📌 Core Information
🔹 Job Title: Director, Brand Partnerships
🔹 Company: Live Nation
🔹 Location: New York, NY, USA (with travel)
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with some travel)
🚀 Job Overview
Key aspects of this role include:
- Identifying, developing, and closing new business opportunities with leading brands.
- Creating and executing high-impact live music-based marketing platforms.
- Building strong, profitable relationships with brand partners.
- Hosting clients at Live Nation shows for unparalleled hospitality.
- Staying updated on global market trends and shifts in the competitive landscape.
ASSUMPTION: This role requires a high level of self-motivation, entrepreneurial spirit, and strong networking skills to succeed in a fast-paced, changing environment.
📋 Key Responsibilities
✅ Find, develop, and close new business opportunities with leading brands, prospecting within your network while opening doors to new partnerships by educating marketers on Live Nation’s capabilities and unique marketing value structure.
✅ Work with Integrated Marketing and Creative teams to build high impact live music-based marketing platforms that measurably drive brands' marketing objectives.
✅ Deliver brand pitches to senior marketing executives that position Live Nation as a strategic partner to key decision-makers.
✅ Lead deal development and negotiation, from building term sheets to partnering with legal teams to help execute multi-year contracts.
✅ Grow and renew existing accounts by developing strong and profitable relationships with brand partners, delivering industry-leading levels of creativity and customer service.
✅ Be on top of relevant global market trends, client needs, expectations and opportunities as well as shifts in the competitive landscape across sports and entertainment.
ASSUMPTION: This role involves frequent travel to attend shows, meet clients, and network with industry professionals.
🎯 Required Qualifications
Education: BA/BS Degree required
Experience: 4-6+ years of sponsorship & brand partnerships sales within entertainment, sports, or agency. Experience in sponsorship sales, music preferred.
Required Skills:
- Proven track record of successfully working with brands to create, sell and execute best-in-class innovative integrated marketing programs and promotions.
- Exceptional ability to successfully manage and problem-solve in a group of stakeholders with different priorities; familiarity with navigating a large, decentralized organization.
- Strong understanding of and relationships with senior level and influential marketing executives at brands and their agencies, including decision-making structure and process.
- Well-honed analytical ability and experience working with data and making data-driven decisions.
- High energy and a collaborative personality that thrives in a fast-paced, changing environment.
- Demonstrated high-level relationship building, problem-solving and negotiating skills, both internally and externally.
- A reputation as a "go-getter" and "rainmaker" and “team contributor.”
- Strong interpersonal and leadership abilities with compelling presenting/pitching and written communication skills.
Preferred Skills:
- Experience working with data visualization tools and CRM systems.
- Fluency in additional languages.
ASSUMPTION: Candidates with a strong background in sponsorship sales, particularly within the music industry, will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $150,000 USD per year
Benefits:
- Medical, vision, dental, and mental health benefits
- Free concert tickets
- Generous paid time off
- 401(k) program with company match
- New parent programs
- Career development programs
- Tuition reimbursement and student loan repayment
- Volunteer time off
Working Hours: Full-time (40 hours per week) with some flexibility for remote work and travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Company Size: Live Nation has over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Live Nation was founded in 2005, with a rich history in the entertainment industry.
Company Description:
- Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
- The company offers a wide range of benefits, including healthcare, retirement plans, and career development opportunities.
- Live Nation is committed to creating a diverse and inclusive work environment.
Company Specialties:
- Concerts and festivals
- Ticketing
- Sponsorship
- Artist management
- Live events
Company Website: livenationentertainment.com
ASSUMPTION: Live Nation's extensive network and global reach provide unique opportunities for growth and exposure in the entertainment industry.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Senior Vice President of Brand Partnerships.
Reporting Structure: The Director, Brand Partnerships will oversee a team of Brand Partnerships Managers and Coordinators.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work and frequent travel to attend shows, meet clients, and network with industry professionals.
Growth Opportunities:
- Potential to advance to a senior leadership role within the Brand Partnerships team or explore other opportunities within Live Nation's diverse business units.
- Chance to work with and learn from experienced industry professionals.
- Opportunity to develop and refine skills in brand partnerships, marketing strategy, and leadership.
ASSUMPTION: Success in this role may lead to increased responsibilities, team management, or expansion into new markets.
🌍 Location & Work Environment
Office Type: Live Nation's offices are modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): New York, NY, USA (with travel)
Geographic Context:
- New York City offers a vibrant, multicultural environment with a thriving entertainment industry.
- The city provides ample opportunities for networking and professional growth.
- New York is a major hub for Live Nation's concerts and events, offering frequent opportunities to engage with clients and partners.
Work Schedule: Full-time (40 hours per week) with some flexibility for remote work and travel
ASSUMPTION: The New York office provides a dynamic and energetic work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a member of the HR team
- Final interview with the Senior Vice President of Brand Partnerships
Key Assessment Areas:
- Sales and negotiation skills
- Industry knowledge and network
- Creativity and strategic thinking
- Leadership and team management skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in sponsorship sales, brand partnerships, and marketing strategy.
- Prepare examples of successful brand partnerships you've developed and executed in the past.
- Research Live Nation's recent events and partnerships to demonstrate your understanding of the company's offerings and target audience.
ATS Keywords: Brand Partnerships, Sponsorship Sales, Marketing Strategy, Negotiation, Relationship Building, Problem Solving, Data Analysis, Creativity, Customer Service, Presentation Skills, Collaboration, Networking, Entrepreneurial Spirit, Trend Analysis, Hospitality
ASSUMPTION: Live Nation's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with CRM software and data visualization tools is preferred, as they are essential for tracking client interactions and analyzing market trends.
👔 Cultural Fit Considerations
Company Values:
- Passionate and motivated
- Driven, with an entrepreneurial spirit
- Resourceful, innovative, forward thinking and committed
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in a fast-paced environment
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a dynamic, changing environment?
- Are you comfortable networking and building relationships with senior marketing executives?
- Do you have a proven track record of creating and executing innovative marketing programs?
ASSUMPTION: Live Nation's culture values creativity, collaboration, and a strong work ethic, with a focus on driving results and exceeding client expectations.
⚠️ Potential Challenges
- Managing a large portfolio of brand partnerships and ensuring client satisfaction
- Balancing the demands of multiple stakeholders, including clients, internal teams, and senior leadership
- Keeping up with the fast-paced, ever-changing entertainment industry
- Frequent travel and attending late-night events
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike other brand partnerships roles, this position focuses specifically on the music industry and Live Nation's unique offerings.
- Live Nation's global reach and extensive network provide unparalleled opportunities for growth and exposure in the entertainment industry.
- Career progression in this role may lead to increased responsibilities, team management, or expansion into new markets, rather than a traditional career path within a single brand or agency.
ASSUMPTION: Candidates with experience in music-focused brand partnerships or a strong understanding of the music industry will have a competitive edge in this role.
📝 Sample Projects
- Developing a multi-year, multi-platform partnership between a major consumer brand and Live Nation's festival portfolio
- Creating a targeted, data-driven marketing campaign to drive brand awareness and engagement among Live Nation's concert attendees
- Negotiating and executing a high-profile, exclusive sponsorship deal with a leading brand for a Live Nation-produced concert tour
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to negotiation and relationship management.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the brand partnerships team currently, and how can this role address them?
- How does the hiring manager envision this role evolving over time, and what opportunities exist for growth and development?
- What is the team's approach to collaboration and communication, and how can this role contribute to a positive work environment?
- How does Live Nation support the professional development and career advancement of its employees?
- What are the most important qualities and skills the hiring manager is looking for in a successful candidate for this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success in the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in sponsorship sales, brand partnerships, and marketing strategy.
- Prepare examples of successful brand partnerships you've developed and executed in the past.
- Research Live Nation's recent events and partnerships to demonstrate your understanding of the company's offerings and target audience.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask about next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
