📌 Core Information
🔹 Job Title: Director, Brand Marketing
🔹 Company: Metagenics
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: June 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (New Jersey preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for existing and new product variants
- Managing brand P&L and cross-functional teams
- Collaborating with global marketing and agencies to drive brand communication and growth
- Analyzing data to identify business growth opportunities and optimize marketing spend
- Leading and developing a team of marketing professionals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both consumer and healthcare professional marketing.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for assigned product portfolio
✅ Oversee brand P&L and manage budgets to optimize marketing spend
✅ Lead cross-functional teams and manage relationships with key agency stakeholders
✅ Drive impactful omnichannel brand communication and promotional strategies
✅ Develop effective content and connections for the assigned portfolio
✅ Manage brand portfolio budgets and ensure alignment with organizational objectives
✅ Lead, coach, and develop a team of marketing professionals
ASSUMPTION: This role requires a strong understanding of marketing fundamentals, digital engagement, and consumer insights.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field (MBA a plus)
Experience: 7+ years of brand marketing experience, preferably in Consumer Health Categories
Required Skills:
- Proven track record in developing and implementing innovative marketing strategies
- Experience with managing budgets, working with agencies, and market research
- Skilled in developing and activating digital brand experiential platforms
- Ability to lead and manage projects with cross-functional teams
- Up-to-date on marketing trends and new media platforms
Preferred Skills:
- Experience with omnichannel marketing strategies
- Familiarity with the Consumer Health Categories
- Strong analytical skills
ASSUMPTION: Candidates with a strong background in brand marketing, digital engagement, and consumer insights will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $180,000/yr. to $200,000/yr. (Remote, New Jersey preferred)
Benefits:
- Medical, dental, vision
- Annual employer HSA funding for eligible employees who elect an HSA medical plan
- STD, LTD, Basic Life AD&D coverage
- 401k + employer matching
- Vacation and sick time
- 2 volunteer days off per year
- Emergency evacuation time off
- 11 paid company holidays
- 1 floating holiday
- Quarterly product allowance
- Product discount
- Peer-to-peer recognition programs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range takes into account various factors, including skill sets, experience, and training. This role may also be eligible for a discretionary annual incentive program.
📌 Applicant Insights
🔍 Company Context
Industry: Metagenics operates in the nutritional supplement and healthcare industry, focusing on helping people live happier, healthier lives by realizing their genetic potential.
Company Size: Metagenics is a mid-sized company with a diverse and expansive team, prioritizing internal growth and fostering empathy within its culture.
Founded: Metagenics was founded with the mission to help people live happier, healthier lives by realizing their genetic potential.
Company Description:
- Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential
- The company's mission, values, and vision are rooted in its own DNA, with a focus on integrity, authenticity, respect, diversity and inclusion, and healthy and happiness
- Metagenics provides effective nutritional products and solutions for healthcare professionals
Company Specialties:
- Nutritional supplements
- Healthcare professional solutions
- Consumer health categories
Company Website: www.metagenics.com
ASSUMPTION: Metagenics' focus on internal growth and fostering empathy within its culture creates a positive work environment for its employees.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and extensive experience in brand marketing.
Reporting Structure: The Director, Brand Marketing will report directly to the Vice President, Marketing and will oversee a team of marketing professionals.
Work Arrangement: This is a remote, full-time position with a preference for candidates in the New Jersey time zone.
Growth Opportunities:
- Leading and developing a team of marketing professionals
- Gaining experience in managing a brand portfolio and driving brand growth
- Potential for career advancement within the marketing department or the organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including leadership development and brand management experience.
🌍 Location & Work Environment
Office Type: Remote (with a preference for candidates in the New Jersey time zone)
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a diverse range of cultural experiences and professional opportunities
- Working remotely allows for flexibility and a better work-life balance
- The New Jersey time zone preference may require some overlap with East Coast business hours
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and a better work-life balance, while the New Jersey time zone preference may require some overlap with East Coast business hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
Key Assessment Areas:
- Marketing strategy development and execution
- Budget management and optimization
- Leadership and team management skills
- Consumer insights and data-driven decision making
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and skills
- Prepare examples of your marketing strategies, promotional campaigns, and team leadership experiences
- Research Metagenics' mission, values, and company culture to demonstrate your fit with the organization
ATS Keywords: Brand Marketing, Digital Marketing, Agency Management, Creative Leadership, Cross-Functional Team Leadership, Trade Marketing, Media Engagement, Public Relations, Influencer Marketing, New Product Development, Analytics, Omnichannel Strategy, Consumer Insights, Budget Management, Team Leadership, Consumer Engagement
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their brand marketing experience and skills, and research Metagenics' company culture to demonstrate their fit with the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role will depend on Metagenics' existing tech stack and the specific needs of the marketing department.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Authenticity
- Respect
- Diversity and Inclusion
- Healthy and Happiness
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Metagenics' core values in your work?
- How do you approach leading and developing a team of marketing professionals?
- How do you stay up-to-date with marketing trends and new media platforms?
ASSUMPTION: Applicants should assess their fit with Metagenics' company values and work style, and be prepared to discuss their alignment with the organization's mission and culture during the interview process.
⚠️ Potential Challenges
- Managing a brand portfolio with multiple product variants and stakeholders
- Balancing strategic planning and day-to-day execution
- Adapting to a remote work environment and managing a team remotely
- Keeping up with the fast-paced and ever-evolving marketing landscape
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Marketing Director position in other consumer health or wellness companies
- However, Metagenics' focus on helping people live happier, healthier lives by realizing their genetic potential sets it apart from other organizations in the industry
- Career progression in this role may lead to a Vice President of Marketing or Chief Marketing Officer position
ASSUMPTION: Applicants should research similar roles in other organizations to better understand the responsibilities and requirements of the Director, Brand Marketing position at Metagenics.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Conducting market research to identify consumer insights and trends
- Managing a team to create and implement a promotional event or trade show booth
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in their previous roles.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Metagenics?
- What are the key priorities for this role in the first 90 days?
- How does Metagenics support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the brand portfolio, and how can this role address them?
- How does Metagenics approach work-life balance for its remote employees?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of Metagenics' mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and skills
- Prepare examples of your marketing strategies, promotional campaigns, and team leadership experiences
- Research Metagenics' mission, values, and company culture to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
