📌 Core Information
🔹 Job Title: Director, Content Marketing
🔹 Company: Slice
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and leading a full-funnel content strategy for Slice
- Positioning Slice as the go-to partner for independent pizzerias
- Overseeing content creation across various channels
- Collaborating with cross-functional teams to align messaging and maximize impact
ASSUMPTION: This role requires a strategic visionary with a blend of leadership, content creation, and small business understanding skills.
📋 Key Responsibilities
✅ Lead full-funnel content strategy across brand, product, education, and demand generation
✅ Manage Slice’s editorial calendar, voice, and tone to ensure consistency across channels
✅ Collaborate with Performance Marketing, Product Marketing, and Lifecycle teams to align messaging and maximize cross-functional impact
✅ Develop thought leadership and PR initiatives that position Slice as an industry authority
✅ Oversee content creation across blog, email, social media, and event channels
✅ Drive SEO strategy and execution in partnership with the SEO team to boost discoverability
✅ Build and execute distribution plans across owned, earned, and paid media
✅ Set clear performance benchmarks and tie content to measurable business outcomes
✅ Continuously optimize content through testing, data analysis, and audience feedback
✅ Audit and refine existing content for relevance, accuracy, and performance
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 8+ years in B2B content marketing, with 3+ years in a leadership role
Required Skills:
- Proven experience in restaurant technology, food tech platforms, or closely related industries
- Deep understanding of SMB buyer psychology and clear, empathetic communication skills
- Strong editorial POV with exceptional writing, editing, and storytelling chops
- Proven ability to lead and scale content teams and work cross-functionally with stakeholders
- Demonstrated success creating content strategies that drive measurable engagement and demand
- Comfortable using analytics tools to track impact and inform strategy (e.g., GA4, Google Search Console, SEMRush)
- Experience managing freelancers, agencies, and multimedia content producers
Preferred Skills:
- Experience with pizza or restaurant industry-specific content
- Fluency in additional languages
ASSUMPTION: Given the unique nature of Slice's business, candidates with industry-specific experience will have an advantage.
💰 Compensation & Benefits
Salary Range: $150,000 to $190,000 + benefits (including bonus and stock option opportunity)
Benefits:
- Flexible PTO
- Market leading medical, vision, and dental insurance
- 401K matching up to 4%
- Monthly wellness reimbursement/stipend
- Weekly pizza stipend
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on location, experience, and other job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on restaurant technology and small business support
Company Size: 201-500 employees. This size allows for a well-established yet agile work environment.
Founded: 2010. Slice has been empowering independent pizzerias and their owners since its founding.
Company Description:
- Slice improves the profitability and sales of independent pizzerias through significant discounts on key items and services, world-class technology, and dedicated human support.
- With tens of thousands of independent pizzerias and their owners trusting Slice, the company delivers a competitive advantage once reserved only for big chains.
Company Specialties:
- Pizza
- Restaurant
- Local Business
- Software
- Technology
- eCommerce
- Small Business
- Entrepreneurship
- Point of Sale
- Marketing
Company Website: slice.com
ASSUMPTION: Slice's focus on independent pizzerias and small businesses sets it apart in the software development industry.
📊 Role Analysis
Career Level: Mid to Senior level, with significant leadership and strategic responsibilities
Reporting Structure: This role reports directly to the VP of Marketing and oversees the Content Marketing team
Work Arrangement: On-site, with the opportunity for hybrid or remote work in the future
Growth Opportunities:
- Expanding the content team and taking on additional responsibilities as the company grows
- Potential career progression into a VP or C-level role within the marketing department
- Gaining experience in a fast-paced, purpose-driven environment with a strong focus on small business support
ASSUMPTION: This role offers significant growth potential as Slice continues to expand its services and customer base.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): 349 5th Avenue, 6th Floor, New York, NY 10016, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with ample opportunities for networking and professional growth
- The office is located in the heart of Manhattan, providing easy access to public transportation and various amenities
- The city's diverse food scene provides ample inspiration for content creation and market research
Work Schedule: Standard business hours with flexibility for remote work and occasional evening or weekend events
ASSUMPTION: The New York City location provides ample opportunities for networking, collaboration, and content inspiration.
💼 Interview & Application Insights
Typical Process:
- Application submission
- 30-minute meeting with the recruiter
- Creative challenge
- Panel interview
- 1-hour interview with the VP of Marketing
Key Assessment Areas:
- Content strategy and vision
- Writing and storytelling skills
- Leadership and team management abilities
- Industry knowledge and small business understanding
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Slice's mission and the unique needs of independent pizzerias
- Prepare examples of your content strategy, writing, and leadership skills
- Be ready to discuss your approach to SEO, data analysis, and content optimization
ATS Keywords: B2B content marketing, restaurant technology, small business, leadership, SEO, data analysis, content strategy, cross-functional collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic vision, content creation skills, and leadership abilities, as well as their understanding of Slice's mission and the small business market.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- SEO tools (e.g., SEMRush, Ahrefs, Google Search Console)
- Analytics tools (e.g., Google Analytics, GA4)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with relevant content creation, SEO, and analytics tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowering independent pizzerias and their owners
- Providing world-class technology and support
- Fostering a collaborative and inclusive work environment
Work Style:
- Fast-paced and dynamic, with a strong focus on innovation and continuous improvement
- Collaborative and cross-functional, with a emphasis on teamwork and open communication
- Data-driven and results-oriented, with a commitment to measuring and optimizing performance
Self-Assessment Questions:
- Do you share Slice's passion for empowering independent pizzerias and small businesses?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on data-driven decision-making?
- Do you have a proven track record of successful content strategy and execution in the B2B space, with a deep understanding of small business needs?
ASSUMPTION: Candidates who align with Slice's mission, values, and work style will be most successful in this role.
⚠️ Potential Challenges
- Balancing the need for high-quality content with the demands of a fast-paced, dynamic environment
- Managing a team of content creators and ensuring consistent, on-brand messaging across various channels
- Adapting to the unique needs and preferences of independent pizzerias and small business owners
- Keeping up with industry trends and best practices in content marketing and SEO
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment, managing teams, and adapting to the unique needs of Slice's target audience.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a deep understanding of the restaurant technology industry and the unique needs of small business owners
- While the role involves many aspects of traditional content marketing, the focus on independent pizzerias and small businesses sets it apart from other B2B content marketing positions
- Career progression in this role could lead to opportunities in marketing leadership, product management, or other related fields within the restaurant technology industry
ASSUMPTION: Candidates with experience in restaurant technology, food tech platforms, or closely related industries will have a significant advantage in this role.
📝 Sample Projects
- Developing a comprehensive content strategy that positions Slice as the go-to partner for independent pizzerias
- Creating a series of blog posts, whitepapers, or other long-form content pieces that showcase Slice's expertise and thought leadership in the restaurant technology industry
- Launching a successful SEO campaign that improves Slice's search engine rankings and drives organic traffic to the company's website
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does Slice support and empower independent pizzerias and small business owners through its content marketing efforts?
- What are the biggest challenges facing independent pizzerias and small businesses today, and how does Slice's content marketing strategy address these issues?
- How does Slice's content marketing team collaborate with other departments, such as product, sales, and customer success, to ensure consistent messaging and maximum impact?
- What opportunities exist for growth and professional development within the content marketing team and Slice as a whole?
- How does Slice measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the team track?
ASSUMPTION: These questions will help candidates better understand Slice's content marketing strategy, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content strategy, writing, and leadership skills
- Be ready to discuss your approach to SEO, data analysis, and content optimization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
