📌 Core Information
🔹 Job Title: Social Media & Content Strategist & Creator
🔹 Company: SERVPRO Carmichael/Citrus Heights Roseville/E&W Modesto/Manteca
🔹 Location: Sacramento, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital campaigns to drive brand awareness and lead generation
- Creating high-quality videos, photos, and design assets for digital platforms
- Utilizing CRM tools to build and segment audiences for personalized outreach
- Leveraging AI and analytics to optimize content and improve ROI
- Collaborating with sales and marketing teams to align on strategic goals
ASSUMPTION: This role requires a balance of creative execution and data-driven strategy to achieve results.
📋 Key Responsibilities
✅ Plan and execute digital campaigns that drive brand awareness and lead generation
✅ Produce high-quality videos, photos, and design assets across digital platforms
✅ Use CRM tools to build and segment audiences for personalized outreach
✅ Leverage AI and analytics to optimize content and improve ROI
✅ Coordinate with sales and marketing to ensure alignment on strategic goals
ASSUMPTION: The role may evolve based on the company's growth and changing market needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years in digital content, marketing, or social media
Required Skills:
- Proficiency in Adobe Creative Suite
- Experience with video and photo production
- Knowledge of email marketing and CRM tools
- Strong organizational and project management skills
- Strategic mindset with a creative eye
Preferred Skills:
- Experience with AI tools and automation
- Familiarity with the restoration industry
ASSUMPTION: Candidates with experience in the restoration industry may have an advantage but is not required.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for the role, experience level, and location)
Benefits:
- 401(k) matching
- Competitive salary
- Health insurance
- Opportunity for advancement
- Paid time off
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Restoration services
Company Size: Mid-size (Based on LinkedIn data)
Founded: 1967 (Based on SERVPRO corporate website)
Company Description:
- SERVPRO is a leading restoration company with a focus on fire, water, and mold damage restoration
- The company operates through a franchise system, with locations across the United States and Canada
- SERVPRO is known for its fast response times and 24/7 emergency services
Company Specialties:
- Fire and smoke damage restoration
- Water damage restoration
- Mold remediation
- Commercial and residential restoration services
Company Website: https://www.servprocitrusheightsroseville.com/
ASSUMPTION: SERVPRO Carmichael/Citrus Heights Roseville/E&W Modesto/Manteca is a franchise location of SERVPRO Industries, LLC.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential advancement within the marketing department
- Opportunities to work on diverse campaigns and projects
- Possibility to gain experience in the restoration industry
ASSUMPTION: Growth opportunities may vary depending on the company's performance and the candidate's performance.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Sacramento, CA
Geographic Context:
- Sacramento is the capital of California and has a population of approximately 500,000 people
- The city is known for its historic sites, museums, and parks
- Sacramento has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The work schedule may vary depending on campaign deadlines and project requirements.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person interview with the Marketing Manager
- Final interview with the Franchise Owner
Key Assessment Areas:
- Creativity and strategic thinking
- Technical skills in Adobe Creative Suite and CRM tools
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Include a portfolio showcasing your creative work and strategic thinking
- Prepare questions about the company, the role, and growth opportunities
ATS Keywords: Digital campaigns, content creation, CRM, AI, analytics, marketing, strategy, restoration industry
ASSUMPTION: The application process may vary depending on the company's hiring needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- AI and analytics tools (e.g., Google Analytics, social media analytics, or marketing automation platforms)
ASSUMPTION: The tools and technologies required may vary depending on the company's specific needs and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Teamwork
- Accountability
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and flexible
- Creative and innovative
Self-Assessment Questions:
- How do you balance creative execution with data-driven strategy in your work?
- Can you provide an example of a successful digital campaign you've executed?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: The company values and work style may evolve as the company grows and changes.
⚠️ Potential Challenges
- The role may require working on tight deadlines and managing multiple projects simultaneously
- The restoration industry can be unpredictable, with varying workloads and emergency situations
- The role may require occasional travel to other SERVPRO locations or industry events
- The company's franchise system may have specific branding and marketing guidelines that must be followed
ASSUMPTION: The potential challenges listed may vary depending on the company's specific needs and the candidate's skills.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Content Marketing Manager in other industries
- The restoration industry has unique challenges and opportunities compared to other industries
- This role may offer more creative freedom and hands-on content creation compared to similar roles in larger corporations
ASSUMPTION: The comparison points listed may vary depending on the company's specific needs and the candidate's qualifications.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Creating a series of videos to educate customers about SERVPRO's restoration services
- Designing and implementing an email marketing campaign to target specific customer segments
ASSUMPTION: The sample projects listed are intended to illustrate the types of projects the candidate may work on and may vary depending on the company's specific needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the biggest challenges facing the marketing department currently?
- How does the company support the professional development of its employees?
- What is the company's approach to work-life balance?
- How does the company measure the success of its marketing campaigns?
ASSUMPTION: The key questions listed are intended to help the candidate better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your creative work and strategic thinking
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
