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Director, Creative Marketing - Hip Hop & R&B/ Film & TV

Sony
Full-time
On-site
United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Creative Marketing - Hip Hop & R&B/ Film & TV

πŸ”Ή Company: Sony

πŸ”Ή Location: United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Music Industry

πŸ”Ή Date Posted: 2025-05-21

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Ensuring authentic representation of Hip Hop culture in sync opportunities
  • Facilitating collaborations between SMP’s artists and producers
  • Negotiating high-level sync deals in the film and TV sector
  • Managing a robust roster of A-level clients
  • Providing creative feedback from a sync standpoint

ASSUMPTION: This role requires a deep understanding of Hip Hop culture and the sync licensing process. It involves significant networking and relationship-building with both internal and external stakeholders.

πŸ“‹ Key Responsibilities

βœ… Build connections with SMP’s artists, producers, and labels, facilitating collaborations and licensing opportunities

βœ… Provide valuable input on song selection and placement, enhancing the emotional impact of sync projects

βœ… Familiarity with copyright and licensing issues can streamline negotiations and reduce potential legal complications regarding samples and interpolations

βœ… Build a genuine bridge with the frontline A&R department to ensure cross collaboration for selective songwriters, attending A&R (frontline) meetings regularly

βœ… Attend studio sessions and any other music making sessions, providing comprehensive creative feedback from a sync standpoint

βœ… Develop and deliver initiatives to provide creative opportunities to frontline Hip Hop and R&B songwriters and their catalogues

βœ… Negotiate and issue approvals/quotes for high level sync deals in the film and TV sector including promos, trailers and other media as needed

βœ… Manage a robust roster of A-level clients to make sure all our customers’ requests are met and processed in a timely manner

βœ… Communicate efficiently and effectively with writer approval parties and estates

βœ… Partner effectively across internal divisions and with external partners using excellent communication skills

βœ… Price the catalog strategically and competitively and have a deep understanding of relevant sync history and fee structures

βœ… Pitch the SMP catalog to respective A-level clients to procure placements for our writers/copyrights in the sync marketplace

βœ… Engage with SMP artists to create original songs and cover versions specifically for sync opportunities

βœ… Attend showcases, concerts, and other relevant events as it relates to business to liaise with our songwriters and their management teams

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong interpersonal skills. It involves working closely with various teams and stakeholders to maximize sync opportunities for SMP’s artists and catalogues.

🎯 Required Qualifications

Education: Bachelor's degree in Music Business, Marketing, or a related field

Experience: 5+ years’ experience in sync licensing and/or music supervision

Required Skills:

  • Proven track record in sync licensing and music supervision
  • Deep understanding of Hip Hop culture and the sync licensing process
  • Excellent communication, negotiation, and interpersonal skills
  • Strong organizational skills and the ability to multitask in a fast-paced environment
  • Familiarity with copyright and licensing issues

Preferred Skills:

  • Experience working with A-level clients in the film and TV industry
  • Fluency in additional languages (Spanish, French, etc.)

ASSUMPTION: Candidates with a strong network in the Hip Hop and R&B music industry and experience working with high-profile clients will be particularly well-suited to this role.

πŸ’° Compensation & Benefits

Salary Range: $91,350 - $95,000 (This range does not include other compensation components or benefits)

Benefits:

  • Medical, dental, and vision coverage
  • Life and disability coverage
  • 401K with employer matching
  • Voluntary benefits (company-paid identity theft protection, mental health resources, etc.)
  • Paid leave for childbirth or bonding, caregivers, and loved ones with developmental disabilities
  • Subsidized back-up child and elder care
  • Reimbursement for adoption, surrogacy, tuition, and student loans

Working Hours: 7.5-hour business workday, but variations in work volume frequently require extended working hours for evening and late-night events

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual base salary offered may vary based on the qualifications of the individual applicant and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sony Music Publishing is a global leader in music publishing, representing some of the world’s greatest songwriters and composers. The company is a part of the Sony family of global companies.

Company Size: Sony is a large, multinational corporation with over 127,000 employees worldwide. This role is within the Sony Music Publishing division, which has a smaller, more focused team.

Founded: Sony was founded in 1946, and Sony Music Publishing was established in 1995.

Company Description:

  • Sony Music Publishing is the #1 global music publisher, advancing the artistry of the world’s greatest songwriters and composers for over 25 years.
  • The company keeps songwriters at the forefront of everything they do, designing a suite of services to amplify opportunities, build connections, and defend their rights.
  • Sony Music Publishing’s roster benefits from an international team committed to providing support at every career stage, from classic catalogues to contemporary hitmakers.

Company Specialties:

  • Music publishing
  • Sync licensing
  • Artist development
  • Creative marketing

Company Website: https://www.sonymusicpub.com/en

ASSUMPTION: Sony Music Publishing is a well-established company with a strong global presence and a reputation for excellence in the music industry.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Head of Creative Marketing or a similar executive.

Reporting Structure: The Director of Creative Marketing will oversee a team of sync licensing and creative marketing professionals, as well as collaborate with other departments within Sony Music Publishing and Sony Music Group.

Work Arrangement: This role is on-site, with some travel required. The work arrangement may include evening and late-night events, as well as occasional weekend work.

Growth Opportunities:

  • Progression to a Vice President or Senior Vice President role within the Creative Marketing department
  • Expansion into other areas of the music industry, such as A&R or artist management
  • Opportunities to work on high-profile projects and collaborate with industry leaders

ASSUMPTION: This role offers significant opportunities for career growth and development within the music industry. It is well-suited to an experienced professional looking to take the next step in their career.

🌍 Location & Work Environment

Office Type: Sony Music Publishing has a modern office environment designed to foster productivity, creativity, and teamwork.

Office Location(s): The primary office for this role is in the United States, with affiliate offices in Japan, China, and Europe.

Geographic Context:

  • The United States has a vibrant and diverse music industry, with a strong focus on Hip Hop and R&B.
  • Sony Music Publishing’s global presence allows for opportunities to work with international artists and industry professionals.
  • The work environment may include evening and late-night events, as well as occasional travel.

Work Schedule: The work schedule is typically 7.5 hours per day, but may vary based on work volume and project demands.

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong emphasis on creativity, collaboration, and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening to assess communication skills and cultural fit
  • In-depth interview with the hiring manager and/or other department members to discuss the role and qualifications
  • Final interview with senior leadership to discuss career goals and fit within the organization

Key Assessment Areas:

  • Cultural understanding and authenticity in representing Hip Hop and R&B artists
  • Sync licensing and negotiation skills
  • Communication and interpersonal skills
  • Creativity and strategic thinking

Application Tips:

  • Highlight relevant experience in sync licensing and music supervision, with a focus on Hip Hop and R&B
  • Demonstrate a strong understanding of the music industry and Sony Music Publishing’s roster
  • Showcase creativity and strategic thinking in your cover letter and resume

ATS Keywords: Sync licensing, music supervision, Hip Hop, R&B, creative marketing, Sony Music Publishing, negotiation, communication, collaboration

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and cultural fit through a thorough interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Music industry-specific software (e.g., MusicMaster, MediaBase)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and music industry-specific software. Familiarity with project management tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Collaboration
  • Integrity
  • Excellence
  • Diversity and inclusion

Work Style:

  • Dynamic and fast-paced
  • Creative and innovative
  • Collaborative and team-oriented
  • Results-driven

Self-Assessment Questions:

  • How do you ensure authentic representation of Hip Hop culture in sync opportunities?
  • Can you describe a time when you successfully negotiated a high-level sync deal in the film and TV sector?
  • How do you balance the need for creativity with the demands of a fast-paced work environment?

ASSUMPTION: Sony Music Publishing values creativity, collaboration, and excellence. Candidates should be prepared to demonstrate their fit with these values and work style in the interview process.

⚠️ Potential Challenges

  • Managing a large roster of A-level clients and meeting their requests in a timely manner
  • Balancing the demands of a fast-paced work environment with the need for creativity and strategic thinking
  • Navigating the complexities of copyright and licensing issues in sync licensing
  • Working with a diverse range of artists, producers, and industry professionals

ASSUMPTION: This role presents significant challenges, but also offers substantial opportunities for career growth and development.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on Hip Hop and R&B sync licensing and creative marketing within the music publishing industry
  • Similar roles may be found in music supervision, artist management, or A&R within the music industry
  • Career paths in this role may lead to senior management or executive positions within the music industry

ASSUMPTION: This role is well-suited to an experienced professional with a strong background in sync licensing and music supervision, as well as a deep understanding of Hip Hop and R&B culture.

πŸ“ Sample Projects

  • Negotiating a sync licensing deal for a Hip Hop artist’s track in a major motion picture
  • Developing a creative marketing campaign to promote a R&B artist’s catalogue to film and TV industry professionals
  • Attending a Hip Hop concert and networking with artists, producers, and industry professionals to identify sync opportunities

ASSUMPTION: These sample projects illustrate the creative and strategic thinking required for this role, as well as the need for a deep understanding of Hip Hop and R&B culture.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall strategy of Sony Music Publishing and the Creative Marketing department?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What is the company’s approach to work-life balance, particularly for roles that may require evening and late-night work?
  • How does the company foster a culture of diversity, inclusion, and belonging?

ASSUMPTION: These key questions help candidates assess the fit of the role and company culture with their personal and professional goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience in sync licensing, music supervision, and Hip Hop/R&B culture
  • Write a cover letter that demonstrates your understanding of the role and your qualifications for success
  • Prepare examples of your work in sync licensing and creative marketing to showcase your skills and achievements
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.