📌 Core Information
🔹 Job Title: Director Brand Marketing (MGM Grand)
🔹 Company: MGM Resorts International
🔹 Location: Property - MGM Grand Las Vegas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading guest-facing communications strategy and execution
- Overseeing key enterprise-wide marketing initiatives
- Cross-functional collaboration to ensure brand consistency
- Managing and developing a high-performing marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in brand marketing to drive business goals and enhance brand awareness.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for various Lines of Business and properties
✅ Oversee advertising and campaign performance, providing actionable recommendations
✅ Manage creative briefs and project requests, ensuring delivery on strategy, on time, and within budget
✅ Serve as a strategic partner to internal teams, ensuring guest-facing communications align with brand standards and business objectives
✅ Drive adoption and execution of company-wide processes for marketing initiatives
✅ Manage and develop a high-performing marketing team, fostering a culture of guest service, collaboration, and inclusivity
ASSUMPTION: This role involves a high level of strategic planning, team management, and cross-functional collaboration to ensure successful marketing campaigns and brand consistency.
🎯 Required Qualifications
Education: Bachelor's degree in advertising, marketing, or a related field
Experience: 4+ years of relevant experience in advertising, marketing, client relationship management, or a management position in a related field
Required Skills:
- Strategic planning and execution
- Team leadership and development
- Data analysis and interpretation
- Creative brief development and project management
- Budget management
- Cross-functional collaboration and communication
- Brand consistency and subject matter expertise
Preferred Skills:
- Experience in the hospitality industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in brand marketing, strategic planning, and team management to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Brand Marketing in Las Vegas)
Benefits:
- Wellness incentive programs
- Access to company discounts
- Free meals
- Free parking
- Health & income protection benefits (for eligible employees)
- Professional and personal development opportunities
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range is based on industry standards for a Director of Brand Marketing in Las Vegas, with benefits packages varying based on employment status and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on resorts and casinos
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 2000, with a rich history in the hospitality industry
Company Description:
- MGM Resorts International operates some of the most famous resorts and casinos worldwide
- Known for exceptional customer service, luxurious facilities, and quality entertainment
- Actively expanding its global presence with potential developments in domestic and international markets
Company Specialties:
- Resorts and casinos
- Guest service
- Meetings and events
- Entertainment
- Fine dining
- Diversity
- Sustainability
- Philanthropy
Company Website: mgmresorts.com
ASSUMPTION: MGM Resorts International is a well-established company in the hospitality industry, offering a wide range of career opportunities and a diverse work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development
Reporting Structure: Reports directly to the Vice President of Marketing or a similar role
Work Arrangement: On-site, with occasional remote work possible for certain tasks
Growth Opportunities:
- Advancement to a Vice President or similar role within marketing
- Expansion into other areas of the business, such as operations or general management
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers a clear path for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site at the MGM Grand Las Vegas property
Office Location(s): Las Vegas, Nevada
Geographic Context:
- Las Vegas is a vibrant and dynamic city, known for its entertainment, dining, and cultural attractions
- The MGM Grand is one of the largest and most iconic resorts on the Las Vegas Strip
- The property offers a wide range of amenities, including multiple restaurants, bars, and entertainment venues
Work Schedule: Full-time, with occasional evenings and weekends as needed to support events and campaigns
ASSUMPTION: The work environment at the MGM Grand Las Vegas is fast-paced, dynamic, and focused on providing exceptional guest experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Vice President of Marketing or a similar role
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication
- Brand marketing expertise and creativity
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and strategic planning skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of the hospitality industry and the MGM Resorts brand
ATS Keywords: Brand Marketing, Strategic Planning, Team Leadership, Data Analysis, Creative Brief Development, Project Management, Guest Service, Collaboration, Budget Management, Marketing Strategy, Communication, Brand Consistency, Client Relationship Management
ASSUMPTION: The application process for this role is competitive, with a focus on assessing candidates' strategic thinking, leadership skills, and brand marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Customer relationship management software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on project management, automation, and customer relationship management.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Service
- Innovation
- Teamwork
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on exceptional guest experiences
- Adaptable and responsive to change
Self-Assessment Questions:
- Do I thrive in a fast-paced, dynamic work environment?
- Am I able to collaborate effectively with cross-functional teams to achieve common goals?
- Do I have a strong commitment to providing exceptional guest experiences?
ASSUMPTION: MGM Resorts International values employees who are adaptable, collaborative, and committed to providing exceptional guest experiences in a fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a dynamic and ever-changing work environment
- Balancing the needs of various stakeholders, including internal teams and external partners
- Maintaining brand consistency across diverse marketing channels and platforms
ASSUMPTION: This role presents unique challenges related to managing multiple projects, adapting to a dynamic work environment, and balancing the needs of various stakeholders.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on brand marketing and guest-facing communications
- This role requires a strong understanding of the hospitality industry and the MGM Resorts brand
- Career progression may involve moving into a Vice President role or expanding into other areas of the business
ASSUMPTION: This role is unique in its focus on brand marketing and guest-facing communications within the hospitality industry, offering a clear path for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new resort opening
- Launching a targeted advertising campaign to drive guest engagement and loyalty
- Managing a team to create and execute a successful event or promotion, exceeding attendance and revenue targets
ASSUMPTION: These sample projects demonstrate the strategic planning, team management, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role support the overall business strategy and growth objectives of MGM Resorts?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with other departments, such as operations and sales?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does MGM Resorts support work-life balance for its employees?
ASSUMPTION: These interview questions help candidates understand the strategic importance of the role, the priorities for the first 90 days, and the opportunities for professional development and growth within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19452
- Tailor your resume and cover letter to highlight your brand marketing experience and strategic planning skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of the hospitality industry and the MGM Resorts brand
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
