📌 Core Information
🔹 Job Title: Director, CenterWell Brand Marketing
🔹 Company: Humana
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading a team of four marketing professionals responsible for CenterWell brand strategy, planning, and growth
- Developing and executing bold, insight-driven campaigns to strengthen the CenterWell brand
- Driving annual marketing strategy development and quarterly marketing reviews
- Guiding customer acquisition across lines of business
- Collaborating with cross-functional teams and agencies to deliver high-impact brand experiences
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand marketing to drive meaningful impact across the organization.
📋 Key Responsibilities
✅ Lead the development and execution of the CenterWell brand strategy, ensuring alignment with enterprise vision and growth objectives
✅ Own and evolve brand architecture, positioning, messaging frameworks, and brand health KPIs
✅ Oversee high-impact brand-building campaigns, including creative development, sponsorships, partnerships, and community engagement
✅ Drive the annual marketing strategy and planning process for CenterWell marketing
✅ Establish and uphold brand standards across all business units and marketing channels
✅ Lead marketing plan development in support of integrated health initiatives
✅ Initiate consumer research initiatives and build a learning agenda to uncover actionable insights
✅ Run quarterly marketing reviews to align stakeholders and optimize brand performance
✅ Support the development of new offerings through early-stage ideation and business case planning
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and data-driven decision-making to achieve brand growth and market impact.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in Marketing, Communications, Business, or a related field
Experience: 10+ years of progressive experience in brand marketing, including 5+ years of people leadership experience
Required Skills:
- Proven success in building and scaling brand architecture, identity, and messaging platforms across complex organizations
- Track record of developing integrated brand campaigns that drive awareness, engagement, and loyalty
- Strong leadership skills with the ability to inspire, influence, and lead cross-functional and agency teams
- Exceptional communication and presentation abilities; comfortable engaging executive stakeholders
- Analytical mindset with expertise in brand health tracking, consumer insights, and data-informed decision-making
- Skilled in prioritizing and managing multiple projects in fast-paced environments
- Collaborative, solution-oriented, and energized by building something meaningful from the ground up
- Passionate about delivering high-impact brand experiences that align with human-centered healthcare
- Brings energy, curiosity, optimism, and a sense of humor to their leadership
Preferred Skills:
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in brand strategy, campaign development, and team leadership to drive meaningful impact for the CenterWell brand.
💰 Compensation & Benefits
Salary Range: $168,000 - $231,000 per year
Benefits:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time, and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in brand marketing. The benefits listed are a mix of standard and competitive offerings for a large corporation like Humana.
📌 Applicant Insights
🔍 Company Context
Industry: Humana is a leading health and well-being company focused on making it easier for people to achieve their best health. They offer a range of health plans and health and wellness services through their Medicare and Medicaid businesses.
Company Size: Humana has over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Humana was founded in 1961 and has since grown into a publicly traded company with a strong focus on innovation and customer-centric care.
Company Description:
- Humana is committed to putting health first, focusing on whole-person well-being and simplified healthcare experiences
- The company offers a range of health plans and services, including Medicare and Medicaid plans, as well as healthcare services through its CenterWell and Conviva businesses
- Humana is dedicated to creating innovative solutions and resources that help people live their healthiest lives on their terms
Company Specialties:
- Medicare and Medicaid health plans
- Healthcare services through CenterWell and Conviva
- Innovative healthcare solutions and resources
Company Website: careers.humana.com
ASSUMPTION: Humana's focus on whole-person well-being and customer-centric care creates an environment where employees can make a meaningful impact on people's lives.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Senior Vice President of Marketing for CenterWell.
Reporting Structure: The Director, CenterWell Brand Marketing will lead a team of four marketing professionals, collaborating with cross-functional teams and agency partners to drive brand growth and market impact.
Work Arrangement: This is a 100% remote role with occasional travel to Humana's offices for training or meetings. The role primarily operates on Eastern Standard Time business hours.
Growth Opportunities:
- As a Director-level role, this position offers opportunities for career advancement within Humana's marketing organization
- With Humana's focus on innovation and growth, there may be opportunities to expand the role's scope or take on new challenges as the company evolves
- Humana offers various learning and development opportunities to support employee growth and career progression
ASSUMPTION: This role provides a unique opportunity to lead a critical function within Humana's marketing organization, driving meaningful impact on the CenterWell brand and the company's overall success.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to Humana's offices
Office Location(s): Humana's headquarters are in Louisville, Kentucky, with additional offices in Chicago, Illinois, and various remote locations across the United States
Geographic Context:
- Humana operates in all 50 states and the District of Columbia, providing ample opportunities for customer impact and market exposure
- The company's remote work policy allows for flexibility and work-life balance
- Humana offers a variety of benefits to support employees' physical, emotional, and financial well-being
Work Schedule: This role operates primarily on Eastern Standard Time business hours, with some flexibility for collaboration with cross-functional teams and agency partners.
ASSUMPTION: Humana's remote work policy and focus on employee well-being create an inclusive and flexible work environment that supports diverse lifestyles and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with a member of the talent acquisition team
- Behavioral and situational interviews with hiring managers and/or team members
- Final interview with the Senior Vice President of Marketing for CenterWell
- Background check and onboarding
Key Assessment Areas:
- Brand strategy and development
- Campaign planning and execution
- Leadership and team management
- Cross-functional collaboration and stakeholder engagement
- Data analysis and insights-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience, leadership skills, and relevant achievements
- Be prepared to discuss your approach to brand strategy, campaign development, and team leadership
- Demonstrate your understanding of Humana's business and the CenterWell brand
- Showcase your ability to work collaboratively and drive results in a fast-paced environment
ATS Keywords: Brand Marketing, Brand Strategy, Campaign Development, Leadership, Cross-Functional Teams, Data Analysis, Consumer Insights, Marketing Planning, Integrated Health Initiatives, Brand Health Tracking
ASSUMPTION: Humana's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation and analytics platforms (e.g., Marketo, Google Analytics)
- Brand management and identity tools (e.g., Adobe Creative Cloud, Brandfolder)
- Project management and collaboration tools (e.g., Asana, Microsoft Teams)
- Consumer research and insights tools (e.g., SurveyMonkey, NetBase)
ASSUMPTION: This role requires proficiency in various marketing, project management, and collaboration tools to drive brand growth and market impact.
👔 Cultural Fit Considerations
Company Values:
- Putting health first
- Empowering our people
- Inspiring healthful living
- Fostering an inclusive environment
- Delivering simplified experiences
Work Style:
- Collaborative and cross-functional
- Data-driven and insights-focused
- Agile and adaptable
- Customer-centric and empathetic
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you align with Humana's core values, particularly 'Putting health first' and 'Inspiring healthful living'?
- Are you comfortable working remotely and collaborating with cross-functional teams across different time zones?
- How do you approach balancing multiple projects and priorities in a fast-paced environment?
- How do you engage and influence stakeholders at various levels of the organization to drive brand growth and market impact?
ASSUMPTION: Humana's culture emphasizes whole-person well-being, collaboration, and customer-centric care, creating an environment where employees can thrive and make a meaningful impact.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment
- Balancing multiple projects and priorities in a fast-paced, dynamic organization
- Driving brand growth and market impact in a competitive and evolving healthcare landscape
- Occasional travel to Humana's offices for training or meetings, which may require flexibility in work schedule
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to brand marketing.
📈 Similar Roles Comparison
- This role is unique in its focus on the CenterWell brand within Humana's marketing organization
- Compared to other brand marketing roles, this position offers a high degree of strategic influence and leadership responsibility
- Career path comparison: This role provides an opportunity to grow within Humana's marketing organization, with potential paths to senior leadership or functional expertise roles
ASSUMPTION: This role offers a unique blend of strategic leadership, brand marketing expertise, and cross-functional collaboration, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive brand refresh for CenterWell, including brand architecture, positioning, and messaging frameworks
- Launching a high-impact brand-building campaign to drive awareness, engagement, and loyalty for CenterWell's Medicare Advantage plans
- Conducting consumer research initiatives to uncover actionable insights and inform brand strategy and marketing plans
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative approach required to drive brand growth and market impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the CenterWell brand and the vision for its future growth?
- How does the CenterWell brand fit into Humana's overall marketing strategy and enterprise vision?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving immediate impact?
- How does Humana support the professional development and growth of its marketing team members?
- What is the company's approach to fostering an inclusive and collaborative work environment, particularly for remote team members?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the opportunity to make a meaningful impact on the CenterWell brand.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience, leadership skills, and relevant achievements
- Prepare for behavioral and situational interviews by reflecting on your approach to brand strategy, campaign development, and team leadership
- Research Humana's business and the CenterWell brand to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
