📌 Core Information
🔹 Job Title: Director, Corporate and Brand Marketing
🔹 Company: HOLCIM Group
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 13+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a strategy for our product brands that creates a consistent and credible identity, builds brand awareness, and differentiates us in the marketplace.
- Designing innovative, integrated marketing programs that target key audiences through traditional and digital advertising, PR, paid and organic social media, and events.
- Collaborating with cross-functional colleagues and corporate leaders to customers, advocacy groups, and agency partners to meet our team and company goals.
- Driving CRM efforts to optimize lead gen and nurturing, including generating marketing insights through regular feedback from sales and technical teams.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Lead marketing initiatives that drive product brand awareness, prepare the market for new products, and align with business targets – from strategy, planning, and execution to optimization and measurement.
✅ Create compelling content that showcases key milestones and differentiates our products through digital marketing, traditional media (PR), social media, digital channels, published pieces (case studies/white papers), and CRM.
✅ Drive trade show strategy, ensure management buy-in, and coordinate field resources needed to support effective participation.
✅ Grow digital channel bench-strength, including online marketing, CRM, direct marketing, web and digital presence, and SEO; set KPIs, analyze, and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets; build CRM capabilities.
✅ Connect execution to broader business goals, creating a feedback loop that provides ROI information and enables program optimization.
✅ Serve as a liaison for the company with associated trade and industry organizations.
✅ Advocate for the value of a strong brand energized by innovative marketing and emerging digital trends; facilitate brand conversion activities related to acquisitions: facilities, packaging, documents, marketing collateral, etc.
✅ Work with internal teams, marketing/communications, and consulting resources to plan and execute campaigns.
✅ Demonstrate a commitment to communicating, improving, and adhering to health, safety, and environmental policies in all work environments and areas. Promote a culture of safety and exhibit these behaviors.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 13+ years of relevant brand marketing/communications experience with a proven track record of success in B2B and/or B2C marketing, including leading integrated digital marketing campaigns across paid, owned, and earned channels.
Required Skills:
- Proficient skills with Microsoft Office programs, Gmail, CRM programs (Pardot, Salesforce), Google Analytics, and Microsoft Office programs.
- Thorough knowledge of marketing principles, brand, digital and social media, advertising, creative design, and product management. Experience with web a plus.
- Team player with a can-do attitude where no task is too big or small.
- Exceptional written and oral communication skills and ability to influence stakeholders across a complex corporate environment.
- Ability to prioritize and manage simultaneous projects in a fast-paced environment and maintain effectiveness when experiencing major changes in work tasks or work environment.
- Strong organizational and interpersonal skills.
- Experience working in a matrixed organization across a variety of geographies and cultures desired, including exposure to or experience performing in virtual environments.
- Successful candidates must adhere to all safety protocols and proper use of Holcim-approved Personal Protection Equipment (PPE), including but not limited to respirators. Employees that are required to wear respirators must be clean-shaven where the respirator seal meets the face in order to pass the qualitative and quantitative fit tests.
Preferred Skills:
- Prior experience in the building industry.
ASSUMPTION: This role requires a high level of experience and expertise in brand marketing and digital marketing. Candidates should have a strong understanding of the building materials industry and be comfortable working in a complex, matrixed organization.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Based on industry standards for a Director-level marketing role in Chicago)
Benefits:
- Competitive salary
- Retirement Savings: Choose from 401(k) pre-tax and/or Roth after-tax savings
- Medical, Dental, Disability, and Life Insurance
- Holistic Health & Well-being programs
- Health Savings Accounts (HSAs) & Flexible Spending Accounts (FSAs) for health and dependent care
- Vision and other Voluntary benefits and discounts
- Paid time off & paid holidays
- Paid Parental Leave (maternity & paternity)
- Educational Assistance Program
- Dress for your day
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level marketing role in Chicago. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale Building Materials
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- HOLCIM is a global leader in building materials and solutions, with a commitment to sustainability and innovation.
- The company operates in over 80 countries and has a diverse portfolio of products and services, including cement, aggregates, concrete, and building solutions.
- HOLCIM is dedicated to building a world that works for everyone, with a focus on greener cities, renewable energy, green mobility, and affordable housing.
Company Specialties:
- Cement
- Aggregates
- Concrete
- Building materials
- Construction materials
- Innovative solutions
- Ready-mix concrete
- Precast concrete
- Infrastructure solutions
- Affordable housing solutions
Company Website: https://www.holcim.com/
ASSUMPTION: HOLCIM is a large, multinational company with a strong focus on sustainability and innovation. This role will involve working with various teams and stakeholders across the organization.
📊 Role Analysis
Career Level: Director/Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and is responsible for leading a team of marketing professionals.
Work Arrangement: On-site, with up to 20% travel required.
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands.
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business.
- possibility to work on international projects and gain global experience.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in a complex, global organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Chicago, Illinois, United States
Geographic Context:
- Chicago is a major city with a diverse population and a thriving business community.
- The city is known for its vibrant culture, world-class museums, and iconic architecture.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, 40 hours per week, with some flexibility for remote work as needed.
ASSUMPTION: This role is based in Chicago, Illinois, and may require occasional travel to other locations within the United States or internationally.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other members of the marketing team
- Case study or presentation to showcase marketing skills and strategic thinking
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Brand management and development
- Leadership and team management skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your marketing philosophy and approach to brand development.
- Research HOLCIM's products and services, as well as their commitment to sustainability and innovation, and be ready to discuss how your skills and experience align with the company's mission and values.
ATS Keywords: Brand Marketing, Digital Marketing, Social Media, Advertising, Creative Design, Product Management, CRM, SEO, Content Creation, Trade Show Strategy, Communication Skills, Organizational Skills, Interpersonal Skills, Project Management, Team Collaboration, Safety Protocols
ASSUMPTION: The application process for this role may involve several interviews and assessments, with a focus on marketing strategy, digital marketing expertise, and leadership skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (Pardot, Salesforce)
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, and Google Analytics. Familiarity with marketing automation tools and social media platforms is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Safety: We prioritize the safety of our employees, customers, and communities.
- Integrity: We act with honesty and transparency in all our interactions.
- Collaboration: We work together to achieve our goals and drive success.
- Innovation: We embrace change and continuously seek new and better ways to do things.
- Sustainability: We are committed to building a sustainable future for our people and our planet.
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of success in brand marketing and digital marketing?
- Are you comfortable working in a complex, matrixed organization and collaborating with cross-functional teams?
- Do you have strong leadership skills and the ability to manage and motivate a team of marketing professionals?
- Are you committed to safety, integrity, collaboration, innovation, and sustainability?
ASSUMPTION: HOLCIM values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply. Successful candidates will demonstrate a strong fit with the company's values and culture.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously in a fast-paced environment.
- Working effectively in a matrixed organization with various stakeholders and cross-functional teams.
- Adapting to changes in work tasks or work environment and maintaining effectiveness.
- Meeting or exceeding business targets and KPIs for marketing initiatives.
- Facilitating brand conversion activities related to acquisitions and ensuring a consistent brand identity across all touchpoints.
ASSUMPTION: This role presents significant challenges and opportunities for growth and development. Successful candidates will be able to thrive in a dynamic, fast-paced environment and manage multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role in a large, multinational corporation.
- However, this role has a stronger focus on brand development and management, as well as digital marketing and CRM.
- Compared to other marketing roles, this position offers significant growth potential and the opportunity to work on high-impact, strategic initiatives.
ASSUMPTION: This role is similar to other marketing director roles in large corporations, but with a stronger focus on brand development and management, digital marketing, and CRM. It offers significant growth potential and the opportunity to work on high-impact, strategic initiatives.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for a new product launch, including market research, competitive analysis, and positioning.
- Creating and executing a digital marketing campaign to drive brand awareness and generate leads for a specific product or service offering.
- Managing a team of marketing professionals to plan and execute a major trade show or industry event, including logistics, vendor management, and on-site support.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role. Successful candidates will have experience managing similar projects and driving results in a marketing context.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the brand and how this role fits into that strategy?
- How does the marketing team collaborate with other departments and stakeholders to achieve company goals?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the marketing team's priorities and goals. Successful candidates will be able to ask insightful questions and demonstrate a strong fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on brand development, digital marketing, and CRM.
- Prepare a case study or presentation showcasing your marketing skills and strategic thinking, and be ready to discuss it during the interview process.
- Research HOLCIM's products and services, as well as their commitment to sustainability and innovation, and be ready to discuss how your skills and experience align with the company's mission and values.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
