industry
- Prepare examples of your brand management successes and challenges overcome
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
