Director, Brand Marketing

📌 Core Information

🔹 Job Title: Director, Brand Marketing

🔹 Company: FleetPride

🔹 Location: Irving, Texas

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Brand management and development
• Strategic marketing planning
• Cross-functional team leadership
• Budget management and P&L responsibility
• Customer satisfaction and market intelligence

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive brand awareness, sales growth, and customer conversion.

📋 Key Responsibilities

✅ Manage and grow the FleetPride brand across all marketing channels

✅ Develop and implement brand strategies aligned with overall business objectives

✅ Lead creative development and oversee the creation of compelling brand assets, campaigns, and messaging

✅ Collaborate with cross-functional teams to ensure brand consistency

✅ Conduct market research to understand consumer trends, competitive landscape, and emerging opportunities

✅ Manage customer satisfaction via surveys, interviews, etc.

✅ Develop and administer a vendor co-op program that delivers benefit for both FleetPride and supplier partners

✅ Create and manage customer loyalty programs including eCash Rewards

✅ Manage commercial events and trade shows, partnering with Sales and Category Management

✅ Develop and execute omni-channel marketing programs supporting parts and service business units

✅ Manage Budget/P&L for all offline Marketing, including negotiating and maintaining relationships with third party agencies and suppliers

✅ Lead Customer segmentation strategy and manage related customer information

✅ Build, develop, inspire, and retain a Marketing team to innovate in the Heavy-Duty Aftermarket

✅ Partner cross-functionally to support organizational goals from HR Recruiting efforts to Corporate Strategies

ASSUMPTION: This role involves a mix of strategic planning, creative direction, team leadership, and cross-functional collaboration to drive marketing success.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing or Equivalent Experience. MBA preferred.

Experience: 10 years relevant Marketing experience with progressive levels of responsibility; experience in both B2B and Customer marketing preferred. Industrial distribution experience preferred.

Required Skills:

• Proven leadership, strategic thinking, analytical and organizational skills
• Accomplished communicator with the ability to clearly present recommendations and summarize complex issues
• Ability to manage multiple projects at once while effectively communicating in speech and writing
• A customer focused attitude and proven ability to translate customer insights into action
• Ability to collaborate with cross-functional teams, analyze problems and create a solution

Preferred Skills:

• Experience in a private equity or start-up environment
• Experience managing third party providers and/or agencies

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving brand growth and customer satisfaction. Experience in the heavy-duty aftermarket industry is a plus.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 (Estimated based on industry standards for a Director of Marketing role with 10+ years of experience in the heavy-duty aftermarket industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on FleetPride products and services

Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM, with some flexibility for meetings and events

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the given experience level and location. The benefits listed are common for companies of FleetPride's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: FleetPride operates in the heavy-duty truck and trailer parts industry, with a focus on distribution, retail, service, and wholesale divisions.

Company Size: FleetPride is a mid-sized company with 1,001-5,000 employees, providing a mix of corporate and entrepreneurial environments.

Founded: 1999, with over two decades of experience in the heavy-duty aftermarket industry

Company Description:

• FleetPride is the nation’s largest distributor of truck and trailer parts and service in the independent heavy-duty aftermarket
• The company’s sophisticated network of 300+ locations includes 75+ service centers and 5 distribution centers
• FleetPride offers competitive compensation and benefits, and exciting opportunities for career development

Company Specialties:

• Distribution and management of parts for heavy and medium trucks and trailers
• Recognized as a high quality remanufacturer of brake shoes and driveline components

Company Website: https://www.fleetpride.com

ASSUMPTION: FleetPride's extensive network and diverse customer base provide ample opportunities for growth and innovation in the marketing department.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Digital Officer

Reporting Structure: The Director of Brand Marketing has direct reports and collaborates with various cross-functional teams, including Merchandising, Sales Operations, and Digital Marketing

Work Arrangement: On-site, with some flexibility for remote work as needed

Growth Opportunities:

• Potential to expand the Marketing team and take on additional responsibilities
• Opportunities to work on high-impact projects and drive significant business growth
• Possibility to transition into a more strategic or general management role in the future

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for growth and development within the Marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, professional work environment

Office Location(s): Irving, Texas (with additional offices and service centers across the United States)

Geographic Context:

• Irving, Texas is part of the Dallas-Fort Worth metro area, offering a mix of urban and suburban living
• The area has a humid subtropical climate, with mild winters and hot summers
• Irving is home to a diverse population, with a range of cultural and recreational activities

Work Schedule: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM, with some flexibility for meetings and events

ASSUMPTION: The Irving, Texas location provides a central hub for FleetPride's operations, with ample opportunities for collaboration and growth within the Marketing department and the broader organization.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• On-site interview with the hiring manager and potential team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Creative approach to marketing and branding
• Industry knowledge and market awareness

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills

ATS Keywords: Brand Management, Marketing Strategy, Customer Satisfaction, Market Research, Sales Support, Print Marketing, Marketing Communications, Loyalty Programs, Event Management, Omni-Channel Marketing, Budget Management, Customer Data Management, Team Leadership, Cross-Functional Collaboration, Creative Development, Analytical Skills

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and marketing skills, as well as their cultural fit with the company and the Marketing department.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing department uses a variety of tools and technologies to streamline workflows, improve collaboration, and drive data-informed decision-making.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Innovation
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and action-oriented
• Adaptable and responsive to change
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
• Do you have a proven track record of driving brand growth and customer satisfaction?
• Are you passionate about the heavy-duty truck and trailer parts industry?

ASSUMPTION: FleetPride values a customer-focused, collaborative, and innovative work culture, with a strong emphasis on teamwork and accountability.

⚠️ Potential Challenges

• Managing a large marketing team and budget in a fast-paced, production-heavy environment
• Balancing strategic planning and tactical execution across multiple marketing channels
• Navigating a complex, matrixed organizational structure
• Adapting to changes in the market and competitive landscape

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong leader with exceptional strategic thinking, leadership, and marketing skills.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a deep understanding of the heavy-duty truck and trailer parts industry and its unique customer base
• This role involves a higher level of strategic planning and budget management than many other marketing positions
• Career progression in this role may differ from more traditional marketing career paths, with opportunities to transition into general management or other strategic roles

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving brand growth and customer satisfaction in the heavy-duty aftermarket industry.

📝 Sample Projects

• Developing and executing a comprehensive brand refresh strategy for the FleetPride brand
• Launching a new customer loyalty program to drive customer engagement and retention
• Managing a high-profile trade show or industry event, with a focus on generating leads and driving brand awareness

ASSUMPTION: These sample projects illustrate the strategic, creative, and tactical nature of the Director of Brand Marketing role, with a focus on driving brand growth, customer satisfaction, and market share.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Marketing department and the company as a whole, and how can this role help address them?
• How does the Marketing department collaborate with other departments, such as Sales and Merchandising, to drive business growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does FleetPride support the professional development and growth of its marketing team members?
• What is the company's long-term vision for the Marketing department, and how does this role fit into that vision?

ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and achievements
• Write a cover letter that emphasizes your fit for the role and the company's mission
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.