📌 Core Information
🔹 Job Title: Director, CGAM Brand and Sales Enablement
🔹 Company: CIBC
🔹 Location: Toronto-81 Bay, 12th Floor
🔹 Job Type: Hybrid
🔹 Category: Banking
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading brand marketing initiatives to drive awareness and consideration of CIBC Global Asset Management (CGAM)
- Developing and implementing sales enablement initiatives to support advisors and clients in achieving their financial ambitions
- Partnering with various teams within CIBC, including Digital, Product, Portfolio, and Sales teams
- Coaching and mentoring the brand and sales enablement team
- Driving measurable sales through appropriate media leading to digital channels and solutions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to build and maintain effective relationships across various teams. A successful candidate will have a proven track record in brand marketing and sales enablement, with a deep understanding of the marketing funnel and sales cycles.
📋 Key Responsibilities
✅ Develop and deliver brand marketing initiatives to drive awareness and consideration of CGAM
✅ Lead the development and implementation of sales enablement initiatives to support advisors and clients in achieving their financial ambitions
✅ Partner with various teams within CIBC to develop and execute programs and campaigns
✅ Conduct analysis to present comprehensive views on business challenges and support recommendations
✅ Coach and mentor the brand and sales enablement team
✅ Build strong strategic partnerships with leaders across CIBC
✅ Responsible for the strategy and execution of brand and sales enablement marketing campaigns
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in brand marketing and sales enablement, with a focus on financial services or a related industry
Required Skills:
- Proven experience in data insights and analytics
- Strong leadership skills
- Excellent communication and presentation skills
- Ability to build and maintain effective relationships
- Proven experience in media and campaign strategies
Preferred Skills:
- Bilingual (English/French)
- Experience with CRM systems
- Knowledge of the banking industry
ASSUMPTION: A successful candidate will have a strong understanding of the financial services industry and be able to demonstrate experience in driving measurable results through brand marketing and sales enablement initiatives.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - 200,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive salary
- Incentive pay
- Banking benefits
- Benefits program
- Defined benefit pension plan
- Employee share purchase plan
- Vacation offering
- Wellbeing support
- Social recognition program
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and CIBC's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1867
Company Description:
- CIBC is a leading Canadian-based global financial institution with a presence in 41 countries
- CIBC provides a full range of financial products and services to consumers, corporations, governments, and institutions
- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong
Company Specialties:
- Retail Banking
- Business Banking
- Wealth Management
- Wholesale Banking
Company Website: cibc.com
ASSUMPTION: CIBC's large size and extensive global presence offer opportunities for career growth and development. The company's commitment to diversity, equity, and inclusion creates an inclusive work environment for all employees.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the Executive Director CGAM Marketing
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing function
- Opportunities to work on high-impact projects and initiatives
- Access to professional development and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career within CIBC's marketing function.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): CIBC Square, 81 & 141 Bay, Toronto, Ontario, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada by population
- The city is known for its diverse cultural scene, vibrant neighborhoods, and numerous attractions
- CIBC's headquarters is located in the heart of downtown Toronto, offering easy access to public transportation, shopping, and dining options
Work Schedule: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interviews with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Communication and presentation skills
- Technical skills in brand marketing and sales enablement
- Cultural fit and alignment with CIBC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and technical interview questions by researching CIBC's brand, marketing strategies, and sales enablement initiatives
- Demonstrate your understanding of the financial services industry and CIBC's unique value proposition
- Showcase your ability to drive measurable results through brand marketing and sales enablement initiatives
ATS Keywords: Brand marketing, sales enablement, data insights, analytics, leadership, communication, financial services, banking, CIBC
ASSUMPTION: CIBC's application process is designed to assess candidates' skills, experiences, and cultural fit. By preparing thoroughly and demonstrating your understanding of the role and company, you can increase your chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific team and projects the candidate is working on. Familiarity with industry-standard marketing and project management tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Trust: We earn the trust of our clients and colleagues by being open, honest, and accountable
- Teamwork: We collaborate and support each other to achieve our goals
- Accountability: We take ownership for our actions and deliver on our commitments
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Results-driven and focused on delivering measurable outcomes
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving measurable results through brand marketing and sales enablement initiatives?
- Are you committed to delivering on your commitments and holding yourself accountable for your actions?
ASSUMPTION: CIBC's culture values trust, teamwork, and accountability. Candidates who demonstrate these values and are comfortable working in a fast-paced, dynamic environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing on-site collaboration and remote work in a hybrid work arrangement
- Building and maintaining effective relationships with various teams across CIBC
- Driving measurable results through brand marketing and sales enablement initiatives
ASSUMPTION: The hybrid work arrangement and fast-paced environment may present challenges for candidates who prefer a more structured or remote work environment. Strong time management and communication skills are essential for success in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on both brand marketing and sales enablement initiatives within the financial services industry
- Similar roles may include Marketing Director, Sales Enablement Manager, or Brand Manager, but may not encompass both aspects of the role
- Career paths for this role may include advancement to senior leadership positions within the marketing function or transition to a related role within the financial services industry
ASSUMPTION: The unique combination of brand marketing and sales enablement responsibilities in this role offers a distinct opportunity for candidates seeking to make a significant impact on CIBC's business and advance their career in the financial services industry.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing campaign to drive awareness and consideration of CGAM
- Leading a sales enablement initiative to support advisors and clients in achieving their financial ambitions, resulting in measurable AUM growth
- Conducting analysis to identify opportunities for new growth initiatives and coaching teams to deliver client-centric, value-add results
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the current priorities and strategic direction of CIBC's marketing function. A successful candidate will be able to demonstrate experience in similar projects and a strong understanding of the financial services industry.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for CGAM?
- What are the key challenges facing the brand and sales enablement teams, and how can this role address them?
- What opportunities are there for professional growth and development within this role?
- How does CIBC support work-life balance for employees in hybrid work arrangements?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and allows you to better understand the expectations and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role, with a focus on brand marketing, sales enablement, and data insights
- Prepare a cover letter that demonstrates your understanding of the role and CIBC's unique value proposition
- Prepare for behavioral and technical interview questions by researching CIBC's brand, marketing strategies, and sales enablement initiatives
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
