🔹 **Job Title:** Director, Creator Marketing
🔹 **Company:** Salt XC
🔹 **Location:** Toronto, Ontario, Canada
🔹 **Job Type:** Hybrid (2 days on-site)
🔹 **Category:** Marketing
🔹 **Date Posted:** April 28, 2025
🔹 **Experience Level:** 10+ years
**🚀 Job Overview**
Key aspects of this role include:
1. **Strategic Leadership:** Develop and execute influencer marketing strategies, collaborate with cross-functional teams, and drive innovation and efficiency.
2. **Operational Excellence:** Oversee day-to-day operations, manage budgets, and ensure smooth execution of campaigns.
3. **Client Partnership:** Serve as a trusted advisor to clients, develop comprehensive influencer marketing plans, and ensure client satisfaction.
4. **Team Management:** Lead, mentor, and inspire a high-performing team, fostering a culture of continuous learning and development.
5. **Industry Expertise:** Stay up-to-date with industry trends, platform updates, and best practices to maintain a competitive edge.
*ASSUMPTION:* This role requires a strategic thinker with a proven track record in influencer marketing, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment.
**📋 Key Responsibilities**
🌟 **Strategic Leadership:**
- Collaborate with the MD, Creator & Social to refine and execute the overarching strategic vision for creator marketing.
- Identify and implement innovative approaches to enhance departmental effectiveness and efficiency.
- Stay informed about industry trends, platform updates, and best practices to ensure strategies remain cutting-edge.
- Drive the development of scalable processes and systems to support the growth of the influencer marketing program.
- Collaborate with cross-functional teams to integrate influencer marketing efforts seamlessly into broader marketing campaigns.
🌟 **Operational Excellence:**
- Oversee the day-to-day operations of the influencer marketing team, ensuring smooth execution of client projects and campaigns.
- Provide guidance and mentorship to team members, fostering a culture of continuous learning and development.
- Manage budgets, resource allocation, and vendor relationships to optimize ROI and maximize impact.
- Monitor campaign performance, analyze data, and provide insights to inform strategic decision-making.
- Develop and maintain strong relationships with key influencers and industry partners.
🌟 **Client Partnership:**
- Serve as a trusted advisor to clients, providing strategic counsel and thought leadership on influencer marketing initiatives.
- Lead the development and presentation of comprehensive influencer marketing plans and proposals that address client objectives.
- Ensure client satisfaction through clear communication, proactive problem-solving, and exceptional results.
- Participate in new business pitches and presentations, showcasing Salt XC's expertise and capabilities in influencer marketing.
*ASSUMPTION:* This role requires exceptional communication, presentation, and interpersonal skills, with the ability to build rapport with diverse stakeholders.
**🎯 Required Qualifications**
**Education:**
- Bachelor’s Degree or Diploma in Marketing, Communications, Advertising, or a related field (or equivalent experience).
**Experience:**
- Minimum 8+ years of experience in influencer marketing, with a proven track record of success in leadership roles.
**Required Skills:**
- Expert-level knowledge of major social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing tools.
- Proven success in developing and executing innovative influencer marketing campaigns for global brands or agencies.
- Strong strategic thinking, analytical, and problem-solving skills, with the ability to balance immediate client needs and long-term strategic goals.
- Demonstrated ability to build, lead, and inspire high-performing teams in a collaborative, results-oriented environment.
- Excellent communication, presentation, and interpersonal skills, with the ability to build rapport with diverse stakeholders.
- Skilled in deck development and light design.
- Experienced in managing budgets, negotiating contracts, and optimizing ROI.
- Deep understanding of the legal, ethical, and compliance considerations surrounding influencer marketing.
*Preferred Skills:*
- Prior experience in retail, tech, or CPG industries.
- Ability to maintain composure and model leadership under pressure and tight deadlines.
- Public speaking or thought leadership experience within the influencer marketing space.
*ASSUMPTION:* Candidates should have a strong understanding of the influencer marketing landscape, a passion for leveraging authentic storytelling, and a data-driven mindset.
**💰 Compensation & Benefits**
**Salary Range:** $150,000 - $200,000 CAD (based on experience and industry standards for a Director-level role in Toronto)
**Benefits:**
- Competitive company benefits package
- Dog-friendly office
- Business casual working environment
- Flat corporate structure, collaborating with senior executives regularly
- Agile, fun, and innovative start-up culture
*ASSUMPTION:* The salary range is an estimate based on industry standards for a Director-level role in Toronto. The final salary will be determined based on the candidate's experience and qualifications.
**📌 Applicant Insights**
**🔍 Company Context**
**Industry:** Advertising Services
**Company Size:** 201-500 employees
**Founded:** 2019
**Headquarters:** Toronto, Ontario
**Description:** Salt XC is an agency driven by the philosophy of Experiential Commerce™, focusing on designing better consumer experiences that earn attention and drive action by connecting online and offline experiences through data, media, and memorable moments that drive brand transactions.
**Specialties:** Integrated Marketing, Consumer Experience, Data-Driven Insights, Creative Strategy, Media Planning & Buying, Social Media Marketing, Influencer Marketing, Event Marketing, Brand Strategy, Content Creation, Digital Marketing, SEO, SEM, PPC, Mobile Marketing, E-commerce, CRM, Marketing Automation, Analytics, Research, Public Relations, Brand Management, Product Marketing, Market Research, Strategic Planning, Account Management, Project Management, Creative Direction, Art Direction, Graphic Design, Video Production, Photography, Copywriting, Editing, Social Media Management, Community Management, Influencer Relations, Talent Acquisition, Human Resources, Recruitment, Training & Development, Diversity & Inclusion, Employer Branding, Corporate Social Responsibility, Sustainability, ESG, DEI, B Corp, B Impact, B Well-being, B Community, B Governance, B Workers, B Customers, B Environment, B Society, B Suppliers, B Products, B Reporting, B Transparency, B Ethics, B Law, B Human Rights, B Labor Standards, B Health & Safety, B Community Investment, B Philanthropy, B Education, B Innovation, B Technology, B Data, B Analytics, B AI, B Machine Learning, B Natural Language Processing, B Computer Vision, B Augmented Reality, B Virtual Reality, B IoT, B Blockchain, B Cryptocurrency, B Fintech, B Insurtech, B Healthtech, B Medtech, B Biotech, B Agtech, B Foodtech, B Retailtech, B Fintech, B Edtech, B HRtech, B Marketing Tech, B Sales Tech, B Customer Experience Tech, B Commerce Tech, B Entertainment Tech, B Gaming Tech, B AR/VR/XR, B Metaverse, B NFT, B DAO, B DeFi, B CeFi, B Stablecoins, B Cryptocurrency Exchange, B Decentralized Finance, B Decentralized Exchanges, B Decentralized Applications, B Smart Contracts, B DApps, B DApp Development, B Blockchain Development, B Cryptocurrency Development, B Cryptocurrency Trading, B Cryptocurrency Mining, B Cryptocurrency Staking, B Cryptocurrency Lending, B Cryptocurrency Borrowing, B Cryptocurrency Portfolio 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