📌 Core Information
🔹 Job Title: Director, Consumer Insights - Engagement and Brand
🔹 Company: NBCUniversal
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (3 days per week in the office)
🔹 Category: Entertainment Providers
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving primary research initiatives to establish consumer connections with Peacock, NBC, and Bravo brands
- Collaborating with various teams to integrate consumer insights into strategic decision-making
- Building relationships with leaders across Brand Marketing, Growth & Lifecycle Marketing, Customer Relationship Management, and Platform Analytics teams
- Delivering strategic consumer insights to drive overall business success across Peacock, NBC, and Bravo
ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to work effectively with multiple teams and stakeholders.
📋 Key Responsibilities
✅ Build relationships with leaders on various teams to act as a thought partner and deliver strategic consumer insights
✅ Create a strategic primary research roadmap to drive Peacock user engagement and retention
✅ Collaborate with the Customer Relationship Management team to optimize consumer journeys and analyze specific cohorts
✅ Partner with UX Research leads to deliver integrated insights and recommendations for subscriber retention and engagement
✅ Consult with the Brand Marketing team to inform Peacock, NBC, and Bravo positioning in the market
✅ Track and infuse brand KPIs into everyday thinking and measurement across the organization
✅ Be an innovative thinker and clear, effective communicator
✅ Live the values of collaboration and teamwork, operating as one team across NBCU TV & Streaming
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree required, Master's degree preferred in a relevant field (Quantitative Methods, Market Research, Psychology, Sociology, Statistics, etc.)
Experience: 8-10 years' experience in market research for an app, online subscription service, or streaming service
Required Skills:
- Background of collaboration with Advanced Analytics teams to execute primary research initiatives
- Proven leadership experience working with Brand Marketing teams to support creative development & brand positioning
- Skilled in quantitative and qualitative primary research design and project management
- Digital/app experience required; streaming service experience preferred
- Excellent communication skills and experience building consultative relationships with senior stakeholders
- Experience partnering with internal Data Analytics teams to connect survey and first-party user data
- Statistics proficiency and experience required; ability to conduct advanced statistical analysis is an advantage
- Advanced proficiency in survey analysis tools (e.g., displayr, Marketsight, SPSS, etc.) required and programming languages preferred (SQL, R)
Preferred Skills:
- Experience working with first-party user data and integrating insights with analytics teams
- Knowledge of the entertainment industry and streaming services
ASSUMPTION: Candidates with a strong background in both quantitative and qualitative research methods, along with excellent communication skills, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 per year (bonus and long-term incentive eligible)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts
- Perks
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading entertainment and media company, operating in the Entertainment Providers industry. They create world-class content and distribute it across their portfolio of film, television, and streaming services, as well as through their theme parks and consumer experiences.
Company Size: NBCUniversal has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric's NBC. In 2011, Comcast acquired a 51% stake in NBCUniversal, and in 2013, Comcast completed its acquisition of the remaining 49% stake.
Company Description:
- NBCUniversal creates and distributes world-class content across various platforms
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- NBCUniversal produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- The company has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Content creation and distribution
- Theme parks and consumer experiences
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's extensive portfolio of brands and content platforms provides ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Director of Consumer Insights reports to the Vice President of Brand & Growth Strategy Insights and collaborates with senior stakeholders across the organization.
Work Arrangement: This role is hybrid, with employees generally contributing from the office a minimum of three days per week.
Growth Opportunities:
- Potential to drive significant impact on the success of Peacock, NBC, and Bravo brands
- Opportunity to work with and learn from industry experts across various teams
- Possibility to grow within the Insights team or explore other roles within NBCUniversal
ASSUMPTION: This role offers a unique opportunity to drive strategic decision-making and contribute to the success of NBCUniversal's entertainment brands.
🌍 Location & Work Environment
Office Type: NBCUniversal's headquarters is located in New York City, with additional offices in California, Florida, New Jersey, and other locations worldwide.
Office Location(s): 30 Rockefeller Plaza, New York City, NY 10112-0002, US
Geographic Context:
- New York City is a major global hub for media, entertainment, and finance
- The city offers a diverse range of cultural, dining, and recreational opportunities
- NBCUniversal's headquarters is located in the heart of Midtown Manhattan, providing easy access to public transportation and nearby amenities
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: NBCUniversal's headquarters in New York City offers a dynamic and vibrant work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-person interview with an NBCUniversal employee at one of their locations
- Final interview with the hiring manager and other stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Quantitative and qualitative research methods expertise
- Ability to connect consumer insights with first-party user data and analytics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the entertainment industry and NBCUniversal's brands
- Prepare for behavioral and situational interview questions that assess your strategic thinking, collaboration, and communication skills
ATS Keywords: Consumer Insights, Primary Research, Brand Marketing, User Engagement, Data Analysis, Strategic Decision-Making, Collaboration, Communication, Leadership, Consultative Relationships, Quantitative Research, Qualitative Research, Survey Design, Project Management, Advanced Statistical Analysis
ASSUMPTION: NBCUniversal's application process is designed to assess candidates' strategic thinking, collaboration, and communication skills, as well as their expertise in consumer insights and research methods.
🛠️ Tools & Technologies
- Survey analysis tools (e.g., displayr, Marketsight, SPSS, etc.)
- Programming languages (SQL, R)
- Data visualization tools (e.g., Tableau, Power BI)
- Collaboration and project management tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Candidates should be proficient in survey analysis tools and have experience working with first-party user data and analytics teams.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: NBCUniversal strives to foster a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard
- Excellence: The company aims to create and deliver world-class content and experiences that reflect the current and ever-changing face of the world
- Integrity: NBCUniversal upholds the highest ethical standards in all aspects of its business
Work Style:
- Collaborative: The company values teamwork and cross-functional collaboration to drive success
- Innovative: NBCUniversal encourages creative thinking and continuous improvement
- Data-driven: The company uses data and insights to inform decision-making and strategy
Self-Assessment Questions:
- Do you embrace NBCUniversal's commitment to inclusion, and how do you foster an inclusive work environment?
- How do you balance the need for data-driven decision-making with the need for creative and innovative thinking?
- How do you effectively collaborate with cross-functional teams to drive strategic business goals?
ASSUMPTION: Candidates should be able to demonstrate their alignment with NBCUniversal's values and work style, as well as their ability to thrive in a collaborative, data-driven, and innovative work environment.
⚠️ Potential Challenges
- Working in a large, matrixed organization with multiple stakeholders and competing priorities
- Managing relationships with senior leaders across various teams to deliver strategic consumer insights
- Balancing the need for strategic, long-term research with the need for quick, actionable insights
- Integrating consumer insights with first-party user data and analytics to drive business decisions
ASSUMPTION: Candidates should be prepared to navigate a complex, matrixed organization and balance the need for strategic, long-term research with the need for quick, actionable insights.
📈 Similar Roles Comparison
- This role is unique in its focus on driving consumer engagement and retention for NBCUniversal's streaming service, Peacock
- Unlike other consumer insights roles, this position requires a deep understanding of the entertainment industry and streaming services
- Career progression in this role may lead to opportunities in brand management, growth strategy, or other senior leadership positions within NBCUniversal
ASSUMPTION: This role offers a unique opportunity to drive strategic decision-making and contribute to the success of NBCUniversal's entertainment brands, with potential for career growth within the company.
📝 Sample Projects
- Conducting a comprehensive brand audit to assess the positioning and perception of Peacock, NBC, and Bravo in the market
- Developing and executing a longitudinal study to track consumer engagement and retention for Peacock subscribers
- Collaborating with UX Research leads to optimize the Peacock user interface and enhance the overall subscriber experience
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Director of Consumer Insights role at NBCUniversal.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall consumer insights and analytics strategy for NBCUniversal?
- What are the key priorities for the first 90 days in this role?
- How does the Insights team collaborate with other departments, such as Brand Marketing, Growth & Lifecycle Marketing, and Customer Relationship Management?
- What opportunities are there for professional growth and development within the Insights team or across NBCUniversal?
- How does NBCUniversal support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to assess the strategic fit of the role, the expectations for the first 90 days, the opportunities for collaboration and growth, and the company's commitment to work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, collaboration, and communication skills
- Research NBCUniversal's brands, content, and industry position to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
