📌 Core Information
🔹 Job Title: Director, Brand Marketing
🔹 Company: Excel Sports Management
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Brand Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading day-to-day management of a key corporate client's sponsorship activation and marketing initiatives
- Building and maintaining positive client relationships
- Developing integrated marketing strategies
- Overseeing the implementation of sponsorship initiatives
- Providing industry analysis and strategic recommendations
ASSUMPTION: This role requires a high level of client interaction and strategic thinking to maximize the client's sponsorship investments.
📋 Key Responsibilities
✅ Lead the day-to-day management of Excel’s Brand Marketing client’s sponsorship activation and marketing initiatives, with a focus on basketball sponsorship and league-level partnership management
✅ Build and maintain positive client relationships that result in enhanced partnerships and increased opportunities for Excel
✅ Interact daily with clients and all appropriate agencies/properties to manage sponsorship programming initiatives
✅ Lead the direction and development of integrated marketing strategies including new consumer engagement activations
✅ Provide industry analysis, identifying best practices and relevant opportunities that yield strategic recommendations for clients
✅ Lead the implementation of the client’s sponsorship portfolio strategy
✅ Oversee the creation and implementation of materials that support individual sponsorship initiatives, including the development of creative elements, preparing marketing activation presentations and other materials to be distributed to clients
✅ Oversee budgets and provide client updates along each step of the process
✅ Provide flawless client-service and a second-to-none agency experience
✅ Manage internal resources and vendors to ensure the highest standard of work is consistently delivered
✅ Attend and participate in staff events which may include some nights and weekends
✅ Travel to client events as necessary
✅ All other duties as assigned
ASSUMPTION: This role requires a strong understanding of the sports marketing industry, with a focus on basketball sponsorships and league-level partnerships.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 8+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property or agency
Required Skills:
- Proven experience in developing and implementing sponsorship marketing strategies and activations on behalf of clients or companies
- Account management expertise, managing day-to-day relationships and deliverables for clients
- Strong communication skills, both written and oral
- Excellent time management and multitasking abilities
- Proficient in PowerPoint, Excel, and Word
- Goal-oriented and results-driven, with the ability to maintain composure under pressure
- Ability to communicate and connect effectively and personably, recognizing the need to adjust communication style according to the audience
- Proactive and productive, recognizing opportunity and implementing procedures to achieve better job efficiencies
- Driven to increase industry knowledge and work to stay ahead of the curve
- Uncompromised ethics, integrity, and discretion with company and client information
- Ability to travel frequently and work nights, weekends, and holidays
Preferred Skills:
- Experience in basketball, and/or tech industry
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in sponsorship marketing and account management.
💰 Compensation & Benefits
Salary Range: $130,000 - $170,000 per year
Benefits:
- Eligible for benefits and discretionary bonus
Working Hours: 40 hours per week, with the possibility of working nights, weekends, and holidays as needed
ASSUMPTION: The salary range provided is a good-faith assessment and may vary based on relevant experience, time in role, business sector, and geographic location, among other criteria.
📌 Applicant Insights
🔍 Company Context
Industry: Excel Sports Management operates in the spectator sports industry, representing top-tier talent, blue-chip brands, and marquee properties. The company specializes in management and marketing services, with a focus on basketball, golf, baseball, football, and entertainment.
Company Size: Excel Sports Management is a mid-sized company with 51-200 employees. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's success.
Founded: The company was founded in 2002 and is headquartered in New York City, with additional offices in Los Angeles, Miami, Dallas, Chicago, and London.
Company Description:
- Excel Sports Management is an industry-leading management and marketing agency that represents top-tier talent, blue-chip brands, and marquee properties.
- The company focuses on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep clients and the agency ahead of the curve.
- Excel Sports Management is an Equal Opportunity Employer (EOE).
Company Specialties:
- Basketball
- Golf
- Baseball
- Talent Marketing
- Consulting
- Corporate Partnerships
- Football
- Entertainment
- Hospitality
- Speakers
- Marketing
- Client Service
Company Website: http://www.excelsm.com
ASSUMPTION: Excel Sports Management's focus on team chemistry and collaboration creates a supportive work environment that encourages employee growth and success.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in sponsorship marketing and brand management.
Reporting Structure: The Director, Brand Marketing will report directly to the company's leadership team and work closely with clients and internal teams to manage sponsorship activation and marketing initiatives.
Work Arrangement: This role is on-site, with the possibility of working nights, weekends, and holidays as needed. The position may also require travel to client events.
Growth Opportunities:
- As a senior-level position, this role offers the opportunity to lead and mentor junior team members, fostering professional growth within the organization.
- The company's focus on innovation and staying ahead of the curve provides opportunities for employees to expand their skillsets and take on new challenges.
- Excel Sports Management's diverse client base and range of services offer opportunities for career progression within the company.
ASSUMPTION: This role provides ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Excel Sports Management's headquarters is located in New York City, with additional offices in Los Angeles, Miami, Dallas, Chicago, and London. The company's offices are designed to foster collaboration and creativity, with a focus on open communication and teamwork.
Office Location(s): New York, New York, United States
Geographic Context:
- New York City is a major hub for the sports industry, providing ample opportunities for networking and professional growth.
- The city's diverse cultural scene and vibrant atmosphere create a dynamic work environment.
- New York City offers a wide range of housing options, from urban apartments to suburban homes, catering to various lifestyle preferences and budgets.
Work Schedule: The work schedule for this role is 40 hours per week, with the possibility of working nights, weekends, and holidays as needed to accommodate client events and deadlines.
ASSUMPTION: The company's focus on team chemistry and collaboration, combined with the vibrant and dynamic work environment of New York City, creates an engaging and fulfilling work experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the company's leadership team
Key Assessment Areas:
- Industry knowledge and experience in sponsorship marketing
- Account management skills and client relationship-building abilities
- Strategic thinking and problem-solving capabilities
- Communication skills, both written and oral
Application Tips:
- Highlight relevant experience in sponsorship marketing and brand management, with a focus on basketball sponsorships and league-level partnerships.
- Demonstrate strong communication skills and the ability to build and maintain positive client relationships.
- Showcase strategic thinking and problem-solving abilities through examples of successful marketing campaigns or initiatives.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
ATS Keywords: Sponsorship Marketing, Brand Marketing Strategy, Client Relationship Management, Integrated Marketing Strategies, Account Management, Industry Analysis, Budget Management, Communication Skills, Time Management, Problem Solving, Presentation Skills, Team Collaboration, Flexibility, Ownership, Results-Driven
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who possess strong industry knowledge and experience in sponsorship marketing and brand management.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Project management tools (e.g., Asana, Trello, JIRA)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Team Chemistry
- Collaboration
- Strong Relationships
- Valuable Networks
- Ambitious Ideas
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering innovative solutions
- Adaptable and flexible, with the ability to work in a fast-paced environment
Self-Assessment Questions:
- Do you thrive in a collaborative work environment that emphasizes team chemistry and strong relationships?
- Are you results-driven and focused on delivering innovative solutions for clients?
- Can you adapt to a fast-paced work environment and manage multiple projects simultaneously?
ASSUMPTION: Excel Sports Management's focus on team chemistry and collaboration creates a supportive work environment that encourages employee growth and success.
⚠️ Potential Challenges
- The fast-paced nature of the sports marketing industry may require working nights, weekends, and holidays to accommodate client events and deadlines.
- The role may involve frequent travel to client events, which could disrupt personal or family schedules.
- The competitive nature of the sports marketing industry may present challenges in building and maintaining positive client relationships.
- The dynamic and ever-changing sports landscape may require continuous learning and adaptation to new trends and technologies.
ASSUMPTION: The potential challenges associated with this role are inherent to the fast-paced and dynamic nature of the sports marketing industry.
📈 Similar Roles Comparison
- This role is unique in its focus on basketball sponsorships and league-level partnership management, setting it apart from similar brand marketing positions in other industries.
- The sports marketing industry is distinct from other marketing sectors, with its own set of challenges and opportunities.
- Career progression in the sports marketing industry may differ from that in other industries, with unique paths for growth and development.
ASSUMPTION: This role offers a unique opportunity to specialize in basketball sponsorships and league-level partnership management within the sports marketing industry.
📝 Sample Projects
- Developing and implementing a comprehensive sponsorship activation strategy for a key corporate client, focusing on basketball sponsorships and league-level partnerships
- Creating and executing integrated marketing campaigns to promote a client's brand and products within the sports marketing landscape
- Managing client relationships and providing strategic recommendations to enhance partnerships and increase opportunities for Excel Sports Management
ASSUMPTION: The sample projects provided are representative of the types of initiatives the Director, Brand Marketing may be responsible for managing and executing.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to team chemistry and collaboration, and how it fosters employee growth and success?
- How does the company support employees in staying ahead of the curve in the dynamic and ever-changing sports marketing industry?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
- How does the company approach work-life balance, and what resources are available to support employees in managing their personal and professional responsibilities?
- What opportunities are available for professional growth and development within the company, and how does the company support employees in pursuing these opportunities?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role, with a focus on sponsorship marketing and brand management, particularly in the basketball sponsorship and league-level partnership management sectors.
- Prepare for your interview by researching the company's values and culture, and practicing your responses to common interview questions.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position.
- If you are selected for the final interview, be prepared to discuss your strategic thinking and problem-solving abilities through examples of successful marketing campaigns or initiatives.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
