πΉ Job Title: Director, Creative Marketing - Hip Hop & R&B/ Film & TV
πΉ Company: Sony
πΉ Location: United States
πΉ Job Type: Full-Time
πΉ Category: Music Industry
πΉ Date Posted: 2025-05-21
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a deep understanding of Hip Hop culture and the sync licensing process. It involves significant networking and relationship-building with both internal and external stakeholders.
β Build connections with SMPβs artists, producers, and labels, facilitating collaborations and licensing opportunities
β Provide valuable input on song selection and placement, enhancing the emotional impact of sync projects
β Familiarity with copyright and licensing issues can streamline negotiations and reduce potential legal complications regarding samples and interpolations
β Build a genuine bridge with the frontline A&R department to ensure cross collaboration for selective songwriters, attending A&R (frontline) meetings regularly
β Attend studio sessions and any other music making sessions, providing comprehensive creative feedback from a sync standpoint
β Develop and deliver initiatives to provide creative opportunities to frontline Hip Hop and R&B songwriters and their catalogues
β Negotiate and issue approvals/quotes for high level sync deals in the film and TV sector including promos, trailers and other media as needed
β Manage a robust roster of A-level clients to make sure all our customersβ requests are met and processed in a timely manner
β Communicate efficiently and effectively with writer approval parties and estates
β Partner effectively across internal divisions and with external partners using excellent communication skills
β Price the catalog strategically and competitively and have a deep understanding of relevant sync history and fee structures
β Pitch the SMP catalog to respective A-level clients to procure placements for our writers/copyrights in the sync marketplace
β Engage with SMP artists to create original songs and cover versions specifically for sync opportunities
β Attend showcases, concerts, and other relevant events as it relates to business to liaise with our songwriters and their management teams
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong interpersonal skills. It involves working closely with various teams and stakeholders to maximize sync opportunities for SMPβs artists and catalogues.
Education: Bachelor's degree in Music Business, Marketing, or a related field
Experience: 5+ yearsβ experience in sync licensing and/or music supervision
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong network in the Hip Hop and R&B music industry and experience working with high-profile clients will be particularly well-suited to this role.
Salary Range: $91,350 - $95,000 (This range does not include other compensation components or benefits)
Benefits:
Working Hours: 7.5-hour business workday, but variations in work volume frequently require extended working hours for evening and late-night events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual base salary offered may vary based on the qualifications of the individual applicant and other factors.
Industry: Sony Music Publishing is a global leader in music publishing, representing some of the worldβs greatest songwriters and composers. The company is a part of the Sony family of global companies.
Company Size: Sony is a large, multinational corporation with over 127,000 employees worldwide. This role is within the Sony Music Publishing division, which has a smaller, more focused team.
Founded: Sony was founded in 1946, and Sony Music Publishing was established in 1995.
Company Description:
Company Specialties:
Company Website: https://www.sonymusicpub.com/en
ASSUMPTION: Sony Music Publishing is a well-established company with a strong global presence and a reputation for excellence in the music industry.
Career Level: This role is at the senior management level, reporting directly to the Head of Creative Marketing or a similar executive.
Reporting Structure: The Director of Creative Marketing will oversee a team of sync licensing and creative marketing professionals, as well as collaborate with other departments within Sony Music Publishing and Sony Music Group.
Work Arrangement: This role is on-site, with some travel required. The work arrangement may include evening and late-night events, as well as occasional weekend work.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within the music industry. It is well-suited to an experienced professional looking to take the next step in their career.
Office Type: Sony Music Publishing has a modern office environment designed to foster productivity, creativity, and teamwork.
Office Location(s): The primary office for this role is in the United States, with affiliate offices in Japan, China, and Europe.
Geographic Context:
Work Schedule: The work schedule is typically 7.5 hours per day, but may vary based on work volume and project demands.
ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong emphasis on creativity, collaboration, and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Sync licensing, music supervision, Hip Hop, R&B, creative marketing, Sony Music Publishing, negotiation, communication, collaboration
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and cultural fit through a thorough interview process.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and music industry-specific software. Familiarity with project management tools is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Sony Music Publishing values creativity, collaboration, and excellence. Candidates should be prepared to demonstrate their fit with these values and work style in the interview process.
ASSUMPTION: This role presents significant challenges, but also offers substantial opportunities for career growth and development.
ASSUMPTION: This role is well-suited to an experienced professional with a strong background in sync licensing and music supervision, as well as a deep understanding of Hip Hop and R&B culture.
ASSUMPTION: These sample projects illustrate the creative and strategic thinking required for this role, as well as the need for a deep understanding of Hip Hop and R&B culture.
ASSUMPTION: These key questions help candidates assess the fit of the role and company culture with their personal and professional goals.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.