Director, Brand & Marketing communications

📌 Core Information

🔹 Job Title: Director, Brand & Marketing Communications

🔹 Company: Stratasys

🔹 Location: Rehovot, Israel (Hybrid)

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic and execution-focused leadership of global brand messaging, content, and creative operations
• Cross-functional collaboration with business units, regions, and corporate initiatives
• Scalable brand presence management across industries, regions, and customer segments
• Content and brand as key drivers of business growth

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through effective communication.

📋 Key Responsibilities

✅ Lead the global brand messaging and content strategy across all platforms and customer touchpoints, ensuring alignment with business priorities and market needs

✅ Manage and scale the content, creative, and vendor ecosystem to deliver high-quality, consistent, and on-brand materials

✅ Develop a clear, structured messaging hierarchy and narrative framework that supports brand differentiation across industries and solutions

✅ Collaborate closely with product marketing, regional marketing, and sales to align content with go-to-market strategies, product launches, and the customer journey

✅ Establish editorial planning and content production processes to support a high-volume, multi-channel content operation

✅ Monitor and analyze content performance, using data and stakeholder feedback to drive continuous improvement

✅ Ensure global brand consistency across all visual and verbal content assets

ASSUMPTION: This role involves a high level of cross-functional collaboration and stakeholder management, with a focus on driving strategic alignment and execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)

Experience: 12+ years of experience in marketing, with at least 5 years in a leadership position (preferably in large organizations)

Required Skills:

• Proven experience in brand management, content strategy, and messaging architecture
• Strong ability to simplify complex topics and translate them into clear, compelling messaging
• Deep understanding of audience segmentation and global brand management
• Comfortable working in a global, matrixed environment with multiple stakeholders
• Native-level English proficiency with exceptional writing and storytelling skills

Preferred Skills:

• Experience in B2C content or brand strategy, applying high storytelling and creative standards to B2B

ASSUMPTION: This role requires a strong strategic mindset, with a focus on driving business growth through effective communication and collaboration.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director-level role in Marketing Communications in Israel, the estimated salary range is ₪350,000 - ₪500,000 per year.

Benefits:

• Health insurance
• Retirement savings plan
• Employee stock purchase plan
• Generous vacation and holiday policy

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Stratasys operates in the industrial machinery manufacturing industry, focusing on 3D printing and additive manufacturing solutions

Company Size: Stratasys is a mid-sized company with approximately 1,000-5,000 employees globally

Founded: Stratasys was founded in 1989 and has since grown to become a leading provider of additive manufacturing solutions

Company Description:

• Stratasys develops industrial-grade additive solutions to help customers solve critical design and manufacturing challenges
• The company works with clients to push the boundaries of what's possible in additive manufacturing
• Stratasys is committed to helping its customers thrive in a changing world

Company Specialties:

• 3D printing
• Rapid prototyping
• Fused deposition modeling (FDM)
• Additive manufacturing
• Carbon fiber and PolyJet technologies
• Stereolithography
• 3D printer solutions

Company Website: stratasys.com

ASSUMPTION: Stratasys is a well-established company in the additive manufacturing industry, with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Senior Vice President of Marketing

Reporting Structure: The Director of Brand & Marketing Communications will oversee a team of content, creative, and vendor management professionals

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work arrangements

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as the company grows
• Opportunities for professional development and career advancement within the marketing organization
• Exposure to a global, cross-functional team with diverse expertise in additive manufacturing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's global marketing efforts.

🌍 Location & Work Environment

Office Type: The Stratasys headquarters in Rehovot, Israel, features a modern, collaborative work environment with state-of-the-art technology and amenities

Office Location(s): 1 Holtzman St. Science Park, Rehovot, 7612401, Israel

Geographic Context:

• Rehovot is a city in central Israel, located approximately 20 kilometers south of Tel Aviv
• The city is known for its strong tech industry and is home to several leading technology companies
• Rehovot offers a high quality of life, with a mix of urban and suburban neighborhoods, as well as easy access to beaches and outdoor recreation

Work Schedule: The standard workweek is Monday through Friday, with flexible hours and remote work options available

ASSUMPTION: The Rehovot office provides a dynamic and innovative work environment, with easy access to major transportation hubs and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Senior Vice President of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your brand management and content strategy work, demonstrating your ability to drive business growth
• Research Stratasys' industry and competition to showcase your understanding of the market landscape

ATS Keywords: Brand management, content strategy, messaging architecture, global marketing, cross-functional collaboration, stakeholder management, business growth, additive manufacturing

ASSUMPTION: The application process for this role is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Project management software (e.g., Asana, Trello, JIRA)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced work environment
• Cross-functional collaboration and teamwork
• Results-driven and data-informed decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• How do you approach simplifying complex topics and translating them into clear, compelling messaging?
• Can you provide an example of a time when you successfully managed a global brand messaging and content strategy?
• How do you ensure global brand consistency across multiple channels and customer touchpoints?

ASSUMPTION: Stratasys values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and commitment to excellence.

⚠️ Potential Challenges

• Managing a global brand messaging and content strategy across multiple regions and customer segments
• Collaborating effectively with cross-functional stakeholders and external vendors
• Balancing strategic thinking with hands-on execution and process improvement
• Adapting to a dynamic and evolving market landscape

ASSUMPTION: This role presents significant opportunities for growth and impact, but also requires strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position places a stronger emphasis on brand management, content strategy, and global messaging
• In the additive manufacturing industry, this role is unique in its focus on global brand communications and marketing strategy
• Career progression in this role could lead to senior marketing leadership positions within Stratasys or other organizations in the industry

ASSUMPTION: This role offers a unique opportunity to drive global brand communications and marketing strategy in the additive manufacturing industry.

📝 Sample Projects

• Developing a comprehensive brand messaging framework for Stratasys' 3D printing solutions
• Managing a global content marketing campaign to launch a new additive manufacturing product line
• Conducting a brand audit and recommending strategic improvements to enhance Stratasys' brand presence and differentiation

ASSUMPTION: These sample projects illustrate the strategic and execution-focused nature of the Director, Brand & Marketing Communications role at Stratasys.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Stratasys?
• What are the key priorities for the first 90 days in this role?
• How does Stratasys support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the additive manufacturing industry, and how can this role help address them?
• How does Stratasys foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and the industry, enabling you to make a more informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your brand management and content strategy work, demonstrating your ability to drive business growth
• Research Stratasys' industry and competition to showcase your understanding of the market landscape
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.