📌 Core Information
🔹 Job Title: Social Media & Content Strategist & Creator
🔹 Company: SERVPRO Carmichael/Citrus Heights Roseville/E&W Modesto/Manteca
🔹 Location: Sacramento, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital campaigns to drive brand awareness and lead generation
- Creating high-quality visual content (videos, photos, design assets) for various digital platforms
- Leveraging CRM tools for audience segmentation and personalized outreach
- Optimizing content using AI and analytics to improve ROI
- Collaborating with sales and marketing teams to align on strategic goals
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a focus on data-driven decision making to maximize campaign impact.
📋 Key Responsibilities
✅ Plan and execute digital campaigns that drive brand awareness and lead generation
✅ Produce high-quality videos, photos, and design assets across digital platforms
✅ Use CRM tools to build and segment audiences for personalized outreach
✅ Leverage AI and analytics to optimize content and improve ROI
✅ Coordinate with sales and marketing teams to ensure alignment on strategic goals
ASSUMPTION: This role involves a mix of creative production, strategic planning, and data analysis to ensure effective campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years in digital content, marketing, or social media
Required Skills:
- Proficiency in Adobe Creative Suite
- Video and photo production experience
- Email marketing experience
- CRM experience (e.g., HubSpot, Salesforce, Zoho CRM)
- Strong organizational and project management skills
- Strategic mindset with a creative eye
Preferred Skills:
- Experience with AI and automation tools
- Knowledge of SEO best practices
- Familiarity with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
ASSUMPTION: While not explicitly stated, proficiency in relevant software and tools is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $50,000 per year (based on industry standards for the role and location)
Benefits:
- 401(k) matching
- Competitive salary
- Health insurance
- Opportunity for advancement
- Paid time off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Sacramento area.
📌 Applicant Insights
🔍 Company Context
Industry: Restoration services (fire, water, mold damage restoration)
Company Size: Mid-size (multiple locations, but not enterprise-level)
Founded: 1967 (as SERVPRO Industries, Inc.)
Company Description:
- SERVPRO is a leading provider of disaster restoration services in the United States
- The company offers a wide range of services, including fire and smoke damage restoration, water damage restoration, and mold remediation
- SERVPRO operates through a franchise system, with over 1,700 franchises across the country
Company Specialties:
- Fire and smoke damage restoration
- Water damage restoration
- Mold remediation
- Odor control
Company Website: https://www.servprocitrusheightsroseville.com/
ASSUMPTION: SERVPRO is a well-established company in the restoration services industry, with a strong brand and extensive experience.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work on diverse campaigns and expand skillset
- Possibility to transition into a management role with experience and proven success
ASSUMPTION: This role offers growth potential within the marketing department, with opportunities to take on more responsibilities and advance one's career.
🌍 Location & Work Environment
Office Type: Corporate office (multiple locations)
Office Location(s): Carmichael, Citrus Heights, Roseville, Modesto, Manteca
Geographic Context:
- Sacramento is the sixth-largest city in California, with a diverse population and a growing job market
- The city offers a mix of urban and suburban environments, with numerous parks, museums, and cultural attractions
- The cost of living in Sacramento is generally lower than in other major California cities
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The work environment is corporate, with a focus on collaboration and teamwork. The office hours are standard for the industry, with some flexibility for project needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing Manager to discuss qualifications and expectations
- Final interview with the Marketing Director or another senior leader to assess long-term fit
Key Assessment Areas:
- Portfolio and work samples showcasing creative and strategic abilities
- Problem-solving skills and ability to think critically
- Adaptability and willingness to learn new tools and platforms
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or work samples that demonstrate your creative and strategic abilities
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Digital campaigns, brand awareness, lead generation, CRM, AI, analytics, content creation, Adobe Creative Suite, video production, photo production, email marketing
ASSUMPTION: The application process is likely to involve multiple interviews, with a focus on assessing communication skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- CRM software (e.g., HubSpot, Salesforce, Zoho CRM)
- AI and analytics tools (e.g., Google Analytics, social media analytics platforms)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing software (e.g., Mailchimp, Constant Contact, HubSpot)
ASSUMPTION: The required tools and technologies are industry-standard and should be familiar to candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Integrity
- Teamwork
- Accountability
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and willing to learn new tools and platforms
- Strong communication and problem-solving skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on continuous improvement?
- Are you adaptable and willing to learn new tools and platforms?
- Do you have strong communication and problem-solving skills?
ASSUMPTION: SERVPRO values a collaborative, results-driven work environment, with a focus on continuous improvement and strong communication skills.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Adapting to changes in the company's marketing strategy or priorities
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: This role may present challenges related to managing multiple projects, staying current with industry trends, and adapting to changes in marketing strategy or priorities.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on creative content production and strategic planning
- In the restoration services industry, this role is unique in its focus on digital marketing and brand awareness
- Career progression may involve taking on more responsibilities within the marketing department or transitioning into a management role
ASSUMPTION: This role is unique within the restoration services industry, with a focus on digital marketing and brand awareness. Career progression may involve taking on more responsibilities or transitioning into a management role.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Creating a series of videos to showcase SERVPRO's restoration services and customer testimonials
- Designing and implementing an email marketing campaign to nurture leads and drive conversions
ASSUMPTION: Sample projects for this role may involve developing and executing digital marketing campaigns, creating visual content, and implementing email marketing strategies.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
- How does this role collaborate with other departments, such as sales and operations?
- What opportunities are there for professional development and growth within the marketing department?
- How does SERVPRO support work-life balance for its employees?
- What are the most important priorities for this role in the first 90 days?
ASSUMPTION: Key questions to ask during the interview should focus on understanding the company's priorities, the role's responsibilities, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or work samples that demonstrate your creative and strategic abilities
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
