📌 Core Information
🔹 Job Title: Director, Channel Marketing (Paid Media)
🔹 Company: Fidelity Investments
🔹 Location: Smithfield, RI (with frequent on-site work in Boston, MA)
🔹 Job Type: Full-Time, Hybrid (on-site every other week)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years (Gr. 7)
🔹 Remote Status: On-site preferred, with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Leading media strategy, activation, and optimization for specific Fidelity Business Units
- Collaborating with external agencies to allocate investment, guide creative development, and optimize performance
- Driving business results through integrated, data-driven media plans
- Serving as a paid media subject matter expert for multiple senior stakeholders
- Managing Fidelity’s external media agency and driving data decisioning for personalization at scale
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. The ideal candidate will have a strong background in paid media, with a deep understanding of the evolving media landscape and emerging technologies.
📋 Key Responsibilities
✅ Lead the media strategy, activation, and optimization of advertising investment for specific Fidelity Business Units
✅ Collaborate with external agencies to allocate investment for each paid channel, set criteria for partner/platform consideration and selection, evaluate pricing, advise on targeting strategy and platform optimization approach
✅ Quarterback the creative development and review process in collaboration with Creative, Production and LRC teams
✅ Inform a shared learning agenda among your marketing squad and collaborate with Analytics team on measurement approach
✅ Work in parallel with Creative team to develop a creative/media strategy and activation that is tuned to a common campaign insight
✅ Direct the optimization of both message and channel performance
✅ Advance the paid advertising capability and provide thought leadership in areas related to measurement, attribution, experimentation, emerging media, platform best practice, personalization, and increasing automation for speed to market
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management, communication, and organizational skills.
🎯 Required Qualifications
Education: BA/BS Degree
Experience: 10+ years (Gr. 7) of marketing experience with a focus on paid media
Required Skills:
- Highly competent in integrated planning and communications strategy
- Experience with digital video, OTT, streaming audio, podcasts, programmatic buying, data personalization, social platforms, digital brand tracking, content marketing/native advertising
- Fluency in ROI measurement and analytics
- Ability to interpret a marketing brief into a paid channel strategy, advising both media agency and creative team on objective and deliverables
- Excellent organizational, project management, and communication skills
- Ability to support and operate as a paid media subject matter expert for multiple senior (VP+, Director) business stakeholders, and remain adaptive to working across varying team styles
- Familiarity with agile principles / working in agile
- Technical understanding of media research and measurement systems (i.e. Google Campaign Manager, DoubleVerify, MRI, Adobe Analytics)
- Ability to facilitate digital tracking workstreams related to tagging infrastructure and ad measurement enablement
- Stewardship of brand guidelines and brand safety
Preferred Skills:
- Knowledge of Financial Services Industry and Fidelity's Products and Services
ASSUMPTION: Given the role's focus on paid media strategy and leadership, a strong background in media planning, buying, and optimization is essential. Experience in the financial services industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 (Based on industry standards for a Director-level role in the financial services industry with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition assistance
- Employee discounts on Fidelity products and services
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (on-site every other week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the financial services industry with 10+ years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Fidelity Investments is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, and many other financial products and services.
Company Size: 10,001+ employees. As a large organization, Fidelity offers numerous opportunities for career growth and development.
Founded: 1946. Fidelity has a long history of innovation and growth in the financial services industry.
Company Description:
- Fidelity's mission is to strengthen the financial well-being of its customers and deliver better outcomes for the clients and businesses it serves.
- Fidelity's strength comes from the scale of its diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions.
- With assets under administration of $15.0 trillion, including discretionary assets of $5.9 trillion as of March 31, 2025, Fidelity focuses on meeting the unique needs of a broad and growing customer base.
Company Specialties:
- Retirement
- Investments
- Online trading
- Asset management
- IRA
- 401k
- Mutual funds
- Stocks
- ETF
- Bonds
- Brokerage
- Cash management
- HSA
- 529 plans
- Annuities
- Life insurance
- Benefits consulting
- Stock plan services
- Business news
- Wealth management
Company Website: http://www.fidelity.com
ASSUMPTION: Fidelity's large size and diverse range of products and services offer applicants a wide variety of career paths and opportunities for growth.
📊 Role Analysis
Career Level: Director. This role is a senior leadership position within Fidelity's Marketing Domain, reporting directly to a VP of Media.
Reporting Structure: This role serves as the paid media lead for specific Fidelity Business Units and reports to a VP of Media within the Channel Marketing organization.
Work Arrangement: Hybrid. This role requires on-site work every other week, with the remaining days worked remotely.
Growth Opportunities:
- Potential to expand the role's scope and impact within the Marketing Domain
- Opportunities to work on high-visibility projects and collaborate with senior leadership
- Chance to develop and mentor junior team members
ASSUMPTION: Given the role's focus on strategy and leadership, there are ample opportunities for career growth and development within Fidelity's Marketing Domain.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires on-site work every other week, with the remaining days worked remotely.
Office Location(s): Smithfield, RI (primary), with frequent on-site work in Boston, MA
Geographic Context:
- Smithfield, RI is a small city located in northern Rhode Island, with a population of approximately 22,000 people.
- Boston, MA is a major city located approximately 45 minutes south of Smithfield, with a population of over 670,000 people.
- Both locations offer a mix of urban and suburban environments, with easy access to cultural attractions, restaurants, and outdoor activities.
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (on-site every other week)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with additional team members or stakeholders
- Final interview with the VP of Media
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Technical expertise in paid media strategy, activation, and optimization
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to media strategy, activation, and optimization, as well as your experience working with external agencies
- Demonstrate your understanding of the financial services industry and Fidelity's products and services
ATS Keywords: Paid Media, Media Strategy, Media Planning, Media Activation, Media Optimization, External Agencies, Financial Services, Fidelity Investments, Hybrid Work, On-site Work, Leadership, Team Management, Cross-functional Collaboration
ASSUMPTION: Fidelity's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Campaign Manager
- DoubleVerify
- MRI
- Adobe Analytics
- Salesforce Marketing Cloud
- Agile project management tools (e.g., Jira, Asana)
ASSUMPTION: The tools and technologies listed are commonly used in paid media roles and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate effectively
- Deliver excellence
- Embrace change
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Strategic
- Data-informed
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
- Can you provide an example of a time when you developed and executed a successful media strategy for a complex campaign?
- How do you approach working with external agencies to optimize media performance and drive business results?
ASSUMPTION: Fidelity values candidates who demonstrate strong leadership, strategic thinking, and a customer-focused mindset, as well as the ability to collaborate effectively with diverse teams.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the rapidly evolving media landscape and emerging technologies
- Collaborating effectively with external agencies and internal teams
- Balancing on-site work requirements with remote work flexibility
ASSUMPTION: These challenges are common in senior leadership roles within large organizations and can be mitigated with strong project management, communication, and collaboration skills.
📈 Similar Roles Comparison
- This role is unique within Fidelity's Marketing Domain, as it focuses specifically on paid media strategy, activation, and optimization for specific Business Units
- Similar roles in other organizations may have a broader scope or focus on different aspects of media strategy and execution
- Career paths for similar roles may vary depending on the organization's size, structure, and industry focus
ASSUMPTION: While this role is unique within Fidelity's Marketing Domain, similar roles in other organizations may share some common responsibilities and requirements.
📝 Sample Projects
- Developing and executing a comprehensive media strategy for a new product launch, driving brand awareness and lead generation
- Optimizing media performance for an existing campaign, improving ROI and driving business results
- Managing an external agency to deliver on media objectives, while maintaining brand safety and compliance
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Fidelity's Asset Management and Fidelity Institutional Business Units?
- Can you describe the team structure and dynamics within the Channel Marketing organization?
- How does Fidelity support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does Fidelity measure the success of its media strategies and campaigns?
ASSUMPTION: These questions are designed to provide insight into the role's context, team dynamics, and performance metrics, as well as Fidelity's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for phone or video screens and interviews by researching Fidelity's products, services, and industry trends
- Be ready to discuss your approach to media strategy, activation, and optimization, as well as your experience working with external agencies
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
