📌 Core Information
🔹 Job Title: Director, Channel Marketing
🔹 Company: Veeam Software
🔹 Location: Remote, Florida, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing channel marketing strategy for North America
- Leading and developing a team of channel marketers
- Partnering with sales, field, and global teams for alignment on objectives and strategies
- Establishing and maintaining senior-level relationships with partners and alliances
- Presenting channel marketing plans to sales and marketing teams and leadership
- Managing the overall channel marketing budget
- Measuring and reporting on campaign effectiveness
- Working closely with sales to ensure partner-sourced pipeline and revenue targets are met
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work collaboratively in a fast-paced environment.
📋 Key Responsibilities
✅ Plan, develop, and implement the channel marketing strategy that aligns to main business objectives and drives sales growth for our channel.
✅ Lead and develop a team of channel marketers by providing support, setting clear goals, and helping them grow in their roles.
✅ Partner with sales, field, and global teams to ensure alignment on objectives and strategies to maximize impact.
✅ Establish and maintain senior-level relationships with partners and alliances to enhance collaboration and drive mutual success.
✅ Effectively present channel marketing plans to sales and marketing teams and leadership, showcasing strategic initiatives and anticipated outcomes.
✅ Plan, track, and manage the overall channel marketing budget, ensuring optimal allocation of resources for maximum impact.
✅ Measure and report on campaign effectiveness, ensuring that the ROI is maximized in relation to marketing spend and providing insights for future campaigns.
✅ Work closely with sales to ensure partner-sourced pipeline and revenue targets are met.
ASSUMPTION: The ideal candidate will have a deep understanding of the technology field and have demonstrated experience in driving successful B2B marketing initiatives through the channel.
🎯 Required Qualifications
Education: BA or BS in Business, Marketing, or a related field
Experience: 10+ years of channel marketing experience, with strong understanding of the partner ecosystem (e.g., cloud hyperscalars, technology alliances, service providers, VARs, large-scale partners, distribution)
Required Skills:
- Proven experience delivering comprehensive channel marketing campaigns with defined and delivered expected outcomes
- Excellent communication and interpersonal skills, with the ability to build relationships at all levels
- Strong analytical skills, with a focus on measuring success and optimizing marketing spend
- Ability to work collaboratively in a fast-paced environment and balance multiple priorities
- Knowledge of technology tools (e.g., Salesforce.com)
Preferred Skills:
- Experience working with cloud hyperscalars
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a proven track record in channel marketing, with a strong understanding of the technology field and the partner ecosystem.
💰 Compensation & Benefits
Salary Range: $197,500 - $282,100 USD (OTE, inclusive of base and variable pay)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Gym membership reimbursement
- Employee discounts on Veeam products
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is inclusive of base and variable pay, and is subject to change based on the candidate’s expectations, experience, education, scope of responsibility for the role, and current market demands.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 5,001-10,000 employees
Founded: 2006 (as Veeam Software AG)
Company Description:
- Veeam is a global leader in data resilience, providing data backup, recovery, and intelligence solutions for cloud, virtual, physical, SaaS, and Kubernetes environments
- The company protects over 550,000 customers worldwide, including 67% of the Global 2000
- Veeam's headquarters are in Seattle, with offices in more than 30 countries
Company Specialties:
- Data protection and management
- Virtual environment management
- Backup and recovery
- Business continuity
- Digital transformation
- Multi-cloud data protection
Company Website: www.veeam.com
ASSUMPTION: Veeam's focus on data resilience and commitment to customer success make it an attractive place to work for professionals in the IT industry.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Senior Vice President of Global Marketing
Work Arrangement: Remote OK (with occasional travel required)
Growth Opportunities:
- Potential to advance to a VP or C-level role within the marketing organization
- Opportunities to lead and develop a team of channel marketers
- Chance to work on high-impact projects with significant budget and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's channel marketing strategy.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel required)
Office Location(s): Remote, Florida, USA
Geographic Context:
- Florida is known for its warm climate, beaches, and diverse culture
- The state is home to several major tech hubs, including Miami, Orlando, and Tampa
- Florida's cost of living is generally lower than in other major tech hubs like California and New York
Work Schedule: Full-time (40 hours per week), with flexible hours and occasional travel required
ASSUMPTION: Working remotely from Florida offers a unique blend of work-life balance, with access to beautiful natural surroundings and a lower cost of living compared to other major tech hubs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional teams
- Final interview with the Senior Vice President of Global Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and interpersonal skills
- Analytical skills and data-driven decision-making
- Leadership and team management
- Industry knowledge and understanding of the partner ecosystem
Application Tips:
- Tailor your resume and cover letter to highlight your channel marketing experience and relevant skills
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving abilities
- Research Veeam's products, services, and competitors to demonstrate your industry knowledge
- Be ready to discuss your experience working with cloud hyperscalars, technology alliances, and other relevant partners
ATS Keywords: Channel Marketing, B2B Marketing, Team Leadership, Sales Alignment, Budget Management, Campaign Effectiveness, Analytical Skills, Communication Skills, Interpersonal Skills, Relationship Building, Technology Tools, Marketing Strategy, Resource Allocation, Partner Ecosystem, Marketing Initiatives, Collaboration
ASSUMPTION: Veeam's application process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge, with a focus on their fit for the role and the company's culture.
🛠️ Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Integrity
- Teamwork
- Accountability
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Results-oriented and focused on delivering outcomes
Self-Assessment Questions:
- How do you align with Veeam's customer-centric approach to business?
- Can you provide an example of a time when you drove successful marketing initiatives through the channel, and how did you measure their impact?
- How do you handle working in a fast-paced, dynamic environment, and how do you balance multiple priorities?
ASSUMPTION: Veeam's culture values collaboration, innovation, and a customer-centric approach, making it an attractive fit for candidates who thrive in dynamic, cross-functional environments.
⚠️ Potential Challenges
- Occasional travel requirements for partner meetings and industry events
- Managing a team remotely, with the need to build and maintain strong relationships
- Balancing multiple priorities and projects with varying deadlines
- Keeping up-to-date with industry trends and competitor activities in a fast-poving market
ASSUMPTION: These challenges can be mitigated by strong communication skills, effective time management, and a proactive approach to staying informed about industry trends and competitor activities.
📈 Similar Roles Comparison
- Compared to other channel marketing roles, this position offers a broader scope of responsibilities, including leading a team and managing a larger budget
- Veeam's focus on data resilience and multi-cloud environments sets it apart from competitors in the IT services and IT consulting industry
- This role offers significant growth potential, with opportunities to advance to a VP or C-level role within the marketing organization
ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and cross-functional collaboration, making it an attractive fit for experienced channel marketers looking to take their career to the next level.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including channel-specific messaging and pricing
- Creating and implementing a partner enablement program to drive revenue growth through the channel
- Conducting a channel audit to identify gaps in coverage and optimize partner relationships
ASSUMPTION: These projects demonstrate the strategic and tactical aspects of channel marketing, with a focus on driving revenue growth and optimizing partner relationships.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to partner enablement and how it has evolved over time?
- How does the company support the professional development of its channel marketing team members?
- What are the key priorities for the channel marketing team in the first 90 days, and how can I contribute to their success?
- How does the company measure the success of its channel marketing initiatives, and how can I help improve these metrics?
- What are the key challenges facing the channel marketing team, and how can I help address them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its channel marketing strategy, while also providing valuable insights into the team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your channel marketing experience and relevant skills
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving abilities
- Research Veeam's products, services, and competitors to demonstrate your industry knowledge
- Be ready to discuss your experience working with cloud hyperscalars, technology alliances, and other relevant partners
- Follow up with the hiring manager one week after your final interview to express your interest in the role and ask about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
