📌 Core Information
🔹 Job Title: Director, Customer Marketing
🔹 Company: The Coca-Cola Company
🔹 Location: US – REMOTE
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading customer marketing for assigned customers
- Amplifying category/brand plans and creating differentiated marketing platforms
- Collaborating with cross-functional teams to drive compelling omni-channel plans
- Building annual and long-term customer marketing platforms
- Representing category/brand platforms to customers and customer teams
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and the ability to work effectively with cross-functional teams and customers.
📋 Key Responsibilities
✅ Leads customer marketing for assigned customers
✅ Responsible for leading marketing by amplifying the category/brand plans and creating differentiated marketing/path to purchase platforms
✅ Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
✅ Represents the category/brand platforms/programming/innovation to the customer and customer team
✅ Collaborate with Integrated Marketing team (IMX) and creative marketers/agency to enable irresistible customer marketing, as well as working with IMX Connected Commerce team to drive compelling omni-channel plans (via media/eComm/digital marketing/retail media)
✅ Build annual plans and long term (3-5 year) customer marketing platforms
ASSUMPTION: This role requires strong leadership, strategic planning, and the ability to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree required; MBA or other graduate degree preferred
Experience: 7 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred
Required Skills:
- Customer marketing and omni-channel marketing experience
- Annual planning expertise, leveraging market trends and consumer/shopper insights
- Selling experience and collaborating for value
- Strong business acumen with the ability to utilize category insights, shopper insights and financial goals into planning
Preferred Skills:
- Significant customer marketing, consumer/shopper insights, business analytics
- Digital, Social, eComm and Retail Media Network Knowledge & Experience
- Financial management experience
- Creative development experience inclusive of working with or for creative shopper agencies
ASSUMPTION: While an MBA is preferred, a relevant graduate degree in a related field may also be considered.
💰 Compensation & Benefits
Salary Range: $160,000 - $186,000
Benefits:
- Medical
- Financial
- Other Benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the consumer goods industry. The actual salary may vary based on factors such as experience, location, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a global presence and a portfolio of over 200 beverages.
Company Size: The Coca-Cola Company has 10,001+ employees worldwide, providing ample opportunities for career growth and development.
Founded: The Coca-Cola Company was founded in 1886 and has since grown into one of the most globally-recognized brands in the world.
Company Description:
- The Coca-Cola Company is committed to bringing about real change – to its industry, to local economies, and to the world around it.
- The company is innovating its portfolio with products that give people more varieties that meet consumers where they are.
- The Coca-Cola Company is working with global partners to transform its business and grow it in more sustainable ways.
Company Specialties:
Company Website: http://www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established and reputable brand with a strong commitment to sustainability and innovation.
📊 Role Analysis
Career Level: This role is at the Director level, reporting to the Senior Director or Vice President of Customer Marketing.
Reporting Structure: The Director, Customer Marketing will lead a team of customer marketing managers and will collaborate with cross-functional teams, including Integrated Marketing, Connected Commerce, and category/brand leads.
Work Arrangement: This role is remote-friendly, with occasional travel required (00% - 25%).
Growth Opportunities:
- Potential to advance to Senior Director or Vice President level within the Customer Marketing function.
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.
- Exposure to a global brand with a strong commitment to sustainability and corporate social responsibility.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience working on high-impact projects.
🌍 Location & Work Environment
Office Type: Remote-friendly with occasional travel required (00% - 25%).
Office Location(s): United States (Remote)
Geographic Context:
- The United States has a diverse and expansive customer base, offering opportunities to work with a wide range of customers and retailers.
- The remote-friendly work arrangement provides flexibility and the ability to work from anywhere in the United States.
- The occasional travel requirement (00% - 25%) allows for the opportunity to build relationships with customers and team members in person.
Work Schedule: Full-time (40 hours/week) with a flexible work arrangement that allows for remote work.
ASSUMPTION: The remote-friendly work arrangement and occasional travel requirement provide a good balance between work-life flexibility and the opportunity to build relationships with customers and team members in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and/or team members
- Final interview with the senior leader or vice president
- Background check and offer extension
Key Assessment Areas:
- Customer marketing and omni-channel marketing experience
- Annual planning expertise and business acumen
- Selling experience and collaboration skills
- Leadership and team management skills
Application Tips:
- Highlight relevant customer marketing and omni-channel marketing experience in your resume and cover letter.
- Demonstrate your ability to leverage market trends, consumer/shopper insights, and financial goals in your planning and decision-making processes.
- Showcase your strong business acumen and ability to work effectively with cross-functional teams and customers.
ATS Keywords: Customer Marketing, Omni-Channel Marketing, Annual Planning, Business Acumen, Cross-Functional Teams, Leadership, Team Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's customer marketing and omni-channel marketing experience, as well as their ability to work effectively with cross-functional teams and customers.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, SAP CRM)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and customer management professionals, with a focus on customer relationship management, marketing automation, and project management.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The ability to inspire and motivate others to achieve common goals.
- Collaboration: Working together to achieve common goals and drive results.
- Innovation: Embracing change and continuously seeking new and better ways to do things.
Work Style:
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of leading customer marketing efforts and driving business growth?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have strong business acumen and the ability to leverage market trends, consumer/shopper insights, and financial goals in your decision-making processes?
ASSUMPTION: The Coca-Cola Company values a work style that is strategic, collaborative, and adaptable, with a strong focus on leadership, innovation, and continuous improvement.
⚠️ Potential Challenges
- Managing a remote team and building relationships with customers and team members virtually
- Balancing the demands of multiple projects and stakeholders
- Keeping up with the latest trends and innovations in the consumer goods and beverages industry
- Navigating a large, global organization with a complex matrix structure
ASSUMPTION: While this role offers significant growth potential and the opportunity to work with a global brand, it also presents unique challenges that require strong leadership, strategic planning, and the ability to manage multiple projects and stakeholders effectively.
📈 Similar Roles Comparison
- This role is similar to other Director-level customer marketing positions in the consumer goods and beverages industry, with a focus on leading customer marketing efforts and driving business growth.
- However, this role is unique in its focus on the convenience retail channel and the opportunity to work with a global brand with a strong commitment to sustainability and innovation.
- Career progression in this role may lead to senior leadership positions within the Customer Marketing function or other related areas of the business.
ASSUMPTION: While this role shares similarities with other Director-level customer marketing positions, its focus on the convenience retail channel and the opportunity to work with a global brand set it apart from other roles in the industry.
📝 Sample Projects
- Developing and implementing an annual customer marketing plan for a key convenience retail customer, driving a double-digit increase in sales and market share.
- Collaborating with the Integrated Marketing team and creative marketers/agency to create a compelling omni-channel marketing campaign that resonates with consumers and drives foot traffic to retail stores.
- Leading a cross-functional team to develop and launch a new product line, targeting a specific consumer segment and driving significant revenue growth.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the work required for this role, as well as the opportunity to drive meaningful business impact and growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Marketing function and how this role fits into the organization?
- How does the company support the growth and development of its employees, particularly in leadership roles like this one?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its customer marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does this role accommodate flexible work arrangements?
ASSUMPTION: Asking these key questions during the interview process will help you better understand the role, the team, and the company culture, enabling you to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant customer marketing and omni-channel marketing experience, as well as your ability to leverage market trends, consumer/shopper insights, and financial goals in your planning and decision-making processes.
- Prepare examples of your past customer marketing successes and the impact you've made on business growth and innovation.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
