📌 Core Information
🔹 Job Title: Director - Brand & Marketing
🔹 Company: Stoke Space
🔹 Location: Kent, Washington, United States
🔹 Job Type: On-site
🔹 Category: Defense and Space Manufacturing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning and executing Stoke’s brand strategy across all channels
- Translating technical milestones into clear, engaging narratives
- Collaborating cross-functionally with various teams to create consistent messaging
- Building and maintaining brand assets, including website, templates, and visuals
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in an ambiguous environment. The ideal candidate will be comfortable with a fast-paced startup culture and have a strong background in brand strategy and marketing.
📋 Key Responsibilities
✅ Define, own, and execute Stoke’s brand strategy, ensuring consistency across all channels
✅ Translate technical milestones into clear, engaging narratives
✅ Write and ghostwrite blog posts, positioning docs, and social content
✅ Lead campaign rollouts for product updates, launches, and contracts
✅ Work cross-functionally with engineering, BD, legal, and leadership
✅ Coordinate with external content vendors only where necessary
ASSUMPTION: The successful candidate will have a strong understanding of brand strategy and be able to work effectively with various teams to create consistent messaging that resonates with diverse audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 6+ years of experience in brand, marketing, or strategic communications roles
Required Skills:
- Exceptional command of brand strategy, storytelling, and cross-functional collaboration
- Strong writing and editing skills; ability to distill complex technology into compelling narratives
- Hands-on experience with creative tools like Figma, Canva, or Adobe Creative Suite
- Experience building or maintaining websites and digital brand assets
- Excellent written and verbal communication skills
Preferred Skills:
- Experience in the aerospace or defense industry
- Familiarity with space technology and trends
ASSUMPTION: Candidates with experience in the aerospace or defense industry and familiarity with space technology may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $94,500 - $157,500 per year
Benefits:
- Equity – Stock options for all regular, full-time employees
- Comprehensive benefits program including subsidized medical, dental, and vision insurance
- Company-paid life and disability insurance
- 401(k) plan with employer match
- 4 weeks’ Paid Time Off
- 10 days of holidays (including an end-of-year closure)
- Paid Family/Parental Leave
- On-site gym or monthly wellness stipend (depending on location)
- Dog friendly offices!
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the aerospace industry. The actual salary may vary depending on the candidate's specific experience and skill level.
📌 Applicant Insights
🔍 Company Context
Industry: Defense and Space Manufacturing. Stoke Space is focused on building fully and rapidly reusable vehicles for space transportation.
Company Size: 201-500 employees. As a mid-sized company, Stoke Space offers a collaborative work environment with opportunities for growth and impact.
Founded: 2019. Stoke Space was founded with a mission to create a truly scalable space industry by radically lowering the cost and increasing the cadence of launch.
Company Description:
- Stoke Space is a mission-driven company focused on building reusable space vehicles to create a sustainable and equitable future on Earth.
- The company values collaboration, empowerment, and ownership, with employees working in small teams to drive innovation.
- Stoke Space is committed to compliance with all equal opportunity laws and does not discriminate on the basis of nationality, race, citizenship, immigration status, or any other protected class when it comes to employment practices.
Company Specialties:
- Reusable space vehicles
- Space transportation
- Brand strategy and marketing
Company Website: http://www.stokespace.com
ASSUMPTION: Stoke Space is a fast-growing company in the aerospace industry, with a strong focus on innovation and collaboration. The company offers competitive benefits and a dynamic work environment.
📊 Role Analysis
Career Level: Director. This role is a senior-level position with significant responsibility for shaping Stoke Space's brand strategy and messaging.
Reporting Structure: The Director of Brand & Marketing will report directly to the executive team and work cross-functionally with various departments, including engineering, business development, legal, and leadership.
Work Arrangement: On-site. This role requires regular on-site presence at Stoke Space's headquarters in Kent, Washington.
Growth Opportunities:
- As Stoke Space continues to grow, there may be opportunities for the Director of Brand & Marketing to expand their team or take on additional responsibilities.
- The company's focus on innovation and collaboration may provide opportunities for the successful candidate to learn new skills and take on new challenges.
ASSUMPTION: The Director of Brand & Marketing role is a high-impact, high-autonomy position with significant potential for growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site. The Director of Brand & Marketing will be based at Stoke Space's headquarters in Kent, Washington.
Office Location(s): Kent, Washington, United States
Geographic Context:
- Kent, Washington, is located in the Seattle-Tacoma-Bellevue metropolitan area, offering a mix of urban and suburban living.
- The region is known for its vibrant tech industry, with many major companies based in the area.
- The Pacific Northwest is home to a thriving aerospace and defense industry, with numerous companies and research institutions based in the region.
Work Schedule: Full-time, 40 hours per week. The Director of Brand & Marketing will be expected to work standard business hours, with some flexibility for meetings and events as needed.
ASSUMPTION: The on-site work arrangement for this role may require occasional travel to other Stoke Space facilities or industry events, as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the executive team
- Portfolio or case study presentation
- Final interview with the CEO
Key Assessment Areas:
- Brand strategy and messaging
- Cross-functional collaboration and communication
- Writing and editing skills
- Cultural fit and alignment with Stoke Space's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your brand strategy and marketing work, such as case studies or portfolio pieces.
- Be prepared to discuss your approach to brand strategy and how you would apply it to Stoke Space.
ATS Keywords: Brand strategy, storytelling, cross-functional collaboration, writing, editing, creative tools, website maintenance, digital brand assets, communication, aerospace, space transportation, reusable vehicles
ASSUMPTION: The interview process for this role may include a portfolio or case study presentation, as well as in-depth discussions of the candidate's approach to brand strategy and marketing.
🛠️ Tools & Technologies
- Figma, Canva, or Adobe Creative Suite
- Content management systems (e.g., WordPress)
- Project management tools (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The successful candidate will have experience with creative tools and digital brand asset management, as well as familiarity with project management and social media management tools.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Collaborative
- Empowered with ownership of work
Work Style:
- Fast-paced and dynamic
- Autonomous and self-directed
- Focused on innovation and problem-solving
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working autonomously and making decisions with limited guidance?
- Do you have a strong understanding of brand strategy and the ability to apply it to a complex, technical industry?
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and have a strong background in brand strategy and marketing.
⚠️ Potential Challenges
- The role requires a high level of autonomy and the ability to work effectively in an ambiguous environment.
- The successful candidate will need to be comfortable working with a diverse range of stakeholders, including engineers, business development teams, and leadership.
- The role may require occasional travel to other Stoke Space facilities or industry events, as needed.
- The company is growing rapidly, which may present challenges in terms of maintaining consistency in brand messaging and managing multiple projects simultaneously.
ASSUMPTION: The Director of Brand & Marketing role is a high-impact, high-autonomy position with significant potential for growth and development within the company. However, it also presents unique challenges that require a strong, experienced candidate to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of brand strategy and the ability to apply it to a complex, technical industry.
- The role is focused on creating clear, engaging narratives that translate technical milestones into compelling stories for a wide range of audiences.
- As a senior-level position, the Director of Brand & Marketing will have significant responsibility for shaping Stoke Space's brand strategy and messaging, with the opportunity to make a significant impact on the company's success.
ASSUMPTION: The Director of Brand & Marketing role is a unique, high-impact position that requires a strong background in brand strategy and marketing, as well as the ability to work effectively in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing a comprehensive brand strategy and style guide for Stoke Space
- Creating clear, engaging narratives for technical milestones and product launches
- Collaborating with cross-functional teams to create consistent messaging and branding for Stoke Space's website, social media channels, and marketing materials
ASSUMPTION: The successful candidate will have experience developing comprehensive brand strategies and creating clear, engaging narratives for complex, technical industries.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand strategy and how this role fits into that framework?
- How does the company collaborate with cross-functional teams to create consistent messaging and branding?
- What are the key challenges facing the company in terms of brand strategy and messaging, and how does this role address those challenges?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that apply to this role?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the company's approach to brand strategy and marketing, as well as the role's fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or case study presentation showcasing your brand strategy and marketing work.
- Be prepared to discuss your approach to brand strategy and how you would apply it to Stoke Space.
- Follow up with the hiring manager one week after your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
