📌 Core Information
🔹 Job Title: Director, Content Marketing
🔹 Company: CoLab Software
🔹 Location: Canada and USA, Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality pillar content for strategic marketing campaigns
- Conducting deep research, interviews, and analysis to inform content
- Collaborating with brand design to bring content to life visually
- Partnering with demand generation to support distribution across channels
- Owning end-to-end content workflows, including freelancers and external partners
- Contributing strategic ideas during campaign planning
ASSUMPTION: This role requires a strong balance of creative and project management skills, with a focus on delivering high-quality content that resonates with technical audiences.
📋 Key Responsibilities
✅ Develop high-quality pillar content (long-form, video, multimedia) for strategic marketing campaigns
✅ Conduct deep research, interviews, and analysis to inform content
✅ Collaborate with brand design to bring content to life visually
✅ Partner with demand generation to support distribution across channels
✅ Own end-to-end content workflows, including freelancers and external partners
✅ Contribute strategic ideas during campaign planning
ASSUMPTION: This role involves working closely with various teams and stakeholders, requiring strong communication and project management skills to ensure content is delivered on time and meets quality standards.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 6+ years in content marketing, journalism, or a related field
Required Skills:
- Proven ability to create content that drives engagement, shares, and discussion
- Strong command of editorial judgment, narrative structure, and voice
- Experience working with or marketing to technical audiences
- Outstanding project management and communication skills
Preferred Skills:
- Background in SaaS, industrial tech, or engineering-focused markets
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing high-quality content and a proven track record of driving engagement would be highly valued by the hiring manager.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Director of Content Marketing role with 6+ years of experience in a remote-friendly company)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
- Home office stipend
Working Hours: Full-time (40 hours/week), flexible schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on engineering collaboration and design review tools
Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and impact)
Founded: 2017 (Relatively young company with a strong focus on innovation)
Company Description:
- CoLab Software helps mechanical engineering teams bring life-changing products to market years sooner
- Their product, CoLab, is a Design Engagement System that helps engineering teams review designs together, catch preventable mistakes, and make better decisions—faster
- Companies like Ford, Komatsu, and Johnson Controls use CoLab to build the next generation of physical products
Company Specialties:
- Engineering
- Computer Aided Design
- Software
- Collaboration
- Mechanical Design
- Product Development
- Issue Tracking
- Design Reviews
- Solidworks
- CAD
- Manufacturing
- PDM
- PLM
- Engineering Design
- Design Review Process
- 3D Modeling
- Drawing Review
- and Design Feedback
Company Website: http://www.colabsoftware.com
ASSUMPTION: CoLab Software is a growing company with a strong focus on innovation and helping engineering teams collaborate more effectively.
📊 Role Analysis
Career Level: Mid-level to senior (Based on required experience and responsibilities)
Reporting Structure: This role reports directly to the CMO and works closely with the Director of Demand Generation, Senior Brand Designers, freelancers, and external partners
Work Arrangement: Remote OK, with flexible work hours and an emphasis on results and delivery
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team as the company expands
- Opportunities to learn about and contribute to the engineering and software development aspects of the business
- Chance to work with a diverse range of stakeholders, including engineers, designers, and other marketing professionals
ASSUMPTION: This role offers significant growth potential, both within the marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a headquarters in St. John's, Newfoundland and Labrador
Office Location(s): 251 E White Hills Rd, St John’s, Newfoundland and Labrador A1A 5N8, CA
Geographic Context:
- Canada and the USA offer a large talent pool and diverse markets for CoLab Software's products
- The remote-friendly work environment allows for greater flexibility and work-life balance
- The company's headquarters in St. John's, Newfoundland and Labrador, is a vibrant and growing tech hub
Work Schedule: Full-time, with flexible hours and an emphasis on results and delivery
ASSUMPTION: The remote-friendly work environment and flexible hours allow for a better work-life balance and the ability to attract top talent from across North America.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the CMO and/or other marketing team members
- Take-home content creation assignment
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Content creation and storytelling skills
- Project management and organizational skills
- Technical aptitude and ability to learn complex topics quickly
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your content creation and project management skills, as well as your experience working with technical audiences
- Include a portfolio or samples of your best work, showcasing your ability to create high-quality content that resonates with technical audiences
- Prepare for the take-home content creation assignment by researching CoLab Software's products and target audience
- Be ready to discuss your approach to project management, communication, and collaboration in a remote work environment
ATS Keywords: Content Marketing, Project Management, Research, Collaboration, Storytelling, Technical Writing, Communication, Editorial Judgment, Narrative Structure, Video Production, Multimedia, Campaign Strategy, Engagement, Analysis, SaaS, Industrial Tech, Engineering
ASSUMPTION: The interview process is designed to assess both your content creation and project management skills, as well as your cultural fit with the company.
🛠️ Tools & Technologies
- Content creation tools (e.g., Google Docs, Microsoft Word, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Jira)
- Video conferencing tools (e.g., Zoom, Google Meet)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Results-driven and focused on delivery
- Collaborative and team-oriented
- Adaptable and open to feedback
- Strong communication and project management skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working remotely and collaborating with diverse teams?
- Do you have a proven track record of creating high-quality content that resonates with technical audiences?
- Are you an effective project manager, able to balance multiple priorities and meet deadlines?
ASSUMPTION: CoLab Software values candidates who are innovative, collaborative, and results-driven, with a strong focus on customer-centricity and continuous learning.
⚠️ Potential Challenges
- Working with complex technical topics and ensuring content is accurate and relevant to the target audience
- Managing multiple projects and deadlines simultaneously in a remote work environment
- Balancing the need for high-quality content with the need for timely delivery
- Adapting to the unique challenges and constraints of working with a diverse range of stakeholders, including engineers, designers, and marketing professionals
ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the target audience, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on technical content creation and a deep understanding of the engineering and software development industries
- While the role is remote-friendly, it may require occasional travel to the company's headquarters in St. John's, Newfoundland and Labrador
- This role offers significant growth potential, both within the marketing team and across the broader organization
ASSUMPTION: This role is unique in its focus on technical content creation and collaboration with engineering and software development teams, offering a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Creating a comprehensive guide to design review best practices for mechanical engineers
- Developing a series of videos showcasing CoLab Software's products and their benefits for engineering teams
- Conducting a deep analysis of the engineering and software development industries, identifying trends and opportunities for CoLab Software's products
ASSUMPTION: These sample projects demonstrate the range of content creation and research tasks required for this role, highlighting the need for strong project management and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process for a marketing campaign at CoLab Software?
- How does the marketing team collaborate with the engineering and software development teams to ensure content is accurate and relevant?
- What are the most significant challenges facing the engineering and software development industries, and how does CoLab Software's product address these challenges?
- How does CoLab Software support the professional development and growth of its employees?
- What is the company's long-term vision for the marketing team, and how does this role fit into that vision?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the broader industry, as well as their ability to think critically and strategically about content creation and marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation and project management skills, as well as your experience working with technical audiences
- Prepare a portfolio or samples of your best work, showcasing your ability to create high-quality content that resonates with technical audiences
- Prepare for the take-home content creation assignment by researching CoLab Software's products and target audience
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
