📌 Core Information
🔹 Job Title: Director, Brand Marketing
🔹 Company: Zevia
🔹 Location: Hybrid Encino, California, United States
🔹 Job Type: Full-Time Exempt, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with ad hoc travel)
🚀 Job Overview
Key aspects of this role include:
- Architecting and leading integrated marketing strategies and campaigns
- Inspiring and guiding cross-functional teams to deliver marketing initiatives
- Own brand health measurement and driving continuous improvement
- Overseeing retail and trade marketing initiatives
- Managing the marketing budget and optimizing spend
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance creativity with data-driven decision making.
📋 Key Responsibilities
✅ Collaborate closely with the CMO and VP to architect and lead integrated marketing strategies and campaigns
✅ Inspire and guide cross-functional teams in delivering marketing initiatives that reinforce brand distinctiveness
✅ Own brand health measurement and lead the development of consumer insights to inform marketing priorities
✅ Brief internal teams and external partners to develop persuasive, on-brand creative assets and integrated campaigns
✅ Oversee partnerships, collaborations, PR, and creative initiatives to amplify brand presence and engagement
✅ Ensure comprehensive consumer media strategy and execution to deliver brand and media KPIs
✅ Oversee all trade and shopper marketing initiatives to drive conversion at retail and support retailer priorities
✅ Translate complex plans and performance data into clear, compelling narratives for senior leadership and key stakeholders
✅ Drive continuous improvement by analyzing campaign performance, identifying insights, and applying learnings to future initiatives
✅ Optimize operational workflows and processes to improve the marketing department’s clarity, communication, and efficiency
✅ Manage the marketing budget, including annual planning, monthly/quarterly close, forecasting, and identifying shifts to optimize spend
✅ Lead, coach, and develop a high-performing team of marketers
✅ Foster a culture of accountability, boldness, creativity, collaboration, and continuous development
✅ Build strong cross-functional relationships to influence and drive alignment across Sales, Finance, Operations, and other Marketing functions
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and the ability to manage multiple projects and teams simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or Business, MBA preferred
Experience: 7+ years of experience in classic brand management or marketing within a CPG environment
Required Skills:
- Proven success in brand building, campaign development, and launching new products with effective go-to-market strategies
- Deep understanding of the consumer path to purchase, including shopper and trial barriers, and the fundamentals of effective, efficient communication strategies
- Strong grasp of retail and shopper marketing dynamics
- Adept at distilling complex data and plans into clear, actionable insights for senior leadership
- Analytical thinker with the ability to extract key conclusions and implications from data
- Highly productive and organized, with a talent for simplifying complexity and prioritizing effectively—for self and teams
- Experienced in managing external agencies and leading cross-functional internal teams
- Strong business acumen with fluency in budget management, analytics, and P&L ownership
Preferred Skills:
- Experience in the better-for-you (BFY) space
- Familiarity with the beverage industry
ASSUMPTION: Candidates should have a strong background in brand management and marketing, with a proven track record of driving growth and leading teams.
💰 Compensation & Benefits
Salary Range: $160,000 - $165,000 USD per year
Benefits:
- An array of medical plans
- Dental
- Vision
- Group Life Insurance
- Short-term disability + Long-term disability
- Flexible Spending Accounts: Medical, Dependent and Limited Use
- Health Savings Account
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Legal Insurance
- Travel Assistance
- Employee Assistance Program
- Pet Insurance
- 401k Plan (Traditional and Roth)
- Vacation, Personal/Sick Days, and Holidays
- Professional development contributions
- And of course, all the Zevia you can drink!
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in marketing within the CPG industry.
📌 Applicant Insights
🔍 Company Context
Industry: Food & Beverages
Company Size: 51-200 employees
Founded: 2007
Company Description:
- Zevia is a mission-driven company focused on creating a world of better-for-you flavor, better for people and the planet.
- Their team is made up of builders who are passionate about their mission to impact global health, provide affordable better-for-you products, and aid the planet through reduction of plastic.
- Zevia operates with passion, openness, gratitude, accessibility, humanism, humility, and scrappiness as they fight the good fight to change the beverage industry for good.
Company Specialties:
- Beverage
- Natural
- CPG
- CSD
- and Stevia
Company Website: http://www.zevia.com
ASSUMPTION: Zevia is a purpose-driven company with a strong focus on sustainability and social responsibility.
📊 Role Analysis
Career Level: Director
Reporting Structure: Reports directly to the CMO and VP
Work Arrangement: Hybrid (with ad hoc travel)
Growth Opportunities:
- Potential to grow within the marketing department as the company expands
- Opportunity to shape the brand and make a significant impact on the company's growth
- Possibility to learn from and collaborate with a diverse team of talented marketers
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (Encino, California)
Office Location(s): 15821 Ventura Blvd, Suite 145, Los Angeles, CA 91436, US
Geographic Context:
- Encino is a suburban neighborhood in the San Fernando Valley region of Los Angeles
- The area offers a mix of residential and commercial properties, with easy access to major highways and public transportation
- Encino is known for its family-friendly atmosphere, with numerous parks, schools, and recreational facilities
Work Schedule: Full-time, typically 40 hours per week, with ad hoc travel as needed
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and team members
- Final interviews with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Marketing expertise and industry knowledge
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Zevia's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your marketing strategies, campaign successes, and data-driven insights during the interview
- Showcase your ability to lead and manage teams, as well as your experience working with external agencies
- Demonstrate your understanding of the better-for-you (BFY) space and the beverage industry
ATS Keywords: Brand Management, Marketing, Consumer Insights, Campaign Development, Product Launch, Media Strategy, Retail Marketing, Analytics, Budget Management, Team Leadership, Collaboration, Strategic Planning, Creative Execution, Operational Excellence, Data Analysis, Cross-Functional Leadership
ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- CRM and marketing databases (e.g., Salesforce, HubSpot)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Proficiency in marketing automation and analytics tools, as well as project management and design software, is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Openness
- Gratitude
- Accessibility
- Humanism
- Humility
- Scrappiness
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
- Innovative and creative
Self-Assessment Questions:
- Do you align with Zevia's values and mission?
- Are you comfortable working in a hybrid environment with a mix of on-site and remote collaboration?
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to balance creativity with data-driven decision making?
- Do you have experience leading and managing cross-functional teams?
ASSUMPTION: Cultural fit is crucial for success at Zevia, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple projects and priorities
- Working in a fast-paced, dynamic environment
- Adapting to changes in the market and consumer behavior
- Managing a budget and optimizing spend
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Compared to other Director-level marketing roles, this position offers a unique blend of strategic, creative, and operational responsibilities
- Unlike other CPG companies, Zevia places a strong emphasis on sustainability and social responsibility
- Career path comparison: This role offers significant growth potential and the opportunity to shape the brand and make a significant impact on the company's growth
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch
- Conducting consumer research and translating data into actionable insights to inform marketing priorities
- Managing a team to create and execute a successful brand awareness campaign
ASSUMPTION: These sample projects highlight the strategic, creative, and operational aspects of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the brand in the next 12-24 months, and how can this role help address them?
- How does this role collaborate with other departments, such as Sales and Finance?
- What are the key priorities for the first 90 days in this role?
- How does Zevia support the growth and development of its marketing team members?
- What are the most important qualities for success in this role, according to the hiring manager?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and shows that you have thought critically about the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and skills-based interviews by practicing common marketing and leadership scenarios
- Research Zevia's mission, values, and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
