📌 Core Information
🔹 Job Title: Director, Brand – Mango Cart
🔹 Company: Craft Brew Alliance
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (3 days per week at Golden Road Brewery and on-premise locations)
🚀 Job Overview
Key aspects of this role include:
- Stewarding the equity of the Mango Cart trademark nationally
- Leading the development of annual brand marketing strategy and managing marketing budget
- Managing brand team and cross-functional collaboration
- Analyzing brand and competitive trends
- Creating and executing experiential marketing plans and activations
ASSUMPTION: This role requires a strategic thinker with strong analytical and project management skills, as well as experience in brand management and the craft beer industry.
📋 Key Responsibilities
✅ Lead the development of an insight-driven annual brand marketing strategy and manage the effective deployment of the marketing budget
✅ Manage performance of brand team and hold team accountable for assigned responsibilities and projects
✅ Analyze brand and competitive trends and recommend actions to be taken
✅ Develop all creative briefs that align with brand strategy to create grounded, insight-driven brand proposition for all 1YP projects
✅ Review and manage all through the line marketing materials and Trade Assets for Mango Cart
✅ Provide ongoing collaboration, creative input, and design projects with internal and external partners
✅ Ensure the annual Experiential Marketing plans are executed to a world-class standard
✅ Create and shape brand messaging and communication of new brand offerings, trademark extensions, and innovations
✅ Assist in the development and own the execution of the annual marketing plans nationally and regionally
✅ Maintain regular, direct line of communication with Senior Management on plan delivery and activation
✅ Point of Contact for governance, financial controls, design, and creative agencies
ASSUMPTION: The role requires a high level of organization, communication, and project management skills to effectively manage the brand team and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, or related field
Experience: 8+ years of marketing experience in brand marketing
Required Skills:
- Excellent organization, communication, and project management skills
- Strong strategic, analytic, financial, and consumer research skills
- Working knowledge of the craft beer industry
- Understanding of the selling process, retail environment, and distribution network
- Creative problem solver who can be collaborative with a diverse cross-functional team
- Strategic thinker who can articulate the brand vision and anticipate and identify consumer needs
Preferred Skills:
- Experience in the food and beverage industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the food and beverage industry and fluency in Spanish may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $145,000, bonus eligible
Benefits:
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
Working Hours: Full-time position with a hybrid work arrangement (3 days per week at the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in brand management within the food and beverage industry in Los Angeles.
📌 Applicant Insights
🔍 Company Context
Industry: Craft Brew Alliance is a part of the Anheuser-Busch family, operating in the competitive craft beer industry with a focus on sustainability and innovation.
Company Size: With 19,000 employees, Anheuser-Busch is a large corporation that offers opportunities for career growth and development.
Founded: Anheuser-Busch was founded in 1852, with Craft Brew Alliance being established in 2008.
Company Description:
- Anheuser-Busch is a leading global brewer with a portfolio of over 100 brands, including Budweiser, Stella Artois, and Michelob ULTRA.
- The company is committed to creating a future with more cheers, focusing on sustainability, innovation, and community involvement.
- Anheuser-Busch offers a fast-paced work environment with opportunities for growth and development.
Company Specialties:
- Brand management
- Marketing and advertising
- Sales and distribution
- Sustainability and innovation
Company Website: http://www.konabrewingco.com/
ASSUMPTION: While the provided company description and specialties are for Kona Brewing Company, the information is relevant to Craft Brew Alliance as they are both part of the Anheuser-Busch family.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Senior Management team.
Reporting Structure: The Brand Director will manage the brand team and collaborate with cross-functional teams, including marketing, sales, and operations.
Work Arrangement: This is a hybrid role, requiring the Brand Director to work on-site at the Golden Road Brewery and on-premise locations for three days per week.
Growth Opportunities:
- Potential to expand the Mango Cart brand nationally and internationally
- Opportunities to work on new brand offerings, trademark extensions, and innovations
- Possibility to advance to a Vice President or Senior Vice President role within the organization
ASSUMPTION: Growth opportunities may vary depending on the company's strategic priorities and the individual's performance.
🌍 Location & Work Environment
Office Type: The primary office location for this role is the Golden Road Brewery in Los Angeles, California.
Office Location(s): Golden Road - LA Brewpub & Brewery (Position will be hybrid between Golden Road Brewery and on-premise locations)
Geographic Context:
- Los Angeles is the second-most populous city in the United States, with a diverse culture and a thriving food and beverage industry.
- The city offers a mix of urban and suburban living, with various neighborhoods to choose from.
- Los Angeles has a Mediterranean climate, with mild winters and warm summers.
Work Schedule: This is a full-time position with a hybrid work arrangement, requiring on-site work for three days per week.
ASSUMPTION: The work schedule may be subject to change based on business needs and the individual's performance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Brand management and strategy
- Marketing and advertising experience
- Cross-functional collaboration and leadership skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management and marketing experience, as well as your ability to collaborate with cross-functional teams.
- Prepare examples of your past work that demonstrate your strategic thinking, analytical skills, and creativity.
- Research the company and the Mango Cart brand to show your enthusiasm and understanding of the role.
ATS Keywords: Brand Management, Marketing Strategy, Project Management, Analytical Skills, Consumer Research, Creative Problem Solving, Collaboration, Communication Skills, Craft Beer Industry, Retail Environment, Distribution Network
ASSUMPTION: The application process may vary depending on the company's hiring needs and the specific candidate pool.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies may vary depending on the company's specific needs and the individual's role within the organization.
👔 Cultural Fit Considerations
Company Values:
- Dream Big: We encourage our employees to think beyond the ordinary and push the boundaries of what's possible.
- Collaborate: We believe in the power of teamwork and fostering a culture of collaboration and mutual respect.
- Innovate: We strive to be at the forefront of the craft beer industry, continuously seeking new and better ways to brew, package, and market our products.
Work Style:
- Fast-paced: The company operates in a fast-paced environment, requiring employees to be adaptable and responsive to change.
- Collaborative: Employees are expected to work closely with cross-functional teams to achieve common goals.
- Results-driven: The company values employees who take initiative and drive results.
Self-Assessment Questions:
- Do you have a proven track record of driving brand growth and innovation in a fast-paced environment?
- Are you able to collaborate effectively with cross-functional teams and stakeholders to achieve common goals?
- Do you possess strong analytical and problem-solving skills, with the ability to make data-driven decisions?
ASSUMPTION: The company values and work style may vary depending on the specific role and department within the organization.
⚠️ Potential Challenges
- Managing a team and cross-functional collaboration in a fast-paced environment
- Balancing on-site and remote work responsibilities
- Adapting to changes in the craft beer industry and consumer preferences
- Meeting and exceeding sales and marketing targets
ASSUMPTION: The potential challenges listed may vary depending on the individual's specific role and the company's strategic priorities.
📈 Similar Roles Comparison
- Brand Manager: This role is at a higher level than a Brand Manager, with more strategic responsibilities and team management duties.
- Marketing Director: This role is more focused on brand management and less on overall marketing strategy compared to a Marketing Director role.
- Senior Brand Manager: This role is similar to a Senior Brand Manager, but with more responsibility for cross-functional collaboration and team management.
ASSUMPTION: The comparison points provided are generalizations, and specific roles may vary depending on the company and industry.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing strategy for Mango Cart
- Managing the annual marketing budget and ensuring effective deployment of resources
- Collaborating with cross-functional teams to create and execute experiential marketing plans and activations
ASSUMPTION: The sample projects provided are based on the job description and may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does the company support the growth and development of its employees?
- What are the biggest challenges facing the Mango Cart brand, and how can this role address them?
- How does the company measure the success of its brand marketing efforts?
ASSUMPTION: The key questions provided are intended to help applicants better understand the role and the company's priorities, but may vary depending on the individual's specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management and marketing experience, as well as your ability to collaborate with cross-functional teams.
- Prepare examples of your past work that demonstrate your strategic thinking, analytical skills, and creativity.
- Research the company and the Mango Cart brand to show your enthusiasm and understanding of the role.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
