📌 Core Information
🔹 Job Title: Director, CRM Marketing, Homes.com
🔹 Company: CoStar Group
🔹 Location: Richmond - Semmes, VA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of B2B and B2C relationship marketing initiatives
- Optimization of email marketing programs and expansion into new lifecycle and retention tactics
- Cross-functional collaboration with product development, sales, analytics, and data infrastructure teams
- Leadership and mentoring of a team of 3-4 junior and mid-level team members
- Performance-driven approach with a focus on measurable results
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of lifecycle marketing best practices to drive engagement, conversion, and retention.
📋 Key Responsibilities
✅ Develop and execute strategic, integrated marketing plans that align with business goals
✅ Lead daily email touchpoint strategy and incorporate personalization, segmentation, and relevancy
✅ Expand email marketing program beyond email into SMS and other retention-driving channels
✅ Develop and execute a rigorous testing agenda to continuously improve performance
✅ Utilize and expand an email marketing tech stack that includes Salesforce to drive optimizations and more personalized contacts
✅ Collaborate with B2B and B2C marketing teams to build customer journeys that drive engagement and sales conversions
✅ Monitor program performance and report regularly on progress to key stakeholders
ASSUMPTION: This role requires a strong focus on data-driven decision-making, continuous improvement, and effective communication with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree from an accredited, not-for-profit University or College
Experience: 10-15 years of successful email marketing experience, ideally in a fast-paced, large brand environment
Required Skills:
- Proven expertise in email marketing strategy and execution
- Deep understanding of customer behavior, segmentation, and lifecycle marketing principles
- Strong performance marketing mindset with a focus on hitting KPIs and driving measurable business outcomes
- Excellent written, verbal, and communication skills
- Superior project management and organizational skills
- Ability to navigate and drive consensus through influence in a matrixed environment
Preferred Skills:
- Ability to adapt to company-led CRM systems with expertise to drive innovation and improvement within platforms
- Experience with Marketing Technology and automation that drives email personalization
- Experience with Marketing Databases and Salesforce
- HTML/CSS and SQL skills
- Comprehensive understanding of leveraging CRM data in an email program
ASSUMPTION: Candidates should have a proven track record of commitment to prior employers and a strong commitment to driving results in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director of CRM Marketing role with 10-15 years of experience)
Benefits:
- Comprehensive healthcare coverage
- Life, legal, and supplementary insurance
- Mental health counseling services
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Working Hours: Full-time, Monday through Friday, on-site
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of CRM Marketing role with 10-15 years of experience. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 5,001-10,000 employees
Founded: 1986
Company Description:
- CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology
- The company's major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket
- CoStar Group's websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: CoStarGroup.com
ASSUMPTION: CoStar Group is a well-established and highly respected company in the real estate industry, with a strong focus on innovation and technology.
📊 Role Analysis
Career Level: Director
Reporting Structure: This role reports directly to the Senior Director of Marketing
Work Arrangement: On-site, Monday through Friday
Growth Opportunities:
- Potential to expand the CRM team and take on additional responsibilities
- Opportunities to work on high-impact projects and drive innovation in the CRM space
- Potential to grow into a senior leadership role within the marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's CRM strategy and expand their leadership skills.
🌍 Location & Work Environment
Office Type: On-site
Office Location(s): 501 S 5th Street, Richmond, VA 23219, US
Geographic Context:
- Richmond, VA is the capital of the Commonwealth of Virginia and the fourth-most populous city in the state
- The city is known for its rich history, cultural attractions, and vibrant arts scene
- Richmond is home to a diverse range of industries, including finance, healthcare, and government
Work Schedule: Full-time, Monday through Friday, with a flexible start and end time
ASSUMPTION: The on-site work environment in Richmond, VA offers a dynamic and collaborative atmosphere, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Technical proficiency in email marketing and CRM systems
- Strong communication and presentation skills
- Alignment with CoStar Group's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a matrixed environment
- Be ready to discuss your approach to email marketing strategy, execution, and optimization
- Research CoStar Group's company culture and values to ensure a strong fit
ATS Keywords: Email Marketing, CRM, Lifecycle Marketing, Data Analysis, Project Management, Segmentation, Personalization, Performance Marketing, Creative Development, Collaboration, Reporting, Team Leadership, Marketing Automation, Google Analytics, Salesforce Marketing Cloud, HTML/CSS, SQL
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and technical proficiency in email marketing and CRM systems.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Google Analytics
- HTML/CSS
- SQL
- Marketing Automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: This role requires proficiency in Salesforce Marketing Cloud, Google Analytics, HTML/CSS, and SQL, as well as experience with marketing automation tools and CRM systems.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Strong communication and presentation skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- Do you have a proven track record of driving results in a fast-paced, matrixed environment?
- Are you comfortable working with large datasets and using data-driven insights to inform your marketing strategies?
- Do you have strong leadership skills and the ability to mentor and develop junior team members?
- Are you comfortable working with a diverse range of stakeholders and collaborating effectively across teams?
ASSUMPTION: CoStar Group values candidates who are data-driven, results-oriented, collaborative, and adaptable, with strong communication and leadership skills.
⚠️ Potential Challenges
- Managing multiple projects and competing priorities
- Working in a fast-paced, matrixed environment with a high level of influence
- Driving consensus and collaboration across various teams
- Keeping up with the latest trends and best practices in email marketing and CRM systems
- Expanding the CRM team and taking on additional responsibilities
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong candidate with a proven track record of success in a similar environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Email Marketing Manager or CRM Manager role, but with additional leadership and strategic responsibilities
- Compared to other Director-level roles in the real estate industry, this position offers a unique opportunity to drive innovation and growth in the CRM space
- Career path comparison: This role is a natural progression from a Senior Email Marketing Manager or CRM Manager role and can lead to senior leadership positions within the marketing organization
ASSUMPTION: This role offers a unique blend of strategic, leadership, and technical responsibilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive lifecycle strategy for a B2B audience
- Expanding an email marketing program into new lifecycle and retention tactics, such as SMS and in-app messaging
- Optimizing email marketing campaigns to improve engagement, conversion, and retention rates
- Collaborating with cross-functional teams to build customer journeys that drive engagement and sales conversions
ASSUMPTION: These sample projects illustrate the strategic, leadership, and technical aspects of the Director of CRM role at CoStar Group.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Homes.com?
- What are the key challenges facing the CRM team, and how can I help address them?
- How does CoStar Group support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: These key questions will help you better understand the role's priorities, challenges, and growth opportunities, as well as CoStar Group's commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a matrixed environment
- Research CoStar Group's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
