📌 Core Information
🔹 Job Title: Director, Brand Services
🔹 Company: Bloomerang
🔹 Location: Remote, US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of creative and content initiatives
- Overseeing brand materials development across various channels
- Collaboration with cross-functional teams to align creative work with marketing strategies
- Mentoring and growing a creative team
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on elevating Bloomerang's brand presence.
📋 Key Responsibilities
✅ Lead the strategic direction of major creative and content initiatives
✅ Conceptualize and implement innovative creative and content strategies
✅ Oversee the development of design concepts and ensure alignment with company vision and marketing objectives
✅ Lead the creative design and development of brand materials across various channels
✅ Ensure all creative work adheres to brand guidelines and maintains consistency
✅ Collaborate with cross-functional teams to support overall marketing strategies
✅ Direct and mentor a talented team of designers, content creators, and external creative partners
✅ Monitor the performance of creative and content to understand audience resonance
✅ Balance multiple creative and content projects at once, ensuring timely delivery and high-quality output
✅ Stay up-to-date with industry trends and leverage generative AI tools for efficient content creation
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Design, or a related field (or equivalent experience)
Experience: 15+ years of experience in brand or creative leadership roles, with a proven track record in high-growth environments
Required Skills:
- Dynamic leadership and team management
- Excellent project management skills
- Proven ability to scale brands in fast-paced environments
- Strong collaboration and communication skills
- Expertise in overseeing creative production from concept to final delivery
- Familiarity with design tools such as Adobe Creative Suite and digital content creation tools
- Hands-on experience using generative AI tools for content ideation, creation, and optimization
Preferred Skills:
- Experience with mission-driven organizations
- Agency experience
ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating creative leadership, innovative design, and a range of project types.
💰 Compensation & Benefits
Salary Range: $140,000 - $210,000 USD per year
Benefits:
- Generous health, vision, and dental insurance options
- Bright wellness platform with live and on-demand fitness, meditation, mindfulness, and nutrition classes
- Competitive PTO package (20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays)
- 401k match to help invest in the future
- Equipment provided
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual compensation may vary depending on skills, experience, qualifications, and location.
📌 Applicant Insights
🔍 Company Context
Industry: IT System Custom Software Development
Company Size: 201-500 employees
Founded: 2012
Company Description:
- Empowers nonprofits with purpose-built tools and expert support
- Offers donor CRM, volunteer management, and fundraising tools
- Backed by actionable insights and hands-on guidance
Company Specialties:
- Donor CRM
- Donor Engagement
- Donor Loyalty
- Fundraising Database
- Fundraising Software
- Nonprofit Software
- Donor Management Software
- Donor Retention
- Fundraising CRM
- Donor Management
- Online Giving
- Donor Relations
Company Website: http://bloomerang.co
ASSUMPTION: Bloomerang is a mission-driven company focused on helping nonprofits achieve their goals through innovative software solutions and expert support.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant impact on the company's brand presence
Reporting Structure: Reports directly to the VP of Brand Marketing
Work Arrangement: Fully remote, with the option to work from the Indianapolis, IN headquarters
Growth Opportunities:
- Potential to shape the creative direction of the company's brand
- Opportunity to mentor and grow a talented team of designers and content creators
- Possibility to expand the role's scope based on performance and company growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on Bloomerang's brand.
🌍 Location & Work Environment
Office Type: Fully remote, with an option to work from the company headquarters in Indianapolis, IN
Office Location(s): Indianapolis, IN
Geographic Context:
- Bloomerang is headquartered in Indianapolis, IN, with a fully remote workforce
- The company serves tens of thousands of nonprofits worldwide
- The remote work environment allows for a diverse and inclusive team
Work Schedule: Full-time, typically 40 hours per week, with flexible hours as needed
ASSUMPTION: The fully remote work environment at Bloomerang fosters a diverse and inclusive team, with the potential for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the VP of Brand Marketing and other team members
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and creative vision
- Leadership and team management skills
- Project management and organizational skills
- Alignment with Bloomerang's mission and values
Application Tips:
- Highlight your experience in brand strategy and creative leadership
- Include a portfolio showcasing your creative vision and leadership skills
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions focused on leadership, project management, and creative problem-solving
ATS Keywords: Brand strategy, creative leadership, project management, team management, content development, collaboration, communication, digital content, design tools, generative AI, marketing strategies, innovation, mentoring, analytics, advertising, visual design
ASSUMPTION: The interview process at Bloomerang is designed to assess the candidate's strategic thinking, leadership skills, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Generative AI tools (e.g., ChatGPT, Gemini, Jasper, Midjourney, Beautiful.ai)
- Project management tools (e.g., Asana, Trello, Jira)
- Content creation and management tools (e.g., WordPress, HubSpot, Marketo)
ASSUMPTION: The ideal candidate will have experience with the listed design tools and generative AI tools, as well as familiarity with project management and content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Empathy: Understanding and prioritizing the needs of nonprofits and their donors
- Unity: Fostering a collaborative and inclusive work environment
- Transparency: Encouraging open communication and accountability
Work Style:
- Strategic and creative thinking
- Strong project management and organizational skills
- Collaborative and inclusive approach to teamwork
- Adaptability and flexibility in a fast-paced environment
Self-Assessment Questions:
- How do you prioritize the needs of nonprofits and their donors in your creative and strategic decision-making?
- How do you foster a collaborative and inclusive work environment, particularly in a remote setting?
- How do you balance strategic thinking with hands-on execution, and how do you ensure your team maintains high-quality output?
ASSUMPTION: Bloomerang values candidates who align with their core values of empathy, unity, and transparency, and who can thrive in a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent brand guidelines across various channels
- Balancing multiple creative and content projects at once, with tight deadlines and high-quality expectations
- Staying up-to-date with industry trends and leveraging generative AI tools effectively
- Navigating a fast-paced, high-growth environment with evolving priorities and workloads
ASSUMPTION: The ideal candidate will have experience navigating these challenges and be able to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand services and creative direction, rather than specific marketing channels or tactics
- Industry-specific context: Nonprofits often have limited resources and require creative, cost-effective solutions
- Career path comparison: This role offers a strategic, leadership-focused path with potential for growth and impact on the company's brand presence
ASSUMPTION: This role is unique in its focus on brand services and creative direction, with significant potential for impact on the company's brand presence and growth.
📝 Sample Projects
- Developing a comprehensive brand style guide to ensure consistency across all channels
- Conceptualizing and executing a multi-channel advertising campaign to raise awareness for a new product or service
- Overseeing the creation of thought leadership content, such as blog posts, whitepapers, and webinars, to establish the company as a thought leader in the nonprofit space
ASSUMPTION: These sample projects illustrate the strategic and creative thinking required for this role, as well as the need to balance multiple projects simultaneously.
❓ Key Questions to Ask During Interview
- How does the VP of Brand Marketing support the creative team, and what is the dynamic like between the two roles?
- How does Bloomerang foster collaboration and communication among remote team members?
- What are the most significant challenges facing the creative team currently, and how can this role address them?
- How does Bloomerang measure the success of creative and content campaigns, and how can this role contribute to improving those metrics?
- What opportunities exist for growth and development within the creative team and the company as a whole?
ASSUMPTION: These key questions help assess the role's dynamics, challenges, and growth opportunities, as well as the candidate's fit with Bloomerang's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in brand strategy, creative leadership, and project management
- Prepare a portfolio showcasing your creative vision and leadership skills, with a focus on brand strategy and creative direction
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
