📌 Core Information
🔹 Job Title: Director, Brand & Visual, Kids
🔹 Company: PragerU
🔹 Location: Los Angeles, CA (On-site)
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the visual branding of PragerU Kids across all produced materials
- Collaborating with the marketing team to create collateral for digital campaigns
- Managing design projects and ensuring high-quality, accurate, and timely deliverables
- Designing original artwork, including illustration and infographics, and creating light character animations
- Working closely with the central marketing team to provide collateral for various channels
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and project management skills. The ideal candidate will have experience in children's or family-oriented marketing and be passionate about inspiring a love of America in the next generation.
📋 Key Responsibilities
✅ Own the PragerU Kids brand visually, ensuring consistency, clarity, and creativity across everything produced
✅ Work closely with the central marketing team to provide collateral needed to execute digital campaigns across various channels
✅ Be hands-on in designing materials and manage additional designers on the team as needed
✅ Ensure that designs are high quality, accurate, on brand, and timely
✅ Design digital and print content in alignment with current Brand Guidelines
✅ Lead the revision process, incorporating feedback on projects from the Marketing team and be open to collaboration and guidance from stakeholders
ASSUMPTION: This role requires a strong understanding of branding principles, excellent design skills, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Marketing, or a related field
Experience: 5-7+ years in a senior design and/or brand leadership role, with a preference for experience in children’s or family-oriented marketing
Required Skills:
- Top design skills and ability to use a variety of design platforms, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, and Premier)
- Basic HTML/CSS skills and ability to create quick landing pages as needed
- Experience with web design tools such as Figma, Webflow
- Experience with email marketing tools, with a preference for Iterable
- Experience with project management, particularly working in Airtable and/or Orange Logic
- Excellent writing, editing, and communication skills
Preferred Skills:
- Experience with motion graphics and video editing software
- Fluency in Spanish or other languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their design skills and experience in branding and marketing. They should also be comfortable using various design tools and project management software.
💰 Compensation & Benefits
Salary Range: $100,000 - $130,000 USD per year
Benefits:
- Annual Bonus
- Robust Benefits Package
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's experience and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production, focusing on educational content for various age groups
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2011, with a history of producing high-quality, engaging content that counters left-wing indoctrination and reaches millions of viewers daily
Company Description:
- PragerU presents the most important ideas in free, five-minute videos, reaching millions of people online
- Serving all ages, PragerU's content offers a free alternative to the dominant left-wing ideology in culture, media, and education
- PragerU Kids is dedicated to empowering parents and inspiring children by teaching America’s values, history, and opportunities
Company Specialties:
- Media production and distribution
- Educational content creation
- Wisdom and nonprofits
Company Website: http://prageru.com
ASSUMPTION: PragerU is a well-established organization with a strong commitment to its mission and values. Working at PragerU offers the opportunity to make a significant impact on young lives through engaging and thought-provoking content.
📊 Role Analysis
Career Level: Senior, with the opportunity to lead and mentor junior designers and contribute to the overall brand strategy
Reporting Structure: Reports directly to the Director of Kids Marketing, with the opportunity to collaborate with various teams, including marketing, content creation, and production
Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks
Growth Opportunities:
- Potential to grow into a leadership role within the Kids Marketing team or the broader organization
- Opportunities to work on diverse projects and content, expanding skills and expertise
- Chance to make a significant impact on the visual identity and branding of PragerU Kids
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, working on high-impact projects and collaborating with a talented team of professionals.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Los Angeles, CA
Geographic Context:
- Los Angeles is a vibrant and diverse city with a strong arts and culture scene
- The office is located in a convenient and accessible area, with nearby amenities and public transportation options
- The city offers a variety of housing options, from urban apartments to suburban homes
Work Schedule: Full-time, with a standard workweek of 40 hours, along with occasional overtime as needed to meet project deadlines
ASSUMPTION: The work environment at PragerU is collaborative, creative, and fast-paced, with a strong commitment to producing high-quality content that resonates with audiences.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the Director of Kids Marketing
Key Assessment Areas:
- Design skills and portfolio presentation
- Branding and marketing expertise
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your design skills, branding experience, and passion for PragerU's mission
- Prepare a portfolio showcasing your best work, with a focus on branding and marketing projects
- Be ready to discuss your design process, creative inspirations, and how you incorporate feedback into your work
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Brand Leadership, Design Skills, Marketing, Adobe Creative Suite, HTML, CSS, Web Design, Email Marketing, Project Management, Communication, Collaboration, Illustration, Infographics, Character Animation, Digital Content, Print Content
ASSUMPTION: The application process at PragerU is designed to assess candidates' skills, experience, and cultural fit. Successful candidates will demonstrate a strong portfolio, excellent communication skills, and a passion for PragerU's mission.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premier)
- Figma or Webflow
- Iterable (email marketing)
- Airtable or Orange Logic (project management)
- HTML and CSS
ASSUMPTION: Candidates should be comfortable using various design tools and project management software to streamline workflows and collaborate effectively with team members.
👔 Cultural Fit Considerations
Company Values:
- Passion for PragerU's mission and values
- Commitment to excellence and high-quality content
- Collaboration and teamwork
- Innovation and creativity
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to feedback
- Results-driven and deadline-focused
Self-Assessment Questions:
- How do your personal values align with PragerU's mission and values?
- Describe a time when you had to incorporate feedback from multiple stakeholders into a design project. How did you manage the process, and what was the outcome?
- How do you stay organized and manage multiple projects and deadlines effectively?
ASSUMPTION: Successful candidates will demonstrate a strong fit with PragerU's values and work style, as well as a passion for the organization's mission and the opportunity to make a significant impact on young lives through engaging and thought-provoking content.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative vision with practical constraints and feedback
- Working in a fast-paced and dynamic environment with shifting priorities
- Adapting to a new work environment and team dynamics
ASSUMPTION: While this role presents unique opportunities and challenges, successful candidates will possess the skills, experience, and adaptability to thrive in this dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other branding roles, this position focuses specifically on the visual identity of PragerU Kids, allowing for a greater impact on the organization's overall brand strategy
- This role offers the opportunity to work on a wide range of projects, from digital campaigns to print materials and merchandise, providing diverse creative challenges
- As a senior role within a mid-sized organization, this position offers the potential for growth and leadership opportunities
ASSUMPTION: This role is unique in its focus on the visual branding of PragerU Kids, offering a rare opportunity to make a significant impact on the organization's overall brand strategy and identity.
📝 Sample Projects
- Developing a comprehensive brand style guide for PragerU Kids, including logo variations, color palettes, typography, and imagery guidelines
- Designing a series of animated videos for social media platforms, promoting PragerU Kids' core values and educational content
- Creating a suite of print materials, including brochures, posters, and merchandise, to support PragerU Kids' live events and marketing campaigns
ASSUMPTION: These sample projects illustrate the diverse range of creative challenges and opportunities presented by this role, from branding and identity development to animation and print design.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Kids Marketing department?
- How does PragerU approach collaboration and feedback in the design process?
- What are the most significant challenges facing the PragerU Kids brand, and how can this role address them?
- What opportunities are there for growth and professional development within this role and the broader organization?
- How does PragerU support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the work environment, team dynamics, and growth opportunities within this role and the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your design skills, branding experience, and passion for PragerU's mission
- Prepare a portfolio showcasing your best work, with a focus on branding and marketing projects
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
- If selected for the final round, be prepared to present your portfolio and discuss your design process, creative inspirations, and how you incorporate feedback into your work
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
