Director, Brand Marketing

📌 Core Information

🔹 Job Title: Director, Brand Marketing

🔹 Company: Vestwell

🔹 Location: New York, NY

🔹 Job Type: Full-time, Hybrid (4 days/week in-office)

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 7-10+ years

🔹 Remote Status: On-site (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Owning and evolving Vestwell’s brand platform, including naming conventions, messaging architecture, visual identity, tone of voice, and narrative frameworks across lines of business.
• Building a brand strategy that differentiates Vestwell from competitors and positions the brand as the leader in workplace and public savings innovation.
• Architecting and managing the strategy for Vestwell’s owned content ecosystem, including newsletters, event series, blog, and social content platforms.
• Leading the planning and execution of integrated brand campaigns across digital, social, paid, and earned channels, with a sharp focus on performance and impact.
• Setting clear goals, KPIs, and feedback loops to measure brand performance across awareness, consideration, engagement, and organic visibility.

ASSUMPTION: This role requires a strategic thinker with a strong background in brand management and marketing, preferably in the fintech or financial services industry. The ideal candidate will have experience in corporate branding, positioning, messaging, and marketing communications, with the ability to drive, implement, and operationalize brand strategy in a matrixed, consensus-driven environment.

📋 Key Responsibilities

✅ Own and evolve Vestwell’s brand platform, including naming conventions, messaging architecture, visual identity, tone of voice, and narrative frameworks across lines of business.

✅ Build a brand strategy that differentiates Vestwell from competitors and positions the brand as the leader in workplace and public savings innovation.

✅ Architect and manage the strategy for Vestwell’s owned content ecosystem, including newsletters, event series, blog, and social content platforms.

✅ Lead the planning and execution of integrated brand campaigns across digital, social, paid, and earned channels, with a sharp focus on performance and impact.

✅ Set clear goals, KPIs, and feedback loops to measure brand performance across awareness, consideration, engagement, and organic visibility.

✅ Lead, grow, and inspire a high-performing brand and content team, including internal resources and external creative partners.

✅ Manage brand budget and resource allocation across programs, freelancers, and campaigns.

ASSUMPTION: This role requires strong leadership, communication, and project management skills, with the ability to inspire and influence cross-functional teams and stakeholders. The ideal candidate will have experience in content strategy, campaign management, and performance measurement, with a keen eye for design and visual aesthetics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.

Experience: 7-10+ years of experience in brand management, marketing, or related roles, preferably in the fintech or financial services industry.

Required Skills:

• Proven track record of success in brand management, marketing, or related roles.
• Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable brand strategies and initiatives.
• Excellent verbal and written communication and presentation skills.
• Expertise in corporate branding positioning, brand messaging, and marketing communications with the ability to drive, implement, and operationalize the brand strategy in a matrixed, consensus-driven environment.
• Strong understanding of marketing campaigns, editorial content, and analytics and how they work together to inform decisions that affect the brand.
• Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and stakeholders.
• Creative thinker with a passion for innovation and a keen eye for design and visual aesthetics.
• Demonstrated ability to drive results, meet deadlines, and manage multiple projects in a fast-paced, dynamic environment.

Preferred Skills:

• Experience in the fintech or financial services industry.
• Familiarity with marketing automation tools and CRM platforms.
• Experience working with external agencies and contractors.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role. Additionally, experience with brand strategy, content strategy, and campaign management is highly desirable.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 base (based on NY and similar metro areas)

Benefits:

• Health Coverage
• Generous Vacation Offering
• 401(k) Plan
• Company Bonus Pool
• Equity

Working Hours: Full-time (40 hours/week), 4 days/week in-office

ASSUMPTION: The salary range provided is based on the location of the role and may differ based on where the role is ultimately hired. Additionally, the benefits listed are subject to change and may be updated based on the company's policies and regulations.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 201-500 employees

Founded: 2016

Company Description:

• Vestwell is a leading fintech platform powering the new savings economy for millions of businesses and people.
• Headquartered in New York City, the company transforms access to essential financial wellness and savings programs to close the savings gap.
• Vestwell enables a suite of programs focused on the most critical aspects of one's financial future, including retirement, healthcare, disability, and education needs.

Company Specialties:

• Financial Services
• 401(k), 403(b), IRA rollovers
• Retirement Planning
• Financial Advisors
• Defined Contribution Plan, student loans, and ESAs

Company Website: vestwell.com

ASSUMPTION: Vestwell is a rapidly growing fintech company focused on transforming access to essential financial wellness and savings programs. The company's mission is to close the savings gap by providing innovative solutions for businesses and individuals.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the SVP, Head of Marketing

Work Arrangement: Hybrid (4 days/week in-office)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department.
• Opportunity to shape the brand strategy and make a significant impact on the company's growth.
• Chance to work with a diverse range of stakeholders, including internal teams, external agencies, and partners.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's brand and overall success.

🌍 Location & Work Environment

Office Type: Midtown Manhattan office with many workspace options

Office Location(s): 360 Madison Ave, New York, NY 10017, US

Geographic Context:

• New York City is a major financial hub with a diverse range of industries and businesses.
• The Midtown Manhattan office is conveniently located near public transportation and offers easy access to various amenities.
• The company operates a hybrid work arrangement, with employees working on-site for 4 days/week.

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The Midtown Manhattan office provides a modern and collaborative work environment, with easy access to various amenities and public transportation. The hybrid work arrangement offers flexibility and work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Initial conversations with team members to discuss the role, Vestwell, and the candidate's experience and interests.
• Skill or experience screen, such as a portfolio review or deeper experience call, depending on the role.
• Virtual or in-person interview panel with relevant stakeholders.
• References check stage with a current or former supervisor and peer.

Key Assessment Areas:

• Strategic thinking and analytical skills
• Communication and presentation skills
• Leadership and team management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Be prepared to discuss your brand strategy and content strategy experience, as well as your ability to drive results and meet deadlines.
• Research Vestwell's brand and industry to demonstrate your understanding of the company and its mission.

ATS Keywords: Brand Management, Marketing, Strategic Thinking, Analytical Skills, Communication Skills, Leadership, Creative Thinking, Content Strategy, Campaign Management, Performance Measurement, Collaboration, Storytelling, Visual Aesthetics, Project Management, Innovation, Fintech, Financial Services

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication, and leadership skills, as well as their cultural fit and alignment with the company's values. The typical process includes initial conversations, skill or experience screens, interview panels, and a references check stage.

🛠️ Tools & Technologies

• Marketing automation tools and CRM platforms
• Brand management and design software
• Content management systems (CMS)
• Project management tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current technology stack. However, proficiency in marketing automation tools, brand management software, and content management systems is highly desirable.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Empowerment
• Inclusion

Work Style:

• Fast-paced and dynamic environment
• Matrixed, consensus-driven decision-making
• Focus on results and impact
• Strong emphasis on teamwork and collaboration

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with matrixed, consensus-driven decision-making?
• Are you able to drive results and meet deadlines, even in a rapidly changing business landscape?
• Do you have a keen eye for design and visual aesthetics, and are you able to translate brand strategy into visually appealing and effective campaigns?

ASSUMPTION: Vestwell values innovation, collaboration, integrity, empowerment, and inclusion. The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and will be able to drive results and meet deadlines. Additionally, the candidate should have a keen eye for design and visual aesthetics and be able to translate brand strategy into visually appealing and effective campaigns.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment.
• Matrixed, consensus-driven decision-making may require additional time and effort to build consensus and drive results.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The competitive nature of the fintech industry may require the candidate to adapt to frequent changes and pivot quickly to meet business needs.

ASSUMPTION: While Vestwell offers a dynamic and innovative work environment, candidates should be prepared to face potential challenges such as a fast-paced work environment, matrixed decision-making, and the competitive nature of the fintech industry.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on brand strategy, content strategy, and campaign management for a fintech company.
• While other marketing roles may focus on product marketing, growth marketing, or channel-specific marketing, this role requires a broad range of marketing skills and a deep understanding of the fintech industry.
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the company, depending on the candidate's skills and interests.

ASSUMPTION: This role is unique in its focus on brand strategy, content strategy, and campaign management for a fintech company. While other marketing roles may share some similarities, this role requires a broad range of marketing skills and a deep understanding of the fintech industry.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy that differentiates Vestwell from competitors and positions the brand as the leader in workplace and public savings innovation.
• Architecting and managing the strategy for Vestwell’s owned content ecosystem, including newsletters, event series, blog, and social content platforms, to grow organic traffic and nurture engagement across the funnel.
• Leading the planning and execution of integrated brand campaigns across digital, social, paid, and earned channels, with a sharp focus on performance and impact, to drive pipeline and build brand equity.

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role. The ideal candidate will have experience in brand strategy, content strategy, and campaign management, with a proven track record of driving results and meeting deadlines.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Vestwell’s brand platform, and what specific areas you would focus on to evolve and strengthen the brand?
• How do you approach building a brand strategy that differentiates a company from its competitors, and what specific steps would you take to position Vestwell as the leader in workplace and public savings innovation?
• Can you provide an example of a successful brand campaign you’ve led in the past, and what key metrics you used to measure its performance and impact?
• How do you balance the need for brand consistency with the desire to innovate and adapt to changing market conditions?
• What specific steps would you take to grow and inspire a high-performing brand and content team, including internal resources and external creative partners?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of Vestwell's brand, their ability to develop and execute a brand strategy, and their leadership and communication skills. The ideal candidate will be able to provide specific examples and insights tailored to Vestwell's unique brand and market position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand strategy, content strategy, and campaign management.
• Prepare for the interview by researching Vestwell's brand and industry, and be ready to discuss your experience and insights on brand strategy and campaign management.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications.
• If selected for the next round, be prepared to provide references from current or former supervisors and peers.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.